Three Requirements For Effective Brand Positioning - Episode 438 Convenience Matters podcast

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Business MBA Marketing Paula Bellenoit National Association of Convenience Stores Customer Experience

Innhold levert av Paula Bellenoit and National Association of Convenience Stores. Alt podcastinnhold, inkludert episoder, grafikk og podcastbeskrivelser, lastes opp og leveres direkte av Paula Bellenoit and National Association of Convenience Stores eller deres podcastplattformpartner. Hvis du tror at noen bruker det opphavsrettsbeskyttede verket ditt uten din tillatelse, kan du følge prosessen skissert her https://no.player.fm/legal.

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Three Requirements for Effective Brand Positioning - Episode 438

6M ago 33:00

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Innhold levert av Paula Bellenoit and National Association of Convenience Stores. Alt podcastinnhold, inkludert episoder, grafikk og podcastbeskrivelser, lastes opp og leveres direkte av Paula Bellenoit and National Association of Convenience Stores eller deres podcastplattformpartner. Hvis du tror at noen bruker det opphavsrettsbeskyttede verket ditt uten din tillatelse, kan du følge prosessen skissert her https://no.player.fm/legal.

Brand positioning is a significant part of business because it’s ultimately about how you communicate your offer to customers—and if it resonates. We'll share common pitfalls that businesses fall into and how to fix them.

Hosted by:

Jeff Lenard

About our Guest:

Kathy Guzmán Galloway, Head Wizard, The Clarity Wizard

With 20 years of CPG experience, Kathy has helped hundreds of organizations increase revenue and decrease risk by clarifying their brand positioning. She’s worked with brands like Nature Made, Lay’s, and Chiki Chiki Boom Boom, among others, to turn strategy and data into action.

… continue reading

448 episoder

#Business #MBA #Marketing #Paula Bellenoit #National Association of Convenience Stores #Customer Experience

Artwork

Three Requirements for Effective Brand Positioning - Episode 438

Convenience Matters

11 subscribers

published 6M ago

Del

MP3•Episoder hjem

Innhold levert av Paula Bellenoit and National Association of Convenience Stores. Alt podcastinnhold, inkludert episoder, grafikk og podcastbeskrivelser, lastes opp og leveres direkte av Paula Bellenoit and National Association of Convenience Stores eller deres podcastplattformpartner. Hvis du tror at noen bruker det opphavsrettsbeskyttede verket ditt uten din tillatelse, kan du følge prosessen skissert her https://no.player.fm/legal.

Brand positioning is a significant part of business because it’s ultimately about how you communicate your offer to customers—and if it resonates. We'll share common pitfalls that businesses fall into and how to fix them.

Hosted by:

Jeff Lenard

About our Guest:

Kathy Guzmán Galloway, Head Wizard, The Clarity Wizard

With 20 years of CPG experience, Kathy has helped hundreds of organizations increase revenue and decrease risk by clarifying their brand positioning. She’s worked with brands like Nature Made, Lay’s, and Chiki Chiki Boom Boom, among others, to turn strategy and data into action.

… continue reading

448 episoder

#Business #MBA #Marketing #Paula Bellenoit #National Association of Convenience Stores #Customer Experience

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