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Enable Great Marketing With Revenue Clarity
Manage episode 427833870 series 3555562
Innhold levert av John Tyreman & Mark Wainwright, John Tyreman, and Mark Wainwright. Alt podcastinnhold, inkludert episoder, grafikk og podcastbeskrivelser, lastes opp og leveres direkte av John Tyreman & Mark Wainwright, John Tyreman, and Mark Wainwright eller deres podcastplattformpartner. Hvis du tror at noen bruker det opphavsrettsbeskyttede verket ditt uten din tillatelse, kan du følge prosessen skissert her https://no.player.fm/legal.
Your revenue projections are your firm's crystal ball.
If your backlog, pipeline, and projections are organized, it can position your firm in a way to do healthy, proactive marketing to win highly profitable work.
In this episode, John and Mark break it all down:
- How marketing can make both a short- and long-term pipeline impact
- How marketing's goal should be different for active, passive, and future buyers
- How niche specialization can lead to higher margins
- How revenue projections can impact recruiting and resource allocation
- The concept of splitting the funnel into vertical segments
- Why you should over-invest in marketing for new or emerging verticals
36 episoder
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