Perfume

Thinking Allowed

PERFUME: What’s the connection between perfume & politics in the 20th century and how do scents become invested with meaning? Laurie Taylor talks to Professor Karl Schloegel, Chair of East European History at the European University Viadrina in Frankfurt, and author of a new study which examines contemporary history through the prism of two scents – Moscow Red and Chanel No 5. They’re joined by Karen Cerulo, Professor of Sociology at Rutgers University, who asks how individuals make sense of certain fragrances and correctly decode perfume manufacturers’ intended message and target users. To what extent do our every day readings of scent produce a world bound by class and race? Thinking Allowed is produced in partnership with the Open University.

Producer: Jayne Egerton