SOP Freedom: How to Grow Your Business Without Being Chained to It with Eli Lipshatz

Ecomm Breakthrough

Eli Lipshatz (AkA Lipi). Co-founder of Escala, and MultiplyMii. Today, Lipi will be discussing the most effective strategies for scaling an eCommerce business, focusing on optimizing personnel, streamlining processes, and leveraging technology to achieve growth.

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> Here’s a glimpse of what you would learn….

• Effective strategies for scaling e-commerce businesses
• Common mistakes brand owners make in their businesses
• Importance of delegating tasks and maximizing deep work
• Focusing on needle-moving activities to scale the business
• Systemizing processes within e-commerce businesses
• Tools and methods for system documentation
• Documenting high-level process maps, process maps, and standard operating procedures (SOPs)
• Meeting cadence within an organization
• Continuous learning and growth in business
• Influential books, productivity tools, and individuals in the e-commerce space

In this episode of the Ecomm Breakthrough podcast, host Josh Hadley interviews Eli Lipshatz (Lipi), co-founder of Escala and MultiplyMii. They discuss strategies for scaling e-commerce businesses, focusing on the need for effective delegation, prioritizing needle-moving activities, and creating efficient systems. Lippy highlights common mistakes, such as not delegating tasks and the importance of systemizing processes to focus on strategic growth. The use of tools like Miro and ClickUp for documentation is emphasized, along with the significance of meeting cadence for organizational alignment. Lipi also offers insights on managing remote teams and recommends resources for continuous learning in the e-commerce space.

Here are the 3 action items that Josh identified from this episode:

Action Item#1 The importance of delegation and freeing up time for impactful work.

Action Item#2 Identifying key levers for business growth.

Action Item#3 Creating a company wiki and SOP document to streamline operations.

Resources mentioned in this episode:

• Josh Hadley on LinkedIn
• eComm Breakthrough Consulting
• eComm Breakthrough Podcast
• Email Josh Hadley: [e-mail]
• Traction: Get a Grip on Your Business by Gino Wickman
• Deep Work by Cal Newport
• Miro
• ClickUp
• EOS (Entrepreneurial Operating System)
• Scribe (productivity tools)
• Tango (productivity tools)

Special Mention(s):

• Adam “Heist” Runquist on LinkedIn
• Kevin King on LinkedIn
• Michael E. Gerber on LinkedIn

Related Episode(s):

• “Cracking the Amazon Code: Learn From Adam Heist’s Brand Scaling Secrets” on the eComm Breakthrough Podcast
• “Kevin King’s Wicked-Smart Tips for Building an Audience of Raving Fans” on the eComm Breakthrough Podcast
• “Unlocking Entrepreneurial Greatness | Insider Secrets With E-myth Author Michael Gerber” on the eComm Breakthrough Podcast

Sponsor for this episode...

This episode is brought to you by eComm Breakthrough Consulting where I help seven-figure e-commerce owners grow to eight figures.

I started my business in 2015 and grew it to an eight-figure brand in seven years.

I made mistakes along the way that made the path to eight figures longer. At times I doubted whether our business could even survive and become a real brand. I wish I would have had a guide to help me grow faster and avoid the stumbling blocks.

If you’ve hit a plateau and want to know the next steps to take your business to the next level, then email me at [e-mail] and in your subject line say “strategy audit” for the chance to win a $10,000 comprehensive business strategy audit at no cost!

Transcript Area

Josh Hadley (00:00:00) - Welcome to the Ecomm Breakthrough Podcast. I'm your host, Josh Hadley, where I interview the top business leaders in e-commerce. Past guests include Kevin King, Michael Gerber, author of The E-myth, and Matt Clark from ASM. Today, I have the pleasure of speaking with Eli Lipshatz, aka Lipi. He is the co-founder of Escala and MultiplyMii. And today, Lipi is going to be discussing the most effective strategies and intricate details for scaling e-commerce businesses, how to document your SOPs, and how to actually create something that is sustainable and scalable in order to grow. This episode is brought to you by Ecomm Breakthrough Consulting, where I help seven figure companies grow to eight figures and beyond. Listen, Lipi, I started my business back in 2015 and I grew it to an eight-figure brand in seven years, but I made a lot of mistakes along the way. That made the path of getting to eight figures take a lot longer than it needed to. I made a lot of bad hiring decisions. I had to take money from my own personal bank account in order to go fund payroll because of cash flow constraints.

Josh Hadley (00:00:50) - There...