235: How To Get Your Messaging Just Right

Burnout To All Out Podcast

When you’re targeting more than one ideal client your messaging can take a hit.

In today’s coaching sesh, Melissa discusses the importance of building a strong personal brand before zeroing in on separate client bases. To avoid confusion, she recommends creating distinct content for each customer profile under one unified brand.

If you’re not sure how to talk to two different audiences listen in!

Topics discussed in this episode:

• ideal client
• scaling your business
• business services
• small businesses
• lead generation
• creating offers
• strategic content
• targeting your market
• HR
• content separation
• employee vs employer
• pain points
• parallel content
• LinkedIn™

Submit your questions to [e-mail] for an opportunity to get your hot seat with Melissa on the Burnout to All Out Podcast

BUSINESS RESOURCES:

▶ Save your spot for my FREE Lead Gen Masterclass: https://burnouttoallout.co/masterclass/

▶ FREE Daily Lead Gen Checklist: http://www.burnouttoallout.co/linkedin-checklist

▶ For more resources and information on Melissa’s current offerings: www.burnouttoallout.co

Connect with Melissa:

〉LinkedIn™: https://www.linkedin.com/in/melissa-henault/

〉Instagram: https://www.instagram.com/melissa_henault/

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What listeners have to say:

“Her energy is always refreshing. I love being able to apply her strategies to whatever my project is at the moment.”

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