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89 — The Researcher's New Toolkit: Navigating Future Trends with Clorox’s Anna Conte

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Manage episode 388790107 series 3120303
Innhold levert av Greenbook. Alt podcastinnhold, inkludert episoder, grafikk og podcastbeskrivelser, lastes opp og leveres direkte av Greenbook eller deres podcastplattformpartner. Hvis du tror at noen bruker det opphavsrettsbeskyttede verket ditt uten din tillatelse, kan du følge prosessen skissert her https://no.player.fm/legal.

Hear from one brand side leader who is strengthening her research with AI.

In this week's episode our guest, Anna Conte, Associate Director of Human Insights at Clorox Canada, joins us for an insightful exploration tailored for market research professionals. We kick off the episode by diving into Anna's extensive background in psychology and her impactful work with notable brands like Glad Waste, Burt's Bees, and Brita. The conversation then takes a deep dive into the role of artificial intelligence in market research, revealing how AI is revolutionizing data analysis and strategic planning, enhancing the toolkit of today's researchers. Anna discusses the future of the industry in an AI-dominated landscape, emphasizing the evolving role of market researchers as essential 'insight navigators' who drive business growth and navigate the complexities of presenting challenging findings to established organizational norms.

You can reach out to Anna on LinkedIn.

Many thanks to Anna for being our guest. Thanks also to our producer, Natalie Pusch; and our editor, Big Bad Audio.

  continue reading

134 episoder

Artwork
iconDel
 
Manage episode 388790107 series 3120303
Innhold levert av Greenbook. Alt podcastinnhold, inkludert episoder, grafikk og podcastbeskrivelser, lastes opp og leveres direkte av Greenbook eller deres podcastplattformpartner. Hvis du tror at noen bruker det opphavsrettsbeskyttede verket ditt uten din tillatelse, kan du følge prosessen skissert her https://no.player.fm/legal.

Hear from one brand side leader who is strengthening her research with AI.

In this week's episode our guest, Anna Conte, Associate Director of Human Insights at Clorox Canada, joins us for an insightful exploration tailored for market research professionals. We kick off the episode by diving into Anna's extensive background in psychology and her impactful work with notable brands like Glad Waste, Burt's Bees, and Brita. The conversation then takes a deep dive into the role of artificial intelligence in market research, revealing how AI is revolutionizing data analysis and strategic planning, enhancing the toolkit of today's researchers. Anna discusses the future of the industry in an AI-dominated landscape, emphasizing the evolving role of market researchers as essential 'insight navigators' who drive business growth and navigate the complexities of presenting challenging findings to established organizational norms.

You can reach out to Anna on LinkedIn.

Many thanks to Anna for being our guest. Thanks also to our producer, Natalie Pusch; and our editor, Big Bad Audio.

  continue reading

134 episoder

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