Ep 57: Cutting Short the Sales Cycle with Short-form Video: Expert Insights with Brad Powell

Tiny Marketing: Marketing strategies and systems for B2B service business founders.

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Ever wonder how to make your service business leap off the screen and into clients' hearts? That's the golden nugget Brad Powell from Awesome Video Makers and I, Sarah Noel Block, unearth in our latest collaboration. Get ready to harness the power of short-form video as we discuss transforming client relationships with a personal touch that outshines automated systems. Our chat promises to guide camera-shy entrepreneurs toward confidence, showcasing their brand's human side with simplicity and authenticity.
As our conversation unfolds, we tackle the fine art of turning extensive presentations into compelling bite-sized videos. Editing can make or break your content, and we're here to tell you why it's okay to leave that to the pros. Discover how platforms like TikTok and LinkedIn can be game-changers for your content strategy, and why live video could be the key to creating unbreakable bonds within your community. Join us for a masterclass on cutting through the digital clutter and making your brand's voice heard.
Now let's talk tech—specifically, the underestimated hero of any video: the microphone. I'll share my journey to finding the perfect sound for my studio space, complete with a twist from my music licensing escapades with National Geographic. As we wrap up, I spill the beans on the efficiency of batching content and offer an exclusive invitation to work with Brad for unmatched video marketing finesse. Don't miss out on this episode's blend of practical advice, personal anecdotes, and a peek behind the curtain of video marketing success.
Connect with Brad Powell:
Awesome Video Makers
Endless Video Ideas (AKA video prompts)
LinkedIn
A little about Brad:
Brad Powell is a business coach & videographer and the founder of Awesome Videomakers who's worked with clients including National Geographic and the Discovery Channel. He guides business leaders in sharing short-form stories on video so they can reach the right crowd, engage with greater impact and transform their business or organization

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1. Ep 57: Cutting Short the Sales Cycle with Short-form Video: Expert Insights with Brad Powell (00:00:00)

2. Using Short-Form Video to Build Relationships (00:00:04)

3. Optimizing Video Content for Marketing (00:15:45)

4. Live Video Builds Stronger Communities (00:23:21)

5. Good Microphone for Video Production (00:34:56)

6. Music's Power (00:41:46)

7. Batching and Content Creation Options (00:51:54)