#93 - The Future of Visual Search (Grant Farhall)

Future Hacker (English)

How has the visual communication market evolved over time and what does the future hold? Listen to a great discussion around user behavior, changes in values & expectations, and the quest to represent our world after sudden changes in reality, like the pandemic. Our efforts to fight bias through visual representation, the challenges of visually representing new and not-so-clear themes (eg. NFTs, Metaverse), and how technology is changing the way we search for images. The advancements and challenges when using AI-generated images. And way more! About our guest: Grant Farhall is the Chief Product Officer, responsible for Getty Images’ overall product strategy and vision. In his role, Grant oversees the company’s e‑commerce platform and websites, user experiences, customer research, and SEO strategy, with the aim of making it easier for Getty Images’ customers to discover, license, and share content to connect with their audiences. Prior to joining Getty Images, Grant worked in broadcast journalism and as a Studio Manager for advertising and web development agencies.

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