[Best of Season] AMP 144: This is How To Grow Your Blog From Zilch To 1 Million Monthly Views With Leah DeKrey From CoSchedule

Actionable Marketing Podcast

CoSchedule started the Actionable Marketing Podcast (AMP) in 2015 and has recorded and published more than 300 episodes. CoSchedule has worked with some of the smartest minds out there that share their stories with you through this podcast. This season, CoSchedule brings back some of the best of the best evergreen content.

CoSchedule’s blog and content engine generate more than 1 million views and 20,000 leads every month. How do we do it? Listen and learn.

Today’s guest is Leah DeKrey, content marketing strategist and blog manager at CoSchedule. To know that a million people read the blog posts she writes every month is terrifying, thrilling, and core to CoSchedule’s growth.

Some of the highlights of the show include:

• Reasons for Successful Blog:
  • Corporate and managerial buy-in
  • Standards of performance
• Blog Posts: Be different than the rest, as the best
• 4 Performance Pillars for Blog Posts:
  • Comprehensive; at least 3,000 words
  • Actionable
  • Relevant
  • Content upgrade/value-add included
• Keyword Domination Strategy: Drive content by Googling around to search and seek high-volume, low-difficulty keywords
• Measure Success of Content and Blog: Give it time because reaching the top doesn't happen overnight and takes patience
• What you know now: College system is ripe for disruption, real world is where you learn 90% of what you do
• Tools to Try: Ahrefs, Google Analytics, and KISSmetrics

Links:

• CoSchedule Blog
• 10X-Marketing Formula by Garrett Moon
• Ahrefs
• Google Analytics
• KISSmetrics
• What Is Mobilegeddon & The Google Mobile Friendly Update

Quotes from Leah DeKrey:

“The number one thing that got us kicked off on the right foot was having that executive and managerial buy-in.”

“We aim to be the most in-depth blog posts that you can find on any topic on the Internet.”

“How much is too much? How much time is too much time? You're not alone in wondering those things.”

“Finding those sweet spots of keywords is really important for your content strategy. Otherwise, it's not going to be justified spending so much time.”