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Advertising on social media with Vasia Apostolaki
Manage episode 435183869 series 3531075
Innhold levert av Tom Bowden-Green and Hanne Knight, Tom Bowden-Green, and Hanne Knight. Alt podcastinnhold, inkludert episoder, grafikk og podcastbeskrivelser, lastes opp og leveres direkte av Tom Bowden-Green and Hanne Knight, Tom Bowden-Green, and Hanne Knight eller deres podcastplattformpartner. Hvis du tror at noen bruker det opphavsrettsbeskyttede verket ditt uten din tillatelse, kan du følge prosessen skissert her https://no.player.fm/legal.
This is a great discussion with Vasia Apostolaki, an expert in social media advertising. Vasia is an account director at dentsu international in London, with particular experience working with luxury brands.
We discuss why social media advertising is so effective, ethical issues, and areas for future development.
As usual we also discuss some interesting academic research in this area.
You can connect with Vasia on LinkedIn: https://www.linkedin.com/in/apostolaki/
Please also share and subscribe to the podcast, and let us know your feedback at tom.bowden-green@uwe.ac.uk and hanne.knight@plymouth.ac.uk
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