Intro to Defence Lobbying in NZ 2024

Indefensible New Zealand

There has been a lot of speculation about defence since the announcement of the new Cabinet. I would classify much of this as “breathless longing” in that many are joining the dots between last year’s documentary assessments, a deteriorating international security situation, a hollow defence force and a strong national security related ministerial line-up in a new government to incorrectly conclude that Defence is in for a financial sugar rush.

That is simply not going to happen for reasons I outlined in the previous episode of Indefensible New Zealand.

At this point, I wish to shamelessly award myself the Chocolate Fish of Honour Award for correctly picking three defence ministers in a row. Hop over to my other podcast, VoterTorque, where Heather Roy and I discuss politics in plain english for verification.

If you want a stronger, more capable defence force for New Zealand then lobbying is an essential and largely missing element of pursuing that.

Most people’s idea of lobbying (apart from hiring a professional lobbyist) is getting a meeting with a minister. If you manage to, you’ll be lucky to get 10-15 minutes in their schedule.

You will be competing with their external party demands, electorate needs, caucus activities, Cabinet meetings, portfolio requirements and a host of other duties and events.

Get the picture?

I’m not saying don’t see the minister. Just don’t base your plan solely on that. Politicians like to be offered solutions. To do that you might need to first point out the problem including the risk it poses to the minister or government.

So clearly define the problem. Develop courses of action. Select a recommended course for the government based on specific criteria. Do your best to cost your solution. Then personalise it to all the stakeholders.

And believe me, there are a lot of stakeholders you must get into your tent!
Listen as Simon Ewing-Jarvie takes you through the list of politicians, officials and staff that you need to consider if you're serious about lobbying defence.