How Music Grows Brands — Joe Belliotti And Rebecca Jolly Rebel Radio podcast

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How Music Grows Brands — Joe Belliotti and Rebecca Jolly

1y ago 1:08:29

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Innhold levert av Rebel Radio and Rebel Industries. Alt podcastinnhold, inkludert episoder, grafikk og podcastbeskrivelser, lastes opp og leveres direkte av Rebel Radio and Rebel Industries eller deres podcastplattformpartner. Hvis du tror at noen bruker det opphavsrettsbeskyttede verket ditt uten din tillatelse, kan du følge prosessen skissert her https://no.player.fm/legal.

Brand partnerships in music has become more and more important in recent years. It's been a big part of my business — putting partnerships together for brands like Scion, Mazda, 7UP, and for artists like Linkin Park — and today's episode is with two people at the top of the game.

Joe Belliotti and Rebecca Jolly (are the authors of How Music Grows Brands — a field guide to building successful partnerships. The book is incredibly insightful into what it takes to make these relationships work, how and why they often go wrong, and contains a number of practical tools for measurement, analysis, selling, planning, etc. You should definitely get a copy if you're in this business: https://www.amazon.com/How-Music-Grows-Brands-Field/dp/1544537824

We dig into their unique journeys in music, events, and corporate brands. Joe was formerly former head of music at Coca-Cola, and Rebecca publisher of Mixmag, Kerrang, and The Face, and head of partnerships at SFX. They both consult major brands on everything related to music.

Time for class...

Learn more about your ad choices. Visit megaphone.fm/adchoices

… continue reading

269 episoder

#Business #Rebel Radio #Rebel Industries

Artwork

How Music Grows Brands — Joe Belliotti and Rebecca Jolly

12 subscribers

published 1y ago

Del

MP3•Episoder hjem

Innhold levert av Rebel Radio and Rebel Industries. Alt podcastinnhold, inkludert episoder, grafikk og podcastbeskrivelser, lastes opp og leveres direkte av Rebel Radio and Rebel Industries eller deres podcastplattformpartner. Hvis du tror at noen bruker det opphavsrettsbeskyttede verket ditt uten din tillatelse, kan du følge prosessen skissert her https://no.player.fm/legal.

Brand partnerships in music has become more and more important in recent years. It's been a big part of my business — putting partnerships together for brands like Scion, Mazda, 7UP, and for artists like Linkin Park — and today's episode is with two people at the top of the game.

Joe Belliotti and Rebecca Jolly (are the authors of How Music Grows Brands — a field guide to building successful partnerships. The book is incredibly insightful into what it takes to make these relationships work, how and why they often go wrong, and contains a number of practical tools for measurement, analysis, selling, planning, etc. You should definitely get a copy if you're in this business: https://www.amazon.com/How-Music-Grows-Brands-Field/dp/1544537824

We dig into their unique journeys in music, events, and corporate brands. Joe was formerly former head of music at Coca-Cola, and Rebecca publisher of Mixmag, Kerrang, and The Face, and head of partnerships at SFX. They both consult major brands on everything related to music.

Time for class...

Learn more about your ad choices. Visit megaphone.fm/adchoices

… continue reading

269 episoder

#Business #Rebel Radio #Rebel Industries

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