90. An argument for NOT niching down!

Online Marketing Alchemist

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3M ago 22:27

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In this episode, Jess challenges the idea of niching down in business and argues for the importance of staying true to your vision. She shares her personal experience of being advised to stick to a specific niche and how it led her to self-abandonment. Jess emphasizes the need to trust your intuition and not blindly follow the advice of others, even if they are more successful. She encourages listeners to be specific about their clients and the results they help them achieve, but also to leave space for their own uniqueness and passions.

"Just because someone has the things in life that maybe you want doesn't mean that everything they tell you is something that is going to help you get to where they're at."

-Jess Angelini

Timestamps:

00:00 - The Pitfalls of Niching Down
09:17 - Balancing Specificity and Uniqueness
12:41 - Trusting Your Intuition and Following Your Vision

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