165. Masterclass on Building Meaningful Connections with Podcasting

Sales Culture with Joe Lemon

How does podcasting help you connect with key accounts?

In this podcast episode, Joe Lemon discusses the benefits of podcasting as a networking tool, particularly for connecting with key accounts and influential individuals in large companies.

They share their experience of using podcast interviews to build relationships, emphasizing the importance of depth in conversations. The speaker also highlights the value of sending handwritten cards as a gesture of gratitude. The episode concludes with a mention of Ken Trumka's upcoming appearance on the Shaping Culture Podcast and a recommendation for his Clarity Advisors Podcast.

Timestamp

Podcasting: A Guaranteed Way to Connect with Key Accounts (00:00:00)

The speaker discusses the power of podcasting for building relationships and connecting with key accounts.

Bringing Influencers on Your Podcast to Connect with Large Companies (00:00:52)

The speaker shares their experience of bringing influential people from large companies onto their podcast to connect with top influencers in those companies.

Building Quality Relationships through Depth and Handwritten Cards (00:02:32)

The speaker emphasizes the importance of depth in building quality relationships and the value of handwritten cards to show appreciation and build connections.