Microcast: Why is Xbox increasing the price of Game Pass?

The GamesIndustry.biz Microcast

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Video Games Roundup

Lagt til eight år siden

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Insights Unlocked

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How Anthropologie gets omnichannel right (and what to learn) 27:29

for 14 dager siden27:29

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Likt

27:29

Episode web page: https://tinyurl.com/2b3dz2z8 ----------------------- Rate Insights Unlocked and write a review If you appreciate Insights Unlocked , please give it a rating and a review. Visit Apple Podcasts, pull up the Insights Unlocked show page and scroll to the bottom of the screen. Below the trailers, you'll find Ratings and Reviews. Click on a star rating. Scroll down past the highlighted review and click on "Write a Review." You'll make my day. ----------------------- In this episode of Insights Unlocked , we explore the evolving landscape of omnichannel strategies with Kate MacCabe, founder of Flywheel Strategy. With nearly two decades of experience in digital strategy and product management, Kate shares her insights on bridging internal silos, leveraging customer insights, and designing omnichannel experiences that truly resonate. From the early days of DTC growth to today’s complex, multi-touchpoint customer journeys, Kate explains why omnichannel is no longer optional—it’s essential. She highlights a standout example from Anthropologie, demonstrating how brands can create a unified customer experience across digital and physical spaces. Whether you’re a marketing leader, UX strategist, or product manager, this episode is packed with actionable advice on aligning teams, integrating user feedback, and building a future-proof omnichannel strategy. Key Takeaways: ✅ Omnichannel vs. Multichannel: Many brands think they’re omnichannel, but they’re really just multichannel. Kate breaks down the difference and how to shift toward true integration. ✅ Anthropologie’s Success Story: Learn how this brand seamlessly blended physical and digital experiences to create a memorable, data-driven customer journey. ✅ User Feedback is the Secret Weapon: Discover how continuous user testing—before, during, and after a launch—helps brands fine-tune their strategies and avoid costly mistakes. ✅ Aligning Teams for Success: Cross-functional collaboration is critical. Kate shares tips on breaking down silos between marketing, product, and development teams. ✅ Emerging Tech & Omnichannel: Instead of chasing the latest tech trends, Kate advises businesses to define their strategic goals first—then leverage AI, AR, and other innovations to enhance the customer experience. Quotes from the Episode: 💬 "Omnichannel isn’t just about being everywhere; it’s about creating seamless bridges between every touchpoint a customer interacts with." – Kate MacCabe 💬 "Companies that truly listen to their users—through qualitative and quantitative insights—are the ones that thrive in today’s competitive landscape." – Kate MacCabe Resources & Links: 🔗 Learn more about Flywheel Strategy 🔗 Connect with Kate MacCabe on LinkedIn 🔗 Explore UserTesting for customer insights for marketers…

for ca. et år siden 37:30

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This week, James and Chris discuss Microsoft's changes to Xbox Game Pass, including price increases for all existing tiers and the introduction of a new Standard tier that does not include day one releases. The episode explores the platform holder's strategy when it comes to its subscription service, and its new 'You don't need an Xbox to play Xbox' ad campaign.

We also talk about the vibe of Develop Brighton 2024, and Nintendo's unusual teaser campaign for a new horror game.

Learn more about your ad choices. Visit megaphone.fm/adchoices

329 episoder

#Lifestyle #Gamesindustrybiz #James Batchelor #The GI.Biz Team #News #Tech News #Video Games #Tech #Games #GamesIndustry #Videogame

Microcast: Why is Xbox increasing the price of Game Pass?

The GamesIndustry.biz Microcast

148 subscribers

published for ca. et år siden

Del

MP3•Episoder hjem

We also talk about the vibe of Develop Brighton 2024, and Nintendo's unusual teaser campaign for a new horror game.

Learn more about your ad choices. Visit megaphone.fm/adchoices

329 episoder

#Lifestyle #Gamesindustrybiz #James Batchelor #The GI.Biz Team #News #Tech News #Video Games #Tech #Games #GamesIndustry #Videogame

Alle episoder

1
What do we expect to see in 2025? 34:54

for 15 weeks siden34:54

34:54

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2024 In Review 39:33

for 16 weeks siden39:33

39:33

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Reflecting on The Game Awards 2024 33:25

for 17 weeks siden33:25

33:25

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The end of XDefiant and the state of live service games 30:53

for 18 weeks siden30:53

30:53

Welcome to the weekly GI Microcast giving you the latest in video games news. Join James Batchelor and Chris Dring as they give you their take on the biggest stories in video games. Never miss an episode and subscribe to the GI Microcast on all podcasting platforms and YouTube. Our main topic this week is Ubisoft's decision to shut down XDefiant next year, and what this says about the challenges of live service games. When even the biggest publishers are struggling to create a title that's engaging enough to draw players away from their 'home games', where does the industry go from here? We also discuss the latest wave of layoffs and studio closures, and this week's What Do The Numbers Mean? explores the impact of Black Friday sales (in the UK). As always, you can get more news, insight and analysis at www.gamesindustry.biz, and you can get all the biggest news delivered straight to your inbox by signing up to the GI Daily at www.gamesindustry.biz/newsletters. Learn more about your ad choices. Visit megaphone.fm/adchoices…

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Will the third time be the charm for new Sony handheld? 46:09

for 19 weeks siden46:09

46:09

Welcome to the weekly GI Microcast giving you the latest in video games news. Join James Batchelor and Chris Dring as they give you their take on the biggest stories in video games. Never miss an episode and subscribe to the GI Microcast on all podcasting platforms and YouTube. Our main topic this week is the spreading reports that Sony is making a new games handheld. We discuss how the platform holder might approach things differently after the struggles of the PSP and the Vita, how the success of the PlayStation Portal is a strong sign of demand, and how a Sony handheld can contend in a Nintendo-dominated space with an Xbox rival also on the way. Elsewhere, we discuss some of the biggest stories of the past week, including Shuhei Yoshida's upcoming retirement, plans to shut down Switch online services in China, and the delay to Xbox bringing game sales to its Android app. As always, you can get more news, insight and analysis at www.gamesindustry.biz, and you can get all the biggest news delivered straight to your inbox by signing up to the GI Daily at www.gamesindustry.biz/newsletters. Learn more about your ad choices. Visit megaphone.fm/adchoices…

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Why has the games industry abandoned events? 1:01:47

for 20 weeks siden1:01:47

1:01:47

Welcome to the weekly GI Microcast giving you the latest in video games news. Join James Batchelor and Chris Dring as they give you their take on the biggest stories in video games. Never miss an episode and subscribe to the GI Microcast on all podcasting platforms and YouTube. Our main topic this week is the struggles of consumer games events like PAX, EGX and the now-defunct WASD. Hands-on experience is still very much a crucial part of winning over potential buyers for your game, but the cost of attending and running events is escalating. David Lilley of WASD organisers Roucan discusses the challenges in this space, and why he's hopeful that events will return to form in future. We also discuss some of the biggest news, including Sony's potential acquisition of Kadokawa, and how well October's biggest games sold across Europe. As always, you can get more news, insight and analysis at www.gamesindustry.biz, and you can get all the biggest news delivered straight to your inbox by signing up to the GI Daily at www.gamesindustry.biz/newsletters. Learn more about your ad choices. Visit megaphone.fm/adchoices…

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How Nintendo's past will shore up Switch 2's future 42:57

for 22 weeks siden42:57

42:57

Welcome to the weekly GI Microcast giving you the latest in video games news. Join James Batchelor and Chris Dring as they give you their take on the biggest stories in video games. Never miss an episode and subscribe to the GI Microcast on all podcasting platforms and YouTube. Our main topic this week is Nintendo's long-awaited (but very much expected) confirmation that Switch 2 will be backwards compatible with both its predecessor's software library and its online service. We discuss the advantages and disadvantages of this crossover, as well as the importance of backwards compatibility when launching a new console in today's industry. And financials season continues, bringing with it a host of related stories and discussions. This week, we touch on Take-Two's decision to sell Private Division, Sony leadership's thoughts on why Concord failed, the independence of Amplitude Studios and more. As always, you can get more news, insight and analysis at www.gamesindustry.biz , and you can get all the biggest news delivered straight to your inbox by signing up to the GI Daily at www.gamesindustry.biz/newsletters . Learn more about your ad choices. Visit megaphone.fm/adchoices…

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Call of Duty flies, Concord falls 23:52

for 23 weeks siden23:52

23:52

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How video games conquered Hollywood 45:50

for 24 weeks siden45:50

45:50

Welcome to the weekly GI Microcast giving you the latest in video games news. Join James Batchelor and Chris Dring as they give you their take on the biggest stories in video games. Never miss an episode and subscribe to the GI Microcast on all podcasting platforms and YouTube. This time, we're joined at MCM x EGX by Big Fan Games' Amanda Kruse to talk about the evolving ways in which video games adapt IP from other forms of entertainment - and vice versa. We also discuss how having the right talent that has grown up with video games is driving the wave of great adaptations we've seen, and how video games have come from being merchandise released alongside new films. Elsewhere, we discuss the biggest news from the past week, including a key legal win for EA, a loss for Sony, and the potential for Call of Duty: Black Ops 6 to drive Game Pass subscriptions. As always, you can get more news, insight and analysis at www.gamesindustry.biz , and you can get all the biggest news delivered straight to your inbox by signing up to the GI Daily at www.gamesindustry.biz/newsletters . Learn more about your ad choices. Visit megaphone.fm/adchoices…

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Is AA dead? 41:43

for 25 weeks siden41:43

41:43

Welcome to the weekly GI Microcast giving you the latest in video games news. Join James Batchelor and Chris Dring as they give you their take on the biggest stories in video games. Never miss an episode and subscribe to the GI Microcast on all podcasting platforms and YouTube. This time, our main topic centres around comments by former Sony boss Shawn Layden, who declared that not only is the AA space dead but its loss is a threat to the entire games ecosystem. Chris and James unpack his statement and the nuances around it, as well as discussing the opportunities for lower-budget titles in a market seemingly dominated by AAA blockbusters. We also discuss the biggest news of the past week, including IO and Build A Rocket Boy's publishing partnership, new leadership at Xbox Game Studios, updates on the SAG-AFTRA strike and ongoing industry layoffs, and more. As always, you can get more news, insight and analysis at www.gamesindustry.biz , and you can get all the biggest news delivered straight to your inbox by signing up to the GI Daily at www.gamesindustry.biz/newsletters . Learn more about your ad choices. Visit megaphone.fm/adchoices…

1
Opening up Google Play offers publishers a three-year window to change mobile gaming 44:44

for 26 weeks siden44:44

44:44

Welcome to the weekly GI Microcast giving you the latest in video games news. Join James Batchelor and Chris Dring as they give you their take on the biggest stories in video games. Never miss an episode and subscribe to the GI Microcast on all podcasting platforms and YouTube. For our main discussions, we're joined by MobileGamer.biz's Neil Long to discuss the recent US court ruling that opens Google Play to rival app stores. We discuss the impact this might have on both Google and game developers, and why heavyweights like Epic Games, Xbox and other potential store operators need to make the most of the next three years in order to shift the dynamics of a mobile ecosystem dominated by two platform holders. In other headlines, we talk about the Roblox report that accused the company of inflating metrics for investors (among other things), and a slew of new studios emerging from stealth. Meanwhile, in this week's 'What Do The Numbers Mean?', Chris gives us deeper insight into the ongoing digitisation of video games - and why physical releases are still important. As always, you can get more news, insight and analysis at www.gamesindustry.biz , and you can get all the biggest news delivered straight to your inbox by signing up to the GI Daily at www.gamesindustry.biz/newsletters . Learn more about your ad choices. Visit megaphone.fm/adchoices…

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The perks and perils of licensed games, and games journalism's ongoing struggle 43:18

for 27 weeks siden43:18

43:18

Welcome to the weekly GI Microcast giving you the latest in video games news. Join James Batchelor and Chris Dring as they give you their take on the biggest stories in video games. Never miss an episode and subscribe to the GI Microcast on all podcasting platforms and YouTube. This week, we use Devolver's unveiling of Big Fan Games - a new publishing label dedicated to indies working on licensed and other established IP - as a jumping off point to discuss the market for video game adaptations. Ranging wildly in scope and quality, there have been examples over the years that licensed games don't always print money in the way publishers might hope - we discuss the many reasons behind this, and the potential for indies who get the chance to work on major IP. Other headlines we discuss is Epic Games' latest lawsuit against Google, the closure of Play Magazine, the death of HoloLens, and Palworld coming to mobile. Finally, in 'What Do The Numbers Mean?', Chris looks at the early performance of The Legend of Zelda: Echoes of Wisdom. As always, you can get more news, insight and analysis at www.gamesindustry.biz , and you can get all the biggest news delivered straight to your inbox by signing up to the GI Daily at www.gamesindustry.biz/newsletters . Learn more about your ad choices. Visit megaphone.fm/adchoices…

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Microcast: Will Assassin's Creed Shadows suffer from its delay? 38:05

for 28 weeks siden38:05

38:05

Welcome to the weekly GI Microcast giving you the latest in video games news. Join James Batchelor and Chris Dring as they give you their take on the biggest stories in video games. Never miss an episode and subscribe to the GI Microcast on all podcasting platforms and YouTube. This week, our main topic is Ubisoft not only delaying Assassin's Creed Shadows to February 2025, but also drop the season pass model and launch an internal review into its games strategy following softer than expected sales for Star Wars Outlaws. We discuss the implications of the delay, the toxic response to some of Ubisoft's titles from certain corners of the internet, and how Ubisoft might recover from the setbacks it has faced Elsewhere on this episode, we discuss recent headlines such as Sony's State of Play, Xbox's growth in Asia, Stellarblade's lawsuit against Stellar Blade and the most recent layoffs. Meanwhile in 'What Do The Numbers Mean?', Chris shares insights into how EA Sports FC is faring since Electronic Arts dropped the FIFA licence and the success this year's release has seen from its special edition (which grants early access to the game). As always, you can get more news, insight and analysis at www.gamesindustry.biz , and you can get all the biggest news delivered straight to your inbox by signing up to the GI Daily at www.gamesindustry.biz/newsletters . Learn more about your ad choices. Visit megaphone.fm/adchoices…

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Microcast: The Pokémon vs Palworld legal battle we did (and didn't) expect 39:01

for 29 weeks siden39:01

39:01

Welcome to the weekly GI Microcast giving you the latest in video games news. Join James Batchelor and Chris Dring as they give you their take on the biggest stories in video games. Never miss an episode and subscribe to the GI Microcast on all podcasting platforms and YouTube. This week, the big story is Nintendo and The Pokémon Company are taking legal action against Pocketpair developer Palworld. We dig into why this is not the lawsuit so many consumers expected after the game was originally announced, which patents may be at the centre of this dispute, and the potential motivations behind these two major companies calling on their lawyers. Elsewhere on this episode, we discuss recent headlines such as EA's investor day, Australia's new rules on in-game gambling imagery and loot boxes, and the return of Flappy Bird. And in What Do The Numbers Mean? we take a deeper look at how well Astro Bot has performed. As always, you can get more news, insight and analysis at www.gamesindustry.biz , and you can get all the biggest news delivered straight to your inbox by signing up to the GI Daily at www.gamesindustry.biz/newsletters . Learn more about your ad choices. Visit megaphone.fm/adchoices…

1
Microcast: The PS5 Pro and Ubisoft's woes 57:55

for 30 weeks siden57:55

57:55

Welcome to the weekly GI Microcast giving you the latest in video games news. Join James Batchelor and Chris Dring as they give you their take on the biggest stories in video games. Never miss an episode and subscribe to the GI Microcast on all podcasting platforms and YouTube. This week, we are joined by Ampere Analysis' Piers Harding-Rolls to discuss Sony's unveiling of the PS5 Pro, its potential value as a product, and its sales prospects with that divisive price tag. Elsewhere on this episode, we discuss Ubisoft's performance over the past few years and some of the biggest challenges the company faces, while in What Do The Numbers Mean? we look at the early performance for some key recent releases, including Astro Bot and Warhammer 40,000: Space Marine 2. As always, you can get more news, insight and analysis at www.gamesindustry.biz, and you can get all the biggest news delivered straight to your inbox by signing up to the GI Daily at www.gamesindustry.biz/newsletters. Learn more about your ad choices. Visit megaphone.fm/adchoices…

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