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Episode 16: 30 minutes with a colour marketing specialist
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We chat about the impact of colour choices on marketing and life in general with colour oracle Judith van Vliet.
Colour psychology is a popular topic in pop psychology, but how often is what you read correct? There is a lot of ‘fake news’ when it comes to colour, says Judith. Everybody reacts differently to colour, it’s about the story you tell with those colours. We also chat about how colour follows trends but at the same time is an influencer itself, and how colour can be used positively for social upliftment.
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