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Steal This Scrappy PR Strategy to Get into Major Publications with Emma Vollrath of Emma Lou the Label
Manage episode 357561334 series 2841265
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"How can my brand get more exposure without spending a fortune?" is one of the most commonly asked questions by founders. And as we all know, building credibility and trust is crucial in the world of marketing. That's where social proof comes into play. Social proof is like having a third-party endorsement, which could be in the form of a quote, testimonial, or, you guessed it, a feature in a renowned publication.
Today's guest has mastered the art of scoring features in major publications through good old-fashioned pitching - no fancy PR agencies or expensive promotions needed. Emma Vollrath, the founder of Emma Lou the Label, has managed to get her brand featured in top-tier publications such as Sports Illustrated, Cosmo, Forbes, Marie Claire, and more.
Emma Lou the Label is an athletic wear brand that uses recycled thermoplastic fabric to reduce water weight and bloating while enhancing your silhouette. Emma's no-nonsense approach to getting PR for her brand is nothing short of impressive, and we're thrilled to have her on the show to share her exact process with listeners.
So if you're ready to steal Emma's scrappy PR strategies and get your brand noticed by the big leagues, then tune into this episode, and don't forget: you don't need a huge budget or fancy connections to make a splash in the media world.
Shop Emma Lou the Label: https://emmalouthelabel.com/
Follow Emma on Instagram: https://www.instagram.com/emmamvollrath/
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