The Future of NIL and Compensating Athletes with NCAA President Mark Emmert

The Business of College Sports

On Friday, September 9th, I was joined on campus at the University of Florida by NCAA President Mark Emmert.
Special thanks to the UF Institute for Coaching Excellence for hosting this, which was an interview for both of the NIL courses I teach at UF in the Sports Management and PR departments. Students and athletes alike were invited, and I appeared in my capacity as a professor. Although this was not a media interview, the NCAA has granted me permission to share it.

In our nearly 90 minutes together, we discussed:

• How Year 1 of NIL played out
• Biggest challenges ahead for NIL
• Whether Congress will pass a bill to regulate NIL
• The debate over student athletes becoming employees
• Compensating student athletes as ambassadors of universities
• The challenges of student athletes unionizing
• Where NIL goes from here

There were so many great nuggets in this conversation, but especially the concept of student athletes as brand ambassadors, which comes up several times throughout the interview.
You can read a summary of the parts of this discussion that interested me the most on Business of College Sports.
You can also follow me on Twitter and Instagram to discuss further, ask additional questions or suggest future episodes.
You can find more of my analysis on the business of college sports at BusinessofCollegeSports.com and Forbes.

You can follow Kristi on Twitter and Instagram to discuss further, ask additional questions or suggest future episodes.
You can find more of her analysis on the business of college sports at BusinessofCollegeSports.com and Forbes.
Need data and real-world experts to help you make decisions in your athletic department? Check out College Sports Solutions and connect with Jeff on LinkedIn.