MyCom podcast Ep. 074: Reimagining Your Social Profiles

MyCom Church Communications and Marketing

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Lagt til eight år siden

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Insights Unlocked

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How Anthropologie gets omnichannel right (and what to learn) 27:29

for 14 dager siden27:29

Spill senere

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Likt

27:29

Episode web page: https://tinyurl.com/2b3dz2z8 ----------------------- Rate Insights Unlocked and write a review If you appreciate Insights Unlocked , please give it a rating and a review. Visit Apple Podcasts, pull up the Insights Unlocked show page and scroll to the bottom of the screen. Below the trailers, you'll find Ratings and Reviews. Click on a star rating. Scroll down past the highlighted review and click on "Write a Review." You'll make my day. ----------------------- In this episode of Insights Unlocked , we explore the evolving landscape of omnichannel strategies with Kate MacCabe, founder of Flywheel Strategy. With nearly two decades of experience in digital strategy and product management, Kate shares her insights on bridging internal silos, leveraging customer insights, and designing omnichannel experiences that truly resonate. From the early days of DTC growth to today’s complex, multi-touchpoint customer journeys, Kate explains why omnichannel is no longer optional—it’s essential. She highlights a standout example from Anthropologie, demonstrating how brands can create a unified customer experience across digital and physical spaces. Whether you’re a marketing leader, UX strategist, or product manager, this episode is packed with actionable advice on aligning teams, integrating user feedback, and building a future-proof omnichannel strategy. Key Takeaways: ✅ Omnichannel vs. Multichannel: Many brands think they’re omnichannel, but they’re really just multichannel. Kate breaks down the difference and how to shift toward true integration. ✅ Anthropologie’s Success Story: Learn how this brand seamlessly blended physical and digital experiences to create a memorable, data-driven customer journey. ✅ User Feedback is the Secret Weapon: Discover how continuous user testing—before, during, and after a launch—helps brands fine-tune their strategies and avoid costly mistakes. ✅ Aligning Teams for Success: Cross-functional collaboration is critical. Kate shares tips on breaking down silos between marketing, product, and development teams. ✅ Emerging Tech & Omnichannel: Instead of chasing the latest tech trends, Kate advises businesses to define their strategic goals first—then leverage AI, AR, and other innovations to enhance the customer experience. Quotes from the Episode: 💬 "Omnichannel isn’t just about being everywhere; it’s about creating seamless bridges between every touchpoint a customer interacts with." – Kate MacCabe 💬 "Companies that truly listen to their users—through qualitative and quantitative insights—are the ones that thrive in today’s competitive landscape." – Kate MacCabe Resources & Links: 🔗 Learn more about Flywheel Strategy 🔗 Connect with Kate MacCabe on LinkedIn 🔗 Explore UserTesting for customer insights for marketers…

for 3 år siden 49:22

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If someone came up to you in church to say “Hi”, you wouldn’t turn around and just ignore them. Don’t do that online either! This month on the MyCom Church Marketing podcast, Dan talks to Renee McNeill about how to think differently about your church’s social media platforms.

For more information on Renee McNeill and Local Church Services go to: www.resourceumc.org/lcs

For 80 years, United Methodist Communications has been leading the church in telling inspirational stories of God’s work in the world through The United Methodist Church, reaching new people, supporting local churches in vibrant communications ministry, equipping leaders and delivering messages of hope and healing.

This essential work requires financial support. If you believe in our mission, consider a tax-deductible donation to the work of United Methodist Communications through its Foundation.

https://www.resourceumc.org/giveUMCom

Get MONTHLY church marketing tips + FREE Outreach eBook – http://bit.ly/MyCom-eBook-SignUp

===============

Good reviews help other church leaders find us. Help support the cause!

MyCom Church Marketing Articles: https://www.resourceumc.org/mycom

We’d love your input! Send ideas to podcast@umcom.org

104 episoder

#Religion #Christianity #Church #United #Methodist #Umcom #United Methodist Communications #Marketing #MyCom #Stories #UMC #Communication

MyCom podcast Ep. 074: Reimagining Your Social Profiles

MyCom Church Communications and Marketing

13 subscribers

published for 3 år siden

Del

MP3•Episoder hjem

For more information on Renee McNeill and Local Church Services go to: www.resourceumc.org/lcs

This essential work requires financial support. If you believe in our mission, consider a tax-deductible donation to the work of United Methodist Communications through its Foundation.

https://www.resourceumc.org/giveUMCom

Get MONTHLY church marketing tips + FREE Outreach eBook – http://bit.ly/MyCom-eBook-SignUp

===============

Good reviews help other church leaders find us. Help support the cause!

MyCom Church Marketing Articles: https://www.resourceumc.org/mycom

We’d love your input! Send ideas to podcast@umcom.org

104 episoder

#Religion #Christianity #Church #United #Methodist #Umcom #United Methodist Communications #Marketing #MyCom #Stories #UMC #Communication

Alle episoder

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Revitalizing church models and communicating change 36:01

for 20 dager siden36:01

36:01

In this episode of MyCom Church Communications and Marketing, we’re getting an inspiring story out of Tulsa, Oklahoma. Matt Austin and Matt Patrick are co-pastors at University United Methodist Church. Matt and Matt share their journey of reimagining church sustainability through alternate income models, space utilization, and unique ventures like their very own coffee trailer in this episode. Plus, they discuss the importance of embracing change, fostering a culture of learning, and the lessons they've learned along the way. Whether you're in church leadership or just passionate about community innovation, this episode is packed with actionable insights and inspiration.…

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Reaching your next generation: The "Followers Under 40" authors 44:19

for 8 weeks siden44:19

44:19

This episode of the MyCom Church Communications and Marketing Podcast explores the evolving relationship between the church and young adults with guests Kristopher Sledge and Rachel Gilmore. As pastors and co-authors of the book "Followers Under 40," they explore how Millennials, Zoomers, and Gen Alpha relate differently to institutions and discuss practices that help in connecting with them. Kristopher Sledge, lead pastor of the multi-ethnic Journey Church in Harrisburg, PA, and Rachel Gilmore, director of New and Vital Faith for the Desert Southwest Conference, share their insights on understanding youth culture, engaging with social issues, and embracing digital tools. They emphasize the importance of authenticity, listening, and dialogue in reaching the next generation. The episode also covers practical steps for churches to become more inclusive and relevant, such as creating safe spaces for exploration of faith and identity, and how churches can reimagine their presence in digital spaces to better connect with young and digital-native audiences. This episode is sponsored by: Celebrate Wonder Digital Curriculum brings Bible stories to life with interactive lessons that help kids build stronger relationships with God and each other! Visit cokesburykids.com/celebratewonder to download a sample today! Find more resources and episodes at www.resourceumc.org/mycom-podcast…

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[103] Mastering Two-Way Church Communication Online with Katie Allred 40:10

for 11 weeks siden40:10

40:10

Learn practical strategies for enhancing your church’s digital communications with expert Katie Allred, founder of Church Communications Group. From managing social media engagement to optimizing YouTube content, discover how to create meaningful two-way conversations with your congregation online. Katie shares insights on effectively using Facebook groups, responding to comments, and leveraging AI for ministry efficiency. Key Topics: Engaging authentically with social media comments Creating searchable YouTube content for ministry Using Facebook groups vs pages effectively Positioning church content for better reach Managing digital community conversations (00:00) “Digital Tools for Church Communication” (04:17) From Harry Potter Forums to Ministry (09:42) Engage in Social Media Comments (13:13) Lent 2025 Devotional Guide (15:24) Encouraging Engaging Church Comments (18:40) Churches Utilizing YouTube Better (21:13) Internet Authority: Perception Versus Reality (26:39) Facebook Group: Deeper Conversations & Networking (28:08) “Private Conversations Over Public Debate” Find more episodes and episode notes at www.resourceumc.org/mycom-podcast…

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[102] Data, demographics and church growth with Ryan Burge 29:30

for 17 weeks siden29:30

29:30

It’s a data-driven conversation with Ryan Burge, a social scientist and minister, who explores the intricate factors influencing church growth and decline. Burge sheds light on how external demographics, strategic church planting, and the balance between divine calling and data-driven decisions shape religious communities. The episode also covers clergy satisfaction, positive chaplaincy experiences, the evolving religious landscape, and how Substack fosters meaningful audience engagement. Don’t miss this insightful discussion on the complexities of religion in modern society. In this episode: (00:00) Guide pastors to think like social scientists. (06:39) Churches largely apolitical; misconceptions about religion exist. (08:18) Context influences church growth more than efforts. (17:16) Bridging religious and non-religious through impartiality. (18:45) The numbers readers care about. (23:45) Email remains essential, resilient against platform changes. (28:23) Recommended podcast episodes for digital strategies. Find more notes and connect with MyCom: www.resourceumc.org/mycom-podcast #ChurchGrowth #ReligiousTrends #RyanBurge #MyComPodcast #Demographics #StrategicPlanning #ClergySatisfaction #Substack #DataDrivenDecisions #ReligionAndSociety #ReligiousData #Chaplains #CommunityBuilding #AmericanReligion #Podcast Keywords: church growth, religious trends, Ryan Burge, MyCom Podcast, demographics, church planting, clergy satisfaction, chaplaincy, data-driven decisions, religion and society, Substack, social scientist, religious data.…

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[101] Rethinking church assets with Mark Elsdon 40:27

for 21 weeks siden40:27

40:27

In this episode of MyCom, we’re talking with Mark Elsdon. Mark helps us dissect the evolving nature of church property stewardship and the pivotal role congregations can play in their communities. The episode sheds light on numerous innovative approaches for churches dealing with property and financial transitions, emphasizing mission-driven strategies that align with both historical teachings and contemporary needs. Mark Elsdon is the director of Pres House at UW-Madison and oversaw it’s transformation into a 250 unit apartment complex. He is co-founder of Rooted Good. He is ordained in the PCUSA. And has written two books: “Gone for Good” and “We Aren’t Broke”. In this episode: (00:00) Reassessing faith communities amidst change and scarcity. (05:53) Traditional giving model becoming unsustainable for churches. (07:47) Accelerating church involvement. (13:08) Focus church activities on mission, not business. (16:07) Traditional Sunday church attendance is declining. (18:59) Interview community to identify needs and solutions. (22:07) Exploring community impressions, strengths, and opportunities. (24:54) Church ownership shift: considerate property transition discussions. (28:37) Church donated closed property for housing. (33:42) Start with community listening before technical aspects. (35:47) Sell smartly, consider future impact and legacy. MyCom is produced by United Methodist Communications. Find show notes and more episodes at www.resourceumc.org/mycom-podcast…

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[100] Digital Ministry & Church Marketing Insights with Dan Wunderlich 40:06

for 25 weeks siden40:06

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In this milestone 100th episode of the MyCOM Church Marketing Podcast, host Ryan Dunn welcomes former producer and host Dan Wunderlich, an elder in the Florida Conference of the United Methodist Church and pastor at Lakeside UMC. Join us for a deep dive into digital ministry, church communications, and innovative outreach strategies. Discover how technology and improv can enhance your church’s visibility and engagement. Perfect for church leaders seeking to adapt to changing tech trends and improve their digital outreach. Topics Covered: – Dan’s journey from pastoring to podcasting – Using improv techniques in ministry – Adapting to new technology in church communication – Future trends in social media and youth tech use – Strategies for engaging sermon content – AI tools in ministry and social media strategies Don’t miss this insightful conversation that’s packed with valuable tips for church leaders! Be sure to subscribe and hit the bell icon to stay updated with our latest episodes. In this episode: (00:00) Celebrating the 100th MyCom episode (03:23) Dan Wunderlich reflects on his 77 episodes, remote collaboration success. (07:35) Interviews with diverse professionals broadened my perspective. (12:11) Balancing creativity with audience preference is key. (16:13) Strategy became outdated; learning by doing necessary. (17:27) Early adopter of Facebook for ministry outreach. (22:41) Gen Z editor excels in trendy video styles. (23:41) Struggling to condense nuanced messages concisely. (26:42) Strives for connection by improvising during sermons. (31:24) Shift towards low-tech, mindful tech use. (36:13) Future of United Methodist Church: contraction, adaptation, renewal. (38:24) Episode 100 concluded; next episode in one month. #DigitalMinistry #ChurchCommunications #ChurchMarketing #TechnologyAndReligion #DigitalOutreach #UnitedMethodistChurch #ImprovInMinistry #SermonPreparation #FutureOfChurch #PodcastingForChurches #SocialMediaStrategy…

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[99] Engaging with purpose: Best practices in digital ministry 30:29

for 29 weeks siden30:29

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Discover how digital ministry has transformed from a niche to an essential part of church outreach. Dive into our latest MyCom episode for insights on purposeful digital ministry that bridges real and virtual communities. Tap into practical strategies and insightful discussions featuring Charles Vogl, Dr. Kelly Price, Mike Kim, Nelson Musonda, and Dana Malstaff. In this episode: (00:00) Crash course in digital ministry and community-building. (05:27) Value promise essential for audience engagement and retention. (09:23) Four categories of motivating behavior. (12:14) Personal brand: ideas, expertise, reputation, personality. (17:33) Finding questions helps build online spiritual community. (21:08) Create supportive, engaging posts to influence others. (25:27) Compelling topics for valuable content (27:10) Creating valuable, user-focused content by connecting beliefs. MyCom is a production of United Methodist Communications and releases new episodes on the final Tuesday of each month. Find notes and more episodes at www.resourceumc.org/mycom-podcast…

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[98] Building real church in digital space with J.J. Warren 46:20

for 33 weeks siden46:20

46:20

In this episode of MyCom, host Ryan Dunn engages in a thought-provoking conversation with Reverend J.J. Warren about the intricacies of building genuine emotional connections within digital church communities. Drawing from his theological background and experiences with the Young Prophets Collective, J.J. discusses the evolution of virtual worship spaces, the significance of platforms like Discord and Instagram, and the challenges of maintaining boundaries in digital ministry. Join us as we explore innovative ways to foster intimacy and inclusivity in online spiritual environments and navigate the complexities of virtual engagement. In this episode: (00:00) Pastor J.J. Warren’s digital journey and advocacy. (03:21) Misconceptions about young people and social media. (06:43) The pandemic raised questions about online church. (11:45) Social media as an extension of self. (15:37) Creating safe digital space for excluded young people. (19:02) Cultural practices in the Philippines adapting to online. (23:18) Church offers more agency; relieving stress/anxiety. (27:26) Create a private space for intimate communication. (31:12) Virtual gatherings around the world for worship. (35:12) Proximity and intimacy in virtual private space. (39:29) Connecting community through intentional online church platform. (43:01) Setting digital boundaries as a Gen Zer. MyCom is a production of United Methodist Communications and releases new episodes on the final Tuesday of each month. Find notes and more episodes at www.resourceumc.org/mycom-podcast…

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[97] YouTube tools and strategies for churches 56:17

for 36 weeks siden56:17

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In this episode, host Rev. Ryan Dunn chats with guests Nathan Webb and Shane Russo about their innovative strategies for utilizing YouTube to grow their digital church communities. They dive deep into the tools, challenges, and unique approaches they leverage for successful content creation and audience engagement. Rev. Shane Russo is the founder and lead architect of GoBe.church–an all-digital expression of church. He also is currently the lead pastor of Niles First United Methodist Church in Niles, Ohio. Check out the YouTube ministry @GoBeChurch Rev. Nathan Webb, AKA “Nerd Pastor Nate”, is the founding pastor of Checkpoint Church–an all-digital ministry for nerds, geeks and gamers. He posts regularly on YouTube at @CheckpointChurch The Checkpoint Church viral video Nathan and Shane referred to is here: https://www.youtube.com/watch?v=TZUpgTMhNJc&t=5s In this episode: (00:00) Introducing Rev. Ryan Dunn, the new host (05:40) Juggling physical church with online ministry growth. (08:03) Transition from Twitch to YouTube reshaped outreach. (11:44) Elements of organic virality, phenomena, Christian controversy. (15:38) Experimenting with shorts to build online community. (19:31) Strategize content and platform usage with purpose. (22:35) Strategy for using YouTube in growing audience. (25:30) Pastor discusses controversial topics, aims to inspire. (28:36) Reluctant to engage online, but considering it. (36:19) Dealing with toxic comments as vandalism. (39:40) Channel strives for inclusion, not doormat behavior. (42:39) Better timing and more strategic content choices. (44:43) Creating and scheduling content efficiently across platforms. (48:07) Effortlessly segment and create phenomenal clips. (51:58) Video optimization and analytics. (55:03) UMC podcast highlights digital storytelling and leadership. For more episodes and episode notes: www.resourceumc.org/mycom-podcast…

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MyCom Podcast 096 | Understanding AI with Rev. James Lee

for 42 weeks siden

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AI remains a hot topic online, in the news, and in the church. UMCommunications recently hosted a webinar on AI, and hundreds of people like you signed up. We have seen an explosion of AI tools – from standalone or customized apps (like PulpitAI, which we discussed earlier this year) to AI integrations in apps you are likely already using. The next generation of phones, tablets, and computers are being developed with AI built right in. So, as AI becomes even more integrated in our daily lives, we wanted to continue the conversation here on the podcast. Joining us today to help with that is Rev. James Lee, Director of Communications for the Eastern Pennsylvania and Greater New Jersey Conferences of the United Methodist Church.…

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Digital Storytelling with Sabrina Joy Stevens

for 1 year siden

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Communications expert, Sabrina Joy Stevens will be hosting a MyCom Webinar on May 15th at 12pm (CST) to help our leaders with Clarity over Confusion post General Conference. Register here: https://umcom.zoom.us/webinar/register/7317103461585/WN_lIZSl3OmRcO8ykOHW356UA Subscribe to MyCom Podcasts on YouTube here: https://www.resourceumc.org/en/agencies/communications/church-and-conference-resources/newsletters-and-podcasts/mycom-newsletter-subscribe On this episode of the MyCom Church Marketing Podcast, we are joined by someone who is an adept speaker, teacher, and all-around communications expert, Sabring Joy Stevens. Sabrina is not only our podcast guest today, but she’s also leading a webinar in May 2024 that is going to be a huge help to all of us as we respond to the General Conference both locally and online. Take some time today to learn how you can be a better digital storyteller for your church, or ministry, or even improve your personal communication using her strategies. This MyCom Podcast is brought to you by UMC News, visit www.umnews.org to get today’s current news and sign up to get it daily in your inbox! Looking for the BeUMC Leader Kit mentioned in the podcast? Find it here: https://www.resourceumc.org/en/agencies/communications/church-and-conference-resources/people-of-god-campaign-new To see & hear more MyCom content, visit https://www.resourceumc.org/en/agencies/communications/church-and-conference-resources/mycom #mycom #umc #beumc #unitedmethodistchurch #technology #techtips #outreach #marketingstrategy #marketing #digitalmarketing #socialmedia #socialmediamarketing #churchleadershipresources #churchleadership #ministry #communicationskills #communicationscoaching…

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Enhancing Sermon Videos with Kathryn Price 55:33

for 1 year siden55:33

55:33

We spoke with UMCOM Video Producer, Kathryn Price, several years ago as we were all navigating the pandemic. On this episode of the MyCom Church Marketing Podcast, we’re checking back in with her both for a refresher on creating sermon videos and to see what new tools and features we could all be using! This MyCom Podcast is brought to you by EO Tours, to learn more about their customized tours visit here: https://www.eo.travelwithus.com/tours/sl24092924n#eotours To see & hear more MyCom content, visit https://www.resourceumc.org/en/agencies/communications/church-and-conference-resources/mycom…

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Extending the Sermon (with AI) 48:33

for 1 year siden48:33

48:33

Last year, we dipped our toes in the water of AI with an excellent primer from Kenny Jahng on what generative AI is, some ministry uses, and how to get started. Since then, I have personally used AI tools to help me refine and clarify my thoughts and writing, as a brainstorming partner in sermon prep, and I have even generated a few images for sermon series and church events. Then, late last year, I ran across a new AI tool specifically tuned for ministry that seemed to offer many of the benefits AI offers – like saving time and bringing clarity – while also avoiding some of the potential pitfalls – like the AI just making things up. And for those of us specifically doing the work of church communications, this type of AI tool can help us streamline the repurposing of content your church is already generating week-in and week-out. On this episode of the MyCom Church Marketing Podcast, we are talking about extending the sermon with the help of artificial intelligence. And we have the privilege of welcome the creator of one of these tools as well as a UMC pastor who is all in on discovering ways to use tech like this to make disciples. Our guests today are Michael Whittle, the Founder and CEO of PulpitAI, as well as Rev. Chad Brooks, a UMC elder who wears many hats – from local church pastor to Conference Congregational Vitality Strategist to the guy behind the Productive Pastor extended universe. Subscribe to MyCom and get additional information at: www.resourceumc.org/mycom…

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Connecting with the Disabled Community with Rev. Melissa Pisco 54:18

for 1 year siden54:18

54:18

On this episode of the MyCom Church Marketing Podcast, we welcome Rev. Melissa Pisco to talk about how a ministry that is intentionally inclusive of people with disabilities can offer a way to connect with those who are not yet a part of your church. For more info about Dan Wunderlich go to: https://www.defininggrace.com/ =============== For over 80 years, United Methodist Communications has been leading the church in telling inspirational stories of God’s work in the world through The United Methodist Church, reaching new people, supporting local churches in vibrant communications ministry, equipping leaders and delivering messages of hope and healing. This essential work requires financial support. If you believe in our mission, consider a tax-deductible donation to the work of United Methodist Communications through its Foundation. https://www.resourceumc.org/giveUMCom Get MONTHLY church marketing tips – https://www.resourceumc.org/en/agencies/communications/church-and-conference-resources/newsletters-and-podcasts/mycom-newsletter-subscribe =============== MyCom Church Marketing Articles: https://www.resourceumc.org/mycom Sign up for MyCom e-Newsletter sent twice monthly: Subscribe Now! We’d love your input! Send ideas to podcast@umcom.org…

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MyCom podcast Ep. 089: The Written Word is Dead, Right? 18:44

for 2 years siden18:44

18:44

“The king is dead! Long live the king!” On today’s episode of the MyCom Church Marketing podcast, Dan takes us on a journey to revisit the relevance of the written word. Reports of the written word’s death have been greatly exaggerated. For more info about Dan Wunderlich go to: https://www.defininggrace.com/ This episode of the MyCom Podcast is sponsored by United Methodist Higher Education Foundation. To learn more go to: https://umhef.org/ It is also sponsored by Discipleship Ministries – Creating a Narrative Budget – The Story Behind the Numbers. Find out more at: https://www.umcdiscipleship.org/articles/creating-a-narrative-budget-the-story-behind-the-numbers =============== For over 80 years, United Methodist Communications has been leading the church in telling inspirational stories of God’s work in the world through The United Methodist Church, reaching new people, supporting local churches in vibrant communications ministry, equipping leaders and delivering messages of hope and healing. This essential work requires financial support. If you believe in our mission, consider a tax-deductible donation to the work of United Methodist Communications through its Foundation. https://www.resourceumc.org/giveUMCom Get MONTHLY church marketing tips + FREE Downloadable resources – https://www.resourceumc.org/en/agencies/communications/church-and-conference-resources/newsletters-and-podcasts/mycom-newsletter-subscribe =============== Good reviews help other church leaders find us. Help support the cause! MyCom Church Marketing Articles: https://www.resourceumc.org/mycom Sign up for MyCom e-Newsletter sent twice monthly: Subscribe Now! We’d love your input! Send ideas to podcast@umcom.org…

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