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Vetting Marketing Services: Essential Questions for a Solid Start [Ep. 33]
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In this episode, Laura DiBenedetto and Julia Becker Collins offer valuable insights on how to select a marketing company that aligns with your business needs. They emphasize the importance of thorough vetting and knowing the right questions to ask. This guidance is crucial for making an informed decision about outsourcing your marketing efforts.
Takeaways
- Guaranteed Results: Be cautious of companies that promise guaranteed outcomes. Marketing is inherently unpredictable, and no result can be 100% assured.
- Lack of Transparency: Avoid firms that hesitate to share their previous work, client references, or detailed strategies. Transparency is crucial.
- One-Size-Fits-All Approach: Be wary of companies that offer solutions before understanding your specific challenges and goals. A tailored approach is essential.
- Pressure Tactics: High-pressure sales tactics to lock you into long-term contracts without proven results should be a major concern.
- Poor Communication: The quality of initial communication reflects future interactions. Delayed responses or vague answers early on are warning signs of potential issues down the road.
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Laura and Julia highlight the importance of finding a marketing company that not only fits well with your business but also operates with integrity and transparency.
Chapters
00:00 - Introduction
02:19 - Tip #1: Taking an overall look
06:07 - Banter break: Red flags and swiping right
09:23 - Tip #2: Client retention rate
13:45 - Tip #3: Partner Communication
17:48 - Tip #4: Partner Relationship
19:34 - Tip #5: Changes in the Market
23:12 - Tip #5.5: Reaction to Failure
26:33 - Conclusion
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