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SPONSET
Sports Content Strategy with MrRichardClarke: Exploring sports content, journalism, digital and social media
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Ben Wells: Sport, digital and the re-emergence after Covid-19
Manage episode 289749034 series 1924107
TOPICS
Why digital is the second industrial revolution
Why control of the customer relationship is crucial
The battleground that has been lost to the social media companies by sports
Putting 'goodwill on the balance sheet'
The role content plays in your strategy
The current sports commercial model - ad-hoc and unstrategic
"Sponsorship will become cashless. Partnerships will be partnerships"
Comparing the average of season ticket holders in different sports around the world
The importance of reengaging with communities post-Covid
The purpose-driven approach behind brand
The reaction to Covid and how it will be led by price or quality
What specifically is being pushed forward because of Covid
The importance of a clear communications strategy
Why the future belongs to "marketers and value creators not salesmen"
The widening split between rich sports and poor sports
94 episoder
Manage episode 289749034 series 1924107
TOPICS
Why digital is the second industrial revolution
Why control of the customer relationship is crucial
The battleground that has been lost to the social media companies by sports
Putting 'goodwill on the balance sheet'
The role content plays in your strategy
The current sports commercial model - ad-hoc and unstrategic
"Sponsorship will become cashless. Partnerships will be partnerships"
Comparing the average of season ticket holders in different sports around the world
The importance of reengaging with communities post-Covid
The purpose-driven approach behind brand
The reaction to Covid and how it will be led by price or quality
What specifically is being pushed forward because of Covid
The importance of a clear communications strategy
Why the future belongs to "marketers and value creators not salesmen"
The widening split between rich sports and poor sports
94 episoder
Alle episoder
×1 Ricardo Fort: Sports Sponsorship 101 1:02:05
1 Alex Phillips - The most influential football administrator you' ve never heard of 1:02:45
1 Claire Nelson: Scottish netball and creating the ultimate female spectator sport 49:14
1 Tom Dunmore: Launching Major League Cricket 56:32
1 Brian Jacks: Olympian, Superstar and maybe... UFC coach 43:21
1 Grant Russell: Find a unique story, stick to the story, live the story 1:11:40
1 Ed Warner: How to run a modern sport 1:03:50
1 George Crabb: How to create the perfect sports app 1:00:11
1 Vijhay Vick: Content strategy for teams who win the league every year 53:16
1 Alison Kervin: Sports Writing, the Mail and the female pioneer 51:40
1 Dan Weston: Poker, data analysis and decision-making in cricket 1:09:43
1 David Kilpatrick: What's the future of the New York Cosmos 1:11:06
1 Rob Moody: Why YouTube’s best cricket channel makes no money and has no future 1:10:42
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