It didn’t all change in March 2020. Not really. The UK high street has been in the throes of a gradual revolution for decades. From the rise of ecommerce, to the birth of mobile, social commerce, and a growing emphasis on experience, change has been underway for a while. In fact for many, the pandemic has acted as a wake-up call. Digital transformation was no longer a ‘nice to have’ but a matter of survival. Necessity sparked innovation and customers are enjoying more flexibility and conveni ...
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Ep 85: Brand Consulting, Annie Liu, Global Consulting Director @Ogilvy & Mather
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Innhold levert av Learn Educate Discover and Sonali Mangal. Alt podcastinnhold, inkludert episoder, grafikk og podcastbeskrivelser, lastes opp og leveres direkte av Learn Educate Discover and Sonali Mangal eller deres podcastplattformpartner. Hvis du tror at noen bruker det opphavsrettsbeskyttede verket ditt uten din tillatelse, kan du følge prosessen skissert her https://no.player.fm/legal.
Annie Liu, Global Consulting Director at OgilvyRED, the consulting arm of the well known advertising and marketing agency Ogilvy & Mather, talks about what working in Brand Consulting is all about. Annie has a Bachelor of Science, Economics from Carnegie Mellon University and MBA from The Wharton School. Some of the areas Annie touches upon in this episode include: 1. What is a brand and what is brand consulting 2. Type of projects that a brand consultant might work on 3. How brand consulting is a mix of creativity and analytics 4. Examples of methodologies used by brand consultants for research 5. Difference between brand and management consulting 6. Interesting and challenging aspects of the job 7. Suggested resources for interested candidates Thank you for listening!! Follow the show on Twitter @LED_Curator Website www.learneducatediscover.com/ Like us on FaceBook at www.facebook.com/learneducatediscover/ Email us at hello@learneducatediscover. We will reply!! Subscribe to the show on iTunes itunes.apple.com/us/podcast/learn…d1049159321?mt=2
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135 episoder
MP3•Episoder hjem
Manage episode 384010562 series 1037046
Innhold levert av Learn Educate Discover and Sonali Mangal. Alt podcastinnhold, inkludert episoder, grafikk og podcastbeskrivelser, lastes opp og leveres direkte av Learn Educate Discover and Sonali Mangal eller deres podcastplattformpartner. Hvis du tror at noen bruker det opphavsrettsbeskyttede verket ditt uten din tillatelse, kan du følge prosessen skissert her https://no.player.fm/legal.
Annie Liu, Global Consulting Director at OgilvyRED, the consulting arm of the well known advertising and marketing agency Ogilvy & Mather, talks about what working in Brand Consulting is all about. Annie has a Bachelor of Science, Economics from Carnegie Mellon University and MBA from The Wharton School. Some of the areas Annie touches upon in this episode include: 1. What is a brand and what is brand consulting 2. Type of projects that a brand consultant might work on 3. How brand consulting is a mix of creativity and analytics 4. Examples of methodologies used by brand consultants for research 5. Difference between brand and management consulting 6. Interesting and challenging aspects of the job 7. Suggested resources for interested candidates Thank you for listening!! Follow the show on Twitter @LED_Curator Website www.learneducatediscover.com/ Like us on FaceBook at www.facebook.com/learneducatediscover/ Email us at hello@learneducatediscover. We will reply!! Subscribe to the show on iTunes itunes.apple.com/us/podcast/learn…d1049159321?mt=2
…
continue reading
135 episoder
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