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Innhold levert av Rich Mo. Alt podcastinnhold, inkludert episoder, grafikk og podcastbeskrivelser, lastes opp og leveres direkte av Rich Mo eller deres podcastplattformpartner. Hvis du tror at noen bruker det opphavsrettsbeskyttede verket ditt uten din tillatelse, kan du fĂžlge prosessen skissert her https://no.player.fm/legal.
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Insights Unlocked


1 How Anthropologie gets omnichannel right (and what to learn) 27:29
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Episode web page: https://tinyurl.com/2b3dz2z8 ----------------------- Rate Insights Unlocked and write a review If you appreciate Insights Unlocked , please give it a rating and a review. Visit Apple Podcasts, pull up the Insights Unlocked show page and scroll to the bottom of the screen. Below the trailers, you'll find Ratings and Reviews. Click on a star rating. Scroll down past the highlighted review and click on "Write a Review." You'll make my day. ----------------------- In this episode of Insights Unlocked , we explore the evolving landscape of omnichannel strategies with Kate MacCabe, founder of Flywheel Strategy. With nearly two decades of experience in digital strategy and product management, Kate shares her insights on bridging internal silos, leveraging customer insights, and designing omnichannel experiences that truly resonate. From the early days of DTC growth to todayâs complex, multi-touchpoint customer journeys, Kate explains why omnichannel is no longer optionalâitâs essential. She highlights a standout example from Anthropologie, demonstrating how brands can create a unified customer experience across digital and physical spaces. Whether youâre a marketing leader, UX strategist, or product manager, this episode is packed with actionable advice on aligning teams, integrating user feedback, and building a future-proof omnichannel strategy. Key Takeaways: â
Omnichannel vs. Multichannel: Many brands think theyâre omnichannel, but theyâre really just multichannel. Kate breaks down the difference and how to shift toward true integration. â
Anthropologieâs Success Story: Learn how this brand seamlessly blended physical and digital experiences to create a memorable, data-driven customer journey. â
User Feedback is the Secret Weapon: Discover how continuous user testingâbefore, during, and after a launchâhelps brands fine-tune their strategies and avoid costly mistakes. â
Aligning Teams for Success: Cross-functional collaboration is critical. Kate shares tips on breaking down silos between marketing, product, and development teams. â
Emerging Tech & Omnichannel: Instead of chasing the latest tech trends, Kate advises businesses to define their strategic goals firstâthen leverage AI, AR, and other innovations to enhance the customer experience. Quotes from the Episode: đŹ "Omnichannel isnât just about being everywhere; itâs about creating seamless bridges between every touchpoint a customer interacts with." â Kate MacCabe đŹ "Companies that truly listen to their usersâthrough qualitative and quantitative insightsâare the ones that thrive in todayâs competitive landscape." â Kate MacCabe Resources & Links: đ Learn more about Flywheel Strategy đ Connect with Kate MacCabe on LinkedIn đ Explore UserTesting for customer insights for marketersâŠ
(Dangerous )Tales from the UTE (pick up truck) near death experiences,dangerous travel ,bicycle, cycle touring ,hitchhiking,sailing,illegal border crossing,drugs,guns, corruption, comedy,humour,philosophy,
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4.Grapes đ Looking for the Double Glazing Dude
Manage episode 423496397 series 3285973
Innhold levert av Rich Mo. Alt podcastinnhold, inkludert episoder, grafikk og podcastbeskrivelser, lastes opp og leveres direkte av Rich Mo eller deres podcastplattformpartner. Hvis du tror at noen bruker det opphavsrettsbeskyttede verket ditt uten din tillatelse, kan du fĂžlge prosessen skissert her https://no.player.fm/legal.
After the slight oversight ,being two months early for the grapes , Dicky and me roll to the coast and over the Pyrenees to Spain, in search of Dickys mate Toni in San Antoni.If want to send me a message I can put it on the next episode and you will be famous đ
âŠ
continue reading
36 episoder
Manage episode 423496397 series 3285973
Innhold levert av Rich Mo. Alt podcastinnhold, inkludert episoder, grafikk og podcastbeskrivelser, lastes opp og leveres direkte av Rich Mo eller deres podcastplattformpartner. Hvis du tror at noen bruker det opphavsrettsbeskyttede verket ditt uten din tillatelse, kan du fĂžlge prosessen skissert her https://no.player.fm/legal.
After the slight oversight ,being two months early for the grapes , Dicky and me roll to the coast and over the Pyrenees to Spain, in search of Dickys mate Toni in San Antoni.If want to send me a message I can put it on the next episode and you will be famous đ
âŠ
continue reading
36 episoder
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(Dangerous )Tales from the UTE (pick up truck) near death experiences,dangerous travel ,bicycle, cycle touring ,hitchhiking,sailing,illegal border crossing,drugs,guns, corruption, comedy,humour,philosophy,

1 7.Grapes đ Heading North (Final Episode) 37:34
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Dicky and me return to Fuengirola but the place ainât the same for us anymore . Dicky is pining for Maria so badly that we jump on a train to her home town.Money is running low and we start to feel the pull north .
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(Dangerous )Tales from the UTE (pick up truck) near death experiences,dangerous travel ,bicycle, cycle touring ,hitchhiking,sailing,illegal border crossing,drugs,guns, corruption, comedy,humour,philosophy,

1 6.Grapes đ Shaving in Car Wing Mirrors 32:54
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After getting my moon bag pilfered in Torromolinos ,we ride even further south toward the tip of Spain and the Atlantic Ocean .We have a couple of brush in with the boys in blue ,Dicky falls in love . But will we find our Shangri-La
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(Dangerous )Tales from the UTE (pick up truck) near death experiences,dangerous travel ,bicycle, cycle touring ,hitchhiking,sailing,illegal border crossing,drugs,guns, corruption, comedy,humour,philosophy,

Despite living like kings on the Costa Brava the call of the wild is calling .
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(Dangerous )Tales from the UTE (pick up truck) near death experiences,dangerous travel ,bicycle, cycle touring ,hitchhiking,sailing,illegal border crossing,drugs,guns, corruption, comedy,humour,philosophy,

1 4.Grapes đ Looking for the Double Glazing Dude 38:57
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After the slight oversight ,being two months early for the grapes , Dicky and me roll to the coast and over the Pyrenees to Spain, in search of Dickys mate Toni in San Antoni.If want to send me a message I can put it on the next episode and you will be famous đ
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(Dangerous )Tales from the UTE (pick up truck) near death experiences,dangerous travel ,bicycle, cycle touring ,hitchhiking,sailing,illegal border crossing,drugs,guns, corruption, comedy,humour,philosophy,

1 3. Grapes đ Poor and hungry in France đ«đ· 35:00
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After waking up alive we jump on our steeds and ride out of Paris,rejoicing when we find the countryside again . After several more scrapes in boat and a Mercedes we hit a big blob of a mountain range. Undeterred by the perpetual headwinds ,we labour up and onward toward Perpignan and the chance to pick grapes .âŠ
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(Dangerous )Tales from the UTE (pick up truck) near death experiences,dangerous travel ,bicycle, cycle touring ,hitchhiking,sailing,illegal border crossing,drugs,guns, corruption, comedy,humour,philosophy,

1 2. Grapes đ (Why donât you go pick grapes in France đ«đ·????) 35:25
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After getting knifed /falling in love /being crushed in a mangle .i limp back home to lick my wounds . Poor Dicky was in the same boat and back under his old superman duvet at his Maâs . It was at this point my Padre said âwhy donât you go and pick grapes đ in France đ«đ·!
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(Dangerous )Tales from the UTE (pick up truck) near death experiences,dangerous travel ,bicycle, cycle touring ,hitchhiking,sailing,illegal border crossing,drugs,guns, corruption, comedy,humour,philosophy,

This is another travel tale but with a much younger self and with a very good mate of mine Dicky Hanlon .Itâs the summer of 1988 .. both of us 19 years of age .After getting simultaneously dumped by our girlfriends ,my dad aka Padre said âwhy donât you go and pick grapes đ in France đ«đ· . âNotoriously low on cash đ° we buy a couple of second hand push bikes and with just 300 quid each ,we point the pushbikes south and roll into a new life .This episode does have some backstory in it ,to give the listener an insight into howâs these kids were shaped into who they were by the time they were 19 .The end of this podcast also has Dans message . A decent sounding chap who left me a message of encouragement on my podcast ,asking, if i would do the story about riding to France and Spain đȘđž and making many a mistake along the way đ so here it is . I hope you enjoy it and if you do ,please record a message for me and Iâll put you in my next episode .And finally âthis oneâs for you Dicky đââŠ
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(Dangerous )Tales from the UTE (pick up truck) near death experiences,dangerous travel ,bicycle, cycle touring ,hitchhiking,sailing,illegal border crossing,drugs,guns, corruption, comedy,humour,philosophy,

Back at the Blue Oyster Bar Trying to get enough cash to leave Tonga đčđŽ while avoiding gold diggers and getting married .Lil Frank burns his bridge with Naomi .This is the last of the book đ chapters . Gonna finish my book next and if I get enough positive feedback do another podcast of 7 months hitching and walking back through SE Asia . Just gotta make sense of my old journals and sort the gems from the grime . Let me know if youâre keen to hear more yarns đâŠ
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(Dangerous )Tales from the UTE (pick up truck) near death experiences,dangerous travel ,bicycle, cycle touring ,hitchhiking,sailing,illegal border crossing,drugs,guns, corruption, comedy,humour,philosophy,

1 30.Kava, Lava,Feki & Coconuts đŽ đčđŽ 57:56
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I sail out the outer islands where I meet Lavasi who takes me across stone fish infested reef to a place I can pretend Iâm Robinson Cruiso .
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(Dangerous )Tales from the UTE (pick up truck) near death experiences,dangerous travel ,bicycle, cycle touring ,hitchhiking,sailing,illegal border crossing,drugs,guns, corruption, comedy,humour,philosophy,

1 29.Little Franko and the Blue Oyster Bar 44:11
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Got a job working for a Swedish lady at the Blue Oyster Bar surrounded by many interesting characters.
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(Dangerous )Tales from the UTE (pick up truck) near death experiences,dangerous travel ,bicycle, cycle touring ,hitchhiking,sailing,illegal border crossing,drugs,guns, corruption, comedy,humour,philosophy,

1 28.Shipwrecks ,Sharks and Angry Pirates đŽââ ïž đčđŽ 55:10
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Limboing my way out of the kiwi plantation for a chance to sail away to Tonga with an Angry Pirate and a Cherokee Indian Surfer from Cali.
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(Dangerous )Tales from the UTE (pick up truck) near death experiences,dangerous travel ,bicycle, cycle touring ,hitchhiking,sailing,illegal border crossing,drugs,guns, corruption, comedy,humour,philosophy,

1 27.Aotearoa. Land of The Long White Cloud 53:36
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Crossed the pacific in a shinny silver bullet. Bought a bike off a bloke at the Flying Hedgehog đŠ for 150 kiwi dollars ... Tied my backpack on the back rack and headed south .
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(Dangerous )Tales from the UTE (pick up truck) near death experiences,dangerous travel ,bicycle, cycle touring ,hitchhiking,sailing,illegal border crossing,drugs,guns, corruption, comedy,humour,philosophy,

1 26.Hot Ice-Cream, Coke Dealers and Bra Boys . 58:06
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Working two jobs⊠amongst drug and alcohol dependent tenants during the day and cocaine addicted customers and staff at night . Then a dude rocks up smoking bongs from dawn til dusk and drags Deano into the darkness. Justin and me take sanctuary in the ocean swells at maroubra . A local Bra boy hurts Jay . Amongst all this my old man shows up âŹïž đâŠ
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(Dangerous )Tales from the UTE (pick up truck) near death experiences,dangerous travel ,bicycle, cycle touring ,hitchhiking,sailing,illegal border crossing,drugs,guns, corruption, comedy,humour,philosophy,

Finding Bri living in âThe Cross (Red Light District ) thick in the clan with a gang of Scottish blokes bent on causing mayhem when ever they could .And a Jean-Claude Van Damme wanna be gets jiggy with a big knife đȘ.
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(Dangerous )Tales from the UTE (pick up truck) near death experiences,dangerous travel ,bicycle, cycle touring ,hitchhiking,sailing,illegal border crossing,drugs,guns, corruption, comedy,humour,philosophy,

Still in Byron hunting down Gold Tops and watching the sharks follow the surfers .
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