How can business help solve society’s biggest challenges? Welcome to Series 3 of Take on Tomorrow, the award-winning podcast from PwC that examines the biggest problems facing society and the role business can—and should—play in solving them. This series, we’re welcoming broadcaster and journalist Femi Oke to the show. She joins podcaster and journalist Lizzie O’Leary, and together with industry innovators, tech trailblazers and visionary leaders from around the globe, they’ll explore timely ...
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Innhold levert av Loyalty360. Alt podcastinnhold, inkludert episoder, grafikk og podcastbeskrivelser, lastes opp og leveres direkte av Loyalty360 eller deres podcastplattformpartner. Hvis du tror at noen bruker det opphavsrettsbeskyttede verket ditt uten din tillatelse, kan du følge prosessen skissert her https://no.player.fm/legal.
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Ally Financial: Uniting Communities with Sports Partnerships and Elevating the Customer Experience
MP3•Episoder hjem
Manage episode 425726424 series 3272525
Innhold levert av Loyalty360. Alt podcastinnhold, inkludert episoder, grafikk og podcastbeskrivelser, lastes opp og leveres direkte av Loyalty360 eller deres podcastplattformpartner. Hvis du tror at noen bruker det opphavsrettsbeskyttede verket ditt uten din tillatelse, kan du følge prosessen skissert her https://no.player.fm/legal.
As a leading digital financial services company, Ally Financial focuses on serving communities and helping customers navigate life milestones and achieve financial goals. From helping customers chart a path to homeownership to planning for retirement, the brand seeks ways to connect with customers in meaningful interactions. Personal finance can be very emotional, and Ally works to balance leveraging customer data while serving as a guide to assist customers in building a solid financial foundation.
Mark Johnson, CEO of Loyalty360, spoke with David Hixon, the Executive Director of Product Marketing and CRM at Ally, about how sports partnerships bring Ally and communities together, using data and insights to support personalization, and leveraging the right metrics to determine success.
Watch the full interview here: https://youtu.be/U5vHWa85-jE
Mark Johnson, CEO of Loyalty360, spoke with David Hixon, the Executive Director of Product Marketing and CRM at Ally, about how sports partnerships bring Ally and communities together, using data and insights to support personalization, and leveraging the right metrics to determine success.
Watch the full interview here: https://youtu.be/U5vHWa85-jE
Kapitler
1. Ally Financial: Uniting Communities with Sports Partnerships and Elevating the Customer Experience (00:00:00)
2. Building Emotional Loyalty Through Brand Partnerships (00:00:05)
3. Personalized Savings Approach and Data Privacy (00:12:50)
4. Customer Loyalty and Engagement Strategies (00:16:14)
5. Reflecting on Inspiration and Legacy (00:23:57)
393 episoder
MP3•Episoder hjem
Manage episode 425726424 series 3272525
Innhold levert av Loyalty360. Alt podcastinnhold, inkludert episoder, grafikk og podcastbeskrivelser, lastes opp og leveres direkte av Loyalty360 eller deres podcastplattformpartner. Hvis du tror at noen bruker det opphavsrettsbeskyttede verket ditt uten din tillatelse, kan du følge prosessen skissert her https://no.player.fm/legal.
As a leading digital financial services company, Ally Financial focuses on serving communities and helping customers navigate life milestones and achieve financial goals. From helping customers chart a path to homeownership to planning for retirement, the brand seeks ways to connect with customers in meaningful interactions. Personal finance can be very emotional, and Ally works to balance leveraging customer data while serving as a guide to assist customers in building a solid financial foundation.
Mark Johnson, CEO of Loyalty360, spoke with David Hixon, the Executive Director of Product Marketing and CRM at Ally, about how sports partnerships bring Ally and communities together, using data and insights to support personalization, and leveraging the right metrics to determine success.
Watch the full interview here: https://youtu.be/U5vHWa85-jE
Mark Johnson, CEO of Loyalty360, spoke with David Hixon, the Executive Director of Product Marketing and CRM at Ally, about how sports partnerships bring Ally and communities together, using data and insights to support personalization, and leveraging the right metrics to determine success.
Watch the full interview here: https://youtu.be/U5vHWa85-jE
Kapitler
1. Ally Financial: Uniting Communities with Sports Partnerships and Elevating the Customer Experience (00:00:00)
2. Building Emotional Loyalty Through Brand Partnerships (00:00:05)
3. Personalized Savings Approach and Data Privacy (00:12:50)
4. Customer Loyalty and Engagement Strategies (00:16:14)
5. Reflecting on Inspiration and Legacy (00:23:57)
393 episoder
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