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All These Hands in the Marketing Cookie Jar
Manage episode 387748619 series 2864318
Innhold levert av Colin Jeffries & Paul Frodge, Colin Jeffries, and Paul Frodge. Alt podcastinnhold, inkludert episoder, grafikk og podcastbeskrivelser, lastes opp og leveres direkte av Colin Jeffries & Paul Frodge, Colin Jeffries, and Paul Frodge eller deres podcastplattformpartner. Hvis du tror at noen bruker det opphavsrettsbeskyttede verket ditt uten din tillatelse, kan du følge prosessen skissert her https://no.player.fm/legal.
On this episode of the Rethink Marketing Podcast, Colin Jeffries and Paul Frodge explore the benefits and drawbacks of having the executive team, finance, human resources, product, and other business units involved in making marketing decisions. This impacts crucial factors like advertising budget, sale pricing, marketing hires, growth goals, and beyond. When should marketing leaders heed the insights from other areas? And, of course, when should those recommendations be ignored? Often times marketing teams that can react quickly will outperform those restricted by red tape or committee decision making. But let's not forget that usually a diversified group of experts is smarter than one person!
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