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The Agile Brand with Greg Kihlström®
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1 638: What's the ROI on those Big Game Ads? Featuring Nataly Kelly, CMO at Zappi 28:17
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Much is made about the creative decisions in ads for the Big Game, but how does all that money, those requisite celebrity cameos, and everything else that goes into these multi-million dollar investments translate into Return on investment? Today we’re going to talk about what the numbers tell us from all those high-profile ads and who the winners and losers of the Advertising Bowl are in 2025. To help me discuss this topic, I’d like to welcome Nataly Kelly, CMO at Zappi, who unveiled their annual Super Bowl Ad Success report on Monday. We’re here to talk about the approach, the results, and what those results mean for brands that invested a lot of money - and time - into their campaigns. About Nataly Kelly I help companies unlock global growth For more than two decades, I have helped scale businesses across borders, as an executive at B2B SaaS and MarTech companies. I’m Chief Marketing Officer at Zappi, a consumer research platform. I spent nearly 8 years as a Vice President at HubSpot, a multi-billion-dollar public tech company, driving growth on the international side of the business. Having served as an executive at various tech companies, I’ve led teams spanning many functions, including Marketing, Sales, Product, and International Ops. I’m an award-winning marketing leader, a former Fulbright scholar, and an ongoing contributor to Harvard Business Review. I love working with interesting people and removing barriers to access. RESOURCES Zappi website: https://www.zappi.io/web/ Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Listen to The Agile Brand without the ads. Learn more here: https://bit.ly/3ymf7hd Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…
Feelings First Equals Future Last
Manage episode 332804080 series 2854420
Innhold levert av Gary John Bishop. Alt podcastinnhold, inkludert episoder, grafikk og podcastbeskrivelser, lastes opp og leveres direkte av Gary John Bishop eller deres podcastplattformpartner. Hvis du tror at noen bruker det opphavsrettsbeskyttede verket ditt uten din tillatelse, kan du følge prosessen skissert her https://no.player.fm/legal.
Continuing our series of Your Summer of Getting S**t Done!
Are You Ready to Unfu*k Yourself for Good?
- If you want to be the first to know when we drop new episodes, please take a moment to Follow or Subscribe to Unfu*k Nation wherever you listen to your favorite Podcasts.
- If you have a question for Gary that you'd like featured on an upcoming episode, you can click here to email him directly or leave us a voicemail on the Unfu*k Nation Hotline at (646) 450-3203.
- If you'd like to show your support for the show, we would greatly appreciate it if you would share the show with a friend or write a review for the show on Apple Podcasts.
- For more of Gary's content, you can click here to visit his website or you can connect with him on Twitter, Instagram and Facebook.
Hosted on Acast. See acast.com/privacy for more information.
143 episoder
Manage episode 332804080 series 2854420
Innhold levert av Gary John Bishop. Alt podcastinnhold, inkludert episoder, grafikk og podcastbeskrivelser, lastes opp og leveres direkte av Gary John Bishop eller deres podcastplattformpartner. Hvis du tror at noen bruker det opphavsrettsbeskyttede verket ditt uten din tillatelse, kan du følge prosessen skissert her https://no.player.fm/legal.
Continuing our series of Your Summer of Getting S**t Done!
Are You Ready to Unfu*k Yourself for Good?
- If you want to be the first to know when we drop new episodes, please take a moment to Follow or Subscribe to Unfu*k Nation wherever you listen to your favorite Podcasts.
- If you have a question for Gary that you'd like featured on an upcoming episode, you can click here to email him directly or leave us a voicemail on the Unfu*k Nation Hotline at (646) 450-3203.
- If you'd like to show your support for the show, we would greatly appreciate it if you would share the show with a friend or write a review for the show on Apple Podcasts.
- For more of Gary's content, you can click here to visit his website or you can connect with him on Twitter, Instagram and Facebook.
Hosted on Acast. See acast.com/privacy for more information.
143 episoder
Alle episoder
×We live so much of our lives in the confines of our head, so what's the most powerful way to snap yourself into reality and get your life on track? Let's go! Are You Ready to Unfuck Yourself For Good? If you want to be the first to know when we drop new episodes, please take a moment to Follow or Subscribe to Unfuck Nation wherever you listen to your favorite Podcasts. If you have a question for Gary that you’d like featured on an upcoming episode, you can click here to email him directly or leave us a voicemail on the Unfuck Nation Hotline at (646) 450-3203 . If you’d like to show your support for the show, we would greatly appreciate it if you would share the show with a friend or write a review for the show on Apple Podcasts. For more of Gary’s content, you can click here to visit his website or you can connect with him on Twitter , Instagram and Facebook . Hosted on Acast. See acast.com/privacy for more information.…
There are some things that require not only revisiting but tackling in new and empowering ways... this is one of them!!! Are You Ready to Unfuck Yourself For Good? If you want to be the first to know when we drop new episodes, please take a moment to Follow or Subscribe to Unfuck Nation wherever you listen to your favorite Podcasts. If you have a question for Gary that you’d like featured on an upcoming episode, you can click here to email him directly or leave us a voicemail on the Unfuck Nation Hotline at (646) 450-3203 . If you’d like to show your support for the show, we would greatly appreciate it if you would share the show with a friend or write a review for the show on Apple Podcasts. For more of Gary’s content, you can click here to visit his website or you can connect with him on Twitter , Instagram and Facebook . Hosted on Acast. See acast.com/privacy for more information.…
At some point we'd all like a bit more peace of mind in our lives... BUT HOW GARY!!!?? LET'S GO! Are You Ready to Unfuck Yourself For Good? If you want to be the first to know when we drop new episodes, please take a moment to Follow or Subscribe to Unfuck Nation wherever you listen to your favorite Podcasts. If you have a question for Gary that you’d like featured on an upcoming episode, you can click here to email him directly or leave us a voicemail on the Unfuck Nation Hotline at (646) 450-3203 . If you’d like to show your support for the show, we would greatly appreciate it if you would share the show with a friend or write a review for the show on Apple Podcasts. For more of Gary’s content, you can click here to visit his website or you can connect with him on Twitter , Instagram and Facebook . Hosted on Acast. See acast.com/privacy for more information.…
Join us this week to get to the heart of this troublesome matter!!! Are You Ready to Unfuck Yourself For Good? If you want to be the first to know when we drop new episodes, please take a moment to Follow or Subscribe to Unfuck Nation wherever you listen to your favorite Podcasts. If you have a question for Gary that you’d like featured on an upcoming episode, you can click here to email him directly or leave us a voicemail on the Unfuck Nation Hotline at (646) 450-3203 . If you’d like to show your support for the show, we would greatly appreciate it if you would share the show with a friend or write a review for the show on Apple Podcasts. For more of Gary’s content, you can click here to visit his website or you can connect with him on Twitter , Instagram and Facebook . Hosted on Acast. See acast.com/privacy for more information.…
This week we dive into the muddy waters of authenticity, lying and why cursing matters! Are You Ready to Unfuck Yourself For Good? If you want to be the first to know when we drop new episodes, please take a moment to Follow or Subscribe to Unfuck Nation wherever you listen to your favorite Podcasts. If you have a question for Gary that you’d like featured on an upcoming episode, you can click here to email him directly or leave us a voicemail on the Unfuck Nation Hotline at (646) 450-3203 . If you’d like to show your support for the show, we would greatly appreciate it if you would share the show with a friend or write a review for the show on Apple Podcasts. For more of Gary’s content, you can click here to visit his website or you can connect with him on Twitter , Instagram and Facebook . Hosted on Acast. See acast.com/privacy for more information.…
This may be one of the most important conversations of your entire life. LET'S GO! Are You Ready to Unfuck Yourself For Good? If you want to be the first to know when we drop new episodes, please take a moment to Follow or Subscribe to Unfuck Nation wherever you listen to your favorite Podcasts. If you have a question for Gary that you’d like featured on an upcoming episode, you can click here to email him directly or leave us a voicemail on the Unfuck Nation Hotline at (646) 450-3203 . If you’d like to show your support for the show, we would greatly appreciate it if you would share the show with a friend or write a review for the show on Apple Podcasts. For more of Gary’s content, you can click here to visit his website or you can connect with him on Twitter , Instagram and Facebook . Hosted on Acast. See acast.com/privacy for more information.…
The general consensus is that knowledge is power. It's not. So, what is the key to all personal growth and development??? Let's go! Are You Ready to Unfuck Yourself For Good? If you want to be the first to know when we drop new episodes, please take a moment to Follow or Subscribe to Unfuck Nation wherever you listen to your favorite Podcasts. If you have a question for Gary that you’d like featured on an upcoming episode, you can click here to email him directly or leave us a voicemail on the Unfuck Nation Hotline at (646) 450-3203 . If you’d like to show your support for the show, we would greatly appreciate it if you would share the show with a friend or write a review for the show on Apple Podcasts. For more of Gary’s content, you can click here to visit his website or you can connect with him on Twitter , Instagram and Facebook . Hosted on Acast. See acast.com/privacy for more information.…
We all like to think we know what gives life to our lives. But we're getting it ALL wrong!!! Are You Ready to Unfuck Yourself For Good? If you want to be the first to know when we drop new episodes, please take a moment to Follow or Subscribe to Unfuck Nation wherever you listen to your favorite Podcasts. If you have a question for Gary that you’d like featured on an upcoming episode, you can click here to email him directly or leave us a voicemail on the Unfuck Nation Hotline at (646) 450-3203 . If you’d like to show your support for the show, we would greatly appreciate it if you would share the show with a friend or write a review for the show on Apple Podcasts. For more of Gary’s content, you can click here to visit his website or you can connect with him on Twitter , Instagram and Facebook . Hosted on Acast. See acast.com/privacy for more information.…
Like everything in this life, there's the known, the unknown and the 'what the hell is that!?' This week we take a look at your STANDARDS! Are You Ready to Unfuck Yourself For Good? If you want to be the first to know when we drop new episodes, please take a moment to Follow or Subscribe to Unfuck Nation wherever you listen to your favorite Podcasts. If you have a question for Gary that you’d like featured on an upcoming episode, you can click here to email him directly or leave us a voicemail on the Unfuck Nation Hotline at (646) 450-3203 . If you’d like to show your support for the show, we would greatly appreciate it if you would share the show with a friend or write a review for the show on Apple Podcasts. For more of Gary’s content, you can click here to visit his website or you can connect with him on Twitter , Instagram and Facebook . Hosted on Acast. See acast.com/privacy for more information.…
Theres something we've lost touch with, a vital ingredient to actually having a never-gonna-happen kind of life... let's go!! Are You Ready to Unfuck Yourself For Good? If you want to be the first to know when we drop new episodes, please take a moment to Follow or Subscribe to Unfuck Nation wherever you listen to your favorite Podcasts. If you have a question for Gary that you’d like featured on an upcoming episode, you can click here to email him directly or leave us a voicemail on the Unfuck Nation Hotline at (646) 450-3203 . If you’d like to show your support for the show, we would greatly appreciate it if you would share the show with a friend or write a review for the show on Apple Podcasts. For more of Gary’s content, you can click here to visit his website or you can connect with him on Twitter , Instagram and Facebook . Hosted on Acast. See acast.com/privacy for more information.…
Once and for all we're diving deep into what gets in the way of you and the life you've always wanted. Buckle up!! Are You Ready to Unfuck Yourself For Good? If you want to be the first to know when we drop new episodes, please take a moment to Follow or Subscribe to Unfuck Nation wherever you listen to your favorite Podcasts. If you have a question for Gary that you’d like featured on an upcoming episode, you can click here to email him directly or leave us a voicemail on the Unfuck Nation Hotline at (646) 450-3203 . If you’d like to show your support for the show, we would greatly appreciate it if you would share the show with a friend or write a review for the show on Apple Podcasts. For more of Gary’s content, you can click here to visit his website or you can connect with him on Twitter , Instagram and Facebook . Hosted on Acast. See acast.com/privacy for more information.…
We all know we're wired a certain way but what does all of that mean, how can we live with freedom, self expression and a certain personal power? Let's go! Are You Ready to Unfuck Yourself For Good? If you want to be the first to know when we drop new episodes, please take a moment to Follow or Subscribe to Unfuck Nation wherever you listen to your favorite Podcasts. If you have a question for Gary that you’d like featured on an upcoming episode, you can click here to email him directly or leave us a voicemail on the Unfuck Nation Hotline at (646) 450-3203 . If you’d like to show your support for the show, we would greatly appreciate it if you would share the show with a friend or write a review for the show on Apple Podcasts. For more of Gary’s content, you can click here to visit his website or you can connect with him on Twitter , Instagram and Facebook . Hosted on Acast. See acast.com/privacy for more information.…
Let's get into not only why it's same stuff, different day but how you can change all of that and light a fire in your life right now! Are You Ready To Unfuck Yourself For Good? If you want to be the first to know when we drop new episodes, please take a moment to Follow or Subscribe to Unfuck Nation wherever you listen to your favorite Podcasts. If you have a question for Gary that you’d like featured on an upcoming episode, you can click here to email him directly or leave us a voicemail on the Unfuck Nation Hotline at (646) 450-3203 . If you’d like to show your support for the show, we would greatly appreciate it if you would share the show with a friend or write a review for the show on Apple Podcasts. For more of Gary’s content, you can click here to visit his website or you can connect with him on Twitter , Instagram and Facebook . Hosted on Acast. See acast.com/privacy for more information.…
A Holiday Message from Me to You. Are You Ready To Unfuck Yourself For Good? If you want to be the first to know when we drop new episodes, please take a moment to Follow or Subscribe to Unfuck Nation wherever you listen to your favorite Podcasts. If you have a question for Gary that you’d like featured on an upcoming episode, you can click here to email him directly or leave us a voicemail on the Unfuck Nation Hotline at (646) 450-3203 . If you’d like to show your support for the show, we would greatly appreciate it if you would share the show with a friend or write a review for the show on Apple Podcasts. For more of Gary’s content, you can click here to visit his website or you can connect with him on Twitter , Instagram and Facebook . Hosted on Acast. See acast.com/privacy for more information.…
Life often becomes complicated when the people in our lives come to us for help or support or assistance...WHY!?! Are You Ready To Unfuck Yourself For Good? If you want to be the first to know when we drop new episodes, please take a moment to Follow or Subscribe to Unfuck Nation wherever you listen to your favorite Podcasts. If you have a question for Gary that you’d like featured on an upcoming episode, you can click here to email him directly or leave us a voicemail on the Unfuck Nation Hotline at (646) 450-3203 . If you’d like to show your support for the show, we would greatly appreciate it if you would share the show with a friend or write a review for the show on Apple Podcasts. For more of Gary’s content, you can click here to visit his website or you can connect with him on Twitter , Instagram and Facebook . Hosted on Acast. See acast.com/privacy for more information.…
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