260 The TLCF Marketing Formula for Farms

My Digital Farmer Podcast

When I first started learning about farm marketing years ago, there was SO MUCH. I felt overwhelmed. I really wanted a framework to help me stitch it all together and give it a rhyme and a reason. Then, one of my mentors shared an acronym that I found really helpful.

That acronym was: TLC. Here's what it stands for:

T = Traffic L = Leads C = Conversion

I later added the letter "F" for Fulfillment, because I found that this element was one of the key drivers behind customer retention.

Today, I'm going to teach you this TLCF method. The goal is to build a mechanism or system in your farm business for EACH of these areas. When you do, your ideal customers will stream right through and turn into super buyers.

In this episode, I define each of these elements and give you suggested steps for what you should be doing this spring in each area, so that you have them all covered. You can optionally decide to use Farm Marketing School to help you build some of these systems this summer too in my 30 Day project builds.

This podcast was sponsored by Local Line, my preferred e-commerce platform for farmers. Are you looking for a new solution for your farm? I can't recommend it enough. Easy to use inventory management, great customer service, continuous improvement, and a culture dedicated to equipping farmers with marketing expertise, Local Line should definitely be one of the e-commerce solutions you consider as you switch. Local Line is offering a free premium feature for free for one year on top of your paid subscription. Claim your discount by signing up for a Local Line account today and using the coupon code: MDF2024. Head to my special affiliate link to get started: www.mydigitalfarmer.com/localline

This podcast was sponsored by Farm Marketing School - my monthly online marketing school membership just for farmers. Farm Marketing School is an on-demand library of marketing workshops and project plans that will help you build some of the most important marketing elements in your farm business like: building a promotion calendar, setting up your Google Business Profile, auditing your sales funnel, updating your home page of your website, building your first email nurture sequence, and practicing different types of offers. You get to chose what you want to study and build each month. These projects are designed to be completed in under 30 days, so that you slowly build your marketing system piece by piece. Use the step by step project planner and resource folder to help you jumpstart your work. Take advantage of my new marketing crash course inside, watch my new Email Marketing Course, or take the onboarding assessment tool to help you identify where your funnel is broken and what project to do first. To see what courses are currently inside of FMS, or to try out Farm Marketing School for a month at mydigitalfarmer.com/fms Start and cancel your membership anytime.

Some of the resources mentioned in this episode:

Join my free email list! I have a great "Crash Course in farm marketing" that will guide you through the marketing jungle over the course of several months. Each week, you'll get a new email with suggestions and tips to make your marketing better. Subscribe at https://www.mydigitalfarmer.com/subscribe

Webinar: Maximizing E-Commerce Success: Crafting Offers to Boost Farm Sales -- Join Corinna Bench from My Digital Farmer and Nina Galle from Local Line on March 25 at 12:00 PM EST/9:00 AM PST as they explore the elements of defining a great offer. Topics include: - Why offers are crucial for your sales strategy, acting as a powerful lure to lead potential customers to the point of sale - Corinna's comprehensive framework on building offers - How to seamlessly integrate offers into your e-commerce platform - And, five impactful examples you can experiment with this season!

Join my CSA Academy and learn how to support your CSA members Use my resources!! Try it out for the first month for $1 using coupon code TRIAL. (After that, the price increases to $19/month). Go to www.mydigitalfarmer.com/academy to see what’s included with the monthly membership. You’ll get access to the ENTIRE resource library I use to help support my CSA members and get them to CSA mastery fast! Use the templates inside to help you build your own customer onboarding and/or training curriculum this summer. This is a MAJOR shortcut to figuring out your onboarding process!! So valuable! Cancel your membership anytime. https://www.mydigitalfarmer.com/academy

Beginner's Guide to CSA Guide -- Use my Canva template and share it with your CSA members in your fulfillment process. This quick read guide shares the quick tips from my CSA master members, for how to be successful as a new CSA member. https://www.mydigitalfarmer.com/csasuccess

Get my A to Z Vegetable Storage Guide and use it as a lead magnet -- This is my MOST successful lead magnet ever. I've used it for 5 years. I'm sharing the Canva template with you, and you have full rights to use it as-is, or change it for your farm. https://www.mydigitalfarmer.com/atozguide

Find my marketing Facebook group for CSA farmers!

Follow me on Instagram for a daily IG story tip on marketing! @mydigitalfarmer