Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
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How Do I Identify My Business’ Audience?
MP3•Episoder hjem
Manage episode 343864677 series 2362023
Innhold levert av GreenMellen. Alt podcastinnhold, inkludert episoder, grafikk og podcastbeskrivelser, lastes opp og leveres direkte av GreenMellen eller deres podcastplattformpartner. Hvis du tror at noen bruker det opphavsrettsbeskyttede verket ditt uten din tillatelse, kan du følge prosessen skissert her https://no.player.fm/legal.
Why is it important to know your audience?
…
continue reading
- Why waste time communicating with someone else?
- Talk to people who you’re relevant to
- Every business exists to serve people; even if you’re B2B
- Thinking everyone is their audience; the more focused, the better
- Not fully understanding their audience; don’t make dumb assumptions
- Not staying focused on the audience; it’s not about you, it’s about them
- Think about the people you serve? Who are your best customers?
- Figure out what they have in common; usually it’s the problem you help them solve
- Talk to some of them; learn about their motivations and preferences
- Look at your website users, social media followers, email subscribers
- List the demographic data; gender, age, location, income, occupation, family, etc.
- Creating audience personas is a helpful shortcut to processing this mass of information
- It focuses your attention on a specific character, rather than on statistics
- It’s OK to have a few different personas based on different audience segments
- Print these out and keep them visible as a reminder for who you’re reaching
- Think about the persona every time you write an email, social post, or blog
- But don’t overly generalize; keep meeting with people to keep it human
72 episoder
MP3•Episoder hjem
Manage episode 343864677 series 2362023
Innhold levert av GreenMellen. Alt podcastinnhold, inkludert episoder, grafikk og podcastbeskrivelser, lastes opp og leveres direkte av GreenMellen eller deres podcastplattformpartner. Hvis du tror at noen bruker det opphavsrettsbeskyttede verket ditt uten din tillatelse, kan du følge prosessen skissert her https://no.player.fm/legal.
Why is it important to know your audience?
…
continue reading
- Why waste time communicating with someone else?
- Talk to people who you’re relevant to
- Every business exists to serve people; even if you’re B2B
- Thinking everyone is their audience; the more focused, the better
- Not fully understanding their audience; don’t make dumb assumptions
- Not staying focused on the audience; it’s not about you, it’s about them
- Think about the people you serve? Who are your best customers?
- Figure out what they have in common; usually it’s the problem you help them solve
- Talk to some of them; learn about their motivations and preferences
- Look at your website users, social media followers, email subscribers
- List the demographic data; gender, age, location, income, occupation, family, etc.
- Creating audience personas is a helpful shortcut to processing this mass of information
- It focuses your attention on a specific character, rather than on statistics
- It’s OK to have a few different personas based on different audience segments
- Print these out and keep them visible as a reminder for who you’re reaching
- Think about the persona every time you write an email, social post, or blog
- But don’t overly generalize; keep meeting with people to keep it human
72 episoder
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