Beyond the Merch Table with Terrible* Group’s Tersha Willis

Beatseeker

Music fans love their merch. How else do people know all the cool music you like if you’re not wearing the shirt? Merch has long been a way for fans to connect with artists and also a significant revenue stream for artists. When the pandemic hit, concert revenue died and merch revenue died with it. In this episode we hear the story first hand from a company that makes their living selling merch and how they pivoted to survive. We also learn about what makes a great concert tee and what genre of music sells more merch than any other.

Taking us through the merch revolution is Tersha Willis, co-founder of Terrible* Merch. Terrible* Merch is a full-service music merchandise and product management company that helps artists make more money from merchandise.
Tersha has a background in private equity, financial services and fashion. She’s also an advocate for women in music, female founders and sustainability. She joins us from London, England.

Find Terrible Merch at terrible.group and @terriblegrp Connect with Tersha on LinkedIn and on Instagram @tersha_willis.

..

Beatseeker has been selected by Feedspot as one of the Top Music Technology Podcasts on the web: https://blog.feedspot.com/music_technology_podcasts/

Learn more: beatseeker.fm

Insta: @beatseekerpod Twitter: @beatseekerpod Facebook: facebook.com/beatseekerpod Patreon: https://www.patreon.com/beatseeker

Beatseeker is sponsored by the Boombox Music League: boomboxsoftware.com