41: How to Sell Without Sounding Salesy

Rock Your Reinvention: Tips For High-Achieving Women Who Want to Successfully Exit Their Six-Figure Corporate Career

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In Her Ellement

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Navigating Career Pivots and Grit with Milo’s Avni Patel Thompson 26:18

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How do you know when it’s time to make your next big career move? With International Women’s Day around the corner, we are excited to feature Avni Patel Thompson, Founder and CEO of Milo. Avni is building technology that directly supports the often overlooked emotional and logistical labor that falls on parents—especially women. Milo is an AI assistant designed to help families manage that invisible load more efficiently. In this episode, Avni shares her journey from studying chemistry to holding leadership roles at global brands like Adidas and Starbucks, to launching her own ventures. She discusses how she approaches career transitions, the importance of unpleasant experiences, and why she’s focused on making everyday life easier for parents. [01:26] Avni's University Days and Early Career [04:36] Non-Linear Career Paths [05:16] Pursuing Steep Learning Curves [11:51] Entrepreneurship and Safety Nets [15:22] Lived Experiences and Milo [19:55] Avni’s In Her Ellement Moment [20:03] Reflections Links: Avni Patel Thompson on LinkedIn Suchi Srinivasan on LinkedIn Kamila Rakhimova on LinkedIn Ipsos report on the future of parenting About In Her Ellement: In Her Ellement highlights the women and allies leading the charge in digital, business, and technology innovation. Through engaging conversations, the podcast explores their journeys—celebrating successes and acknowledging the balance between work and family. Most importantly, it asks: when was the moment you realized you hadn’t just arrived—you were truly in your element? About The Hosts: Suchi Srinivasan is an expert in AI and digital transformation. Originally from India, her career includes roles at trailblazing organizations like Bell Labs and Microsoft. In 2011, she co-founded the Cleanweb Hackathon, a global initiative driving IT-powered climate solutions with over 10,000 members across 25+ countries. She also advises Women in Cloud, aiming to create $1B in economic opportunities for women entrepreneurs by 2030. Kamila Rakhimova is a fintech leader whose journey took her from Tajikistan to the U.S., where she built a career on her own terms. Leveraging her English proficiency and international relations expertise, she discovered the power of microfinance and moved to the U.S., eventually leading Amazon's Alexa Fund to support underrepresented founders. Subscribe to In Her Ellement on your podcast app of choice to hear meaningful conversations with women in digital, business, and technology.…

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Would you like to make more sales in your business? I mean, who wouldn't, right? Well, today we are going to be talking about how to sell without sounding salesy. This is one of the things that I hear from a lot of my clients who are new to entrepreneurship. They know they need to sell but all of the tactics they’ve seen and learned about feel spammy and disingenuous.

If you've been feeling resistance to selling your services, whether you're a seasoned entrepreneur or brand new at business ownership, guess what? You're not alone. This is so common and something that all of my clients experience in one form or another at some point during owning a business.

Key Takeaways:

Change Your Mindset from Selling to Serving:
- Reframe selling as serving. You're not forcing something on someone; you're offering a solution to their problem. This approach feels more authentic and less salesy.
- Think of it as recommending a product you love, like a great lip gloss or hair product, to a friend. You’re excited to share because you know it will benefit them. The same goes for your services!
Be Authentic to Your Style:
- Sales techniques should align with your values and integrity. You’ll naturally avoid spammy tactics because that’s not how you want to be sold to.
- Leverage your unique energy, whether it's more feminine (flexible and fluid) or masculine (focused and assertive), to create genuine connections. By coupling both styles you’ll have the greatest success with sales.
Focus on Outcomes:
- Sell the transformation, not the features. Clients are more interested in the results they’ll achieve rather than the specifics of your service.
- By focusing on how you help them achieve their dream outcome, you’ll more easily attract your ideal clients. Requiring you to do less “selling.”
Make Genuine Connections:
- Spend time daily nurturing and creating authentic connections, not just when you have something to sell. Learn why I recommend the power hour to all of my clients.
- Prioritize building trust and rapport to establish a foundation for future sales.

Next Steps:

If you're tired of struggling to grow your business or frustrated with your lack of income, I’ve got the proven strategies and systems to help you improve your productivity, boost your profits, and enjoy a balanced life with the freedom and flexibility that drew you to entrepreneurship in the first place.

Let's talk! I'd love to hop on a complimentary call and see how I can help you EDIT Your Business™. Most women are right on the cusp of a breakthrough and just need a few tweaks in mindset, systems, or schedules to make it happen. Book a time convenient for you using my Calendly link: www.calendly.com/karinfreelandaviles. I can’t wait to see you on a call and help your business flourish.

Send Karin a Text Message with your feedback on the show!

If you're looking for additional support through coaching, visit my website to learn more about working together and my signature program EDIT Your Life™: www.karinfreeland.com/life-coaching
Book a call now!
Not ready for coaching? Join my Facebook Group community here.

76 episoder

#Self-Improvement #Karin Freeland #Careers #Entrepreneur #Business #Podcasting Education