684: What's The Current State Of Buyer Trust In The Purchasing Process? The Business Storytelling Show podcast

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Business Marketing Christoph Trappe

Innhold levert av Trappe Digital LLC. Alt podcastinnhold, inkludert episoder, grafikk og podcastbeskrivelser, lastes opp og leveres direkte av Trappe Digital LLC eller deres podcastplattformpartner. Hvis du tror at noen bruker det opphavsrettsbeskyttede verket ditt uten din tillatelse, kan du følge prosessen skissert her https://no.player.fm/legal.

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684: What's the current state of buyer trust in the purchasing process?

2M ago 24:05

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Innhold levert av Trappe Digital LLC. Alt podcastinnhold, inkludert episoder, grafikk og podcastbeskrivelser, lastes opp og leveres direkte av Trappe Digital LLC eller deres podcastplattformpartner. Hvis du tror at noen bruker det opphavsrettsbeskyttede verket ditt uten din tillatelse, kan du følge prosessen skissert her https://no.player.fm/legal.

When buyer trust is lacking, companies can lose money. Who wants to buy from a less than trustworthy company? It's a spectrum, I suppose.

TrustRadius discussed the topic in its Buyer Research Report, and Allyson Havener, SVP of Marketing and Community, joins me on Episode 684 of "The Business Storytelling Show" to discuss it.

Join us and download the full report: https://solutions.trustradius.com/vendor-blog/2024-b2b-buying-disconnect-the-year-of-the-brand-crisis/

Let's find out the current state of buyer trust and how to improve it.

… continue reading

763 episoder

#Business #Marketing #Christoph Trappe

Artwork

684: What's the current state of buyer trust in the purchasing process?

The Business Storytelling Show

17 subscribers

published 2M ago

Del

MP3•Episoder hjem

Innhold levert av Trappe Digital LLC. Alt podcastinnhold, inkludert episoder, grafikk og podcastbeskrivelser, lastes opp og leveres direkte av Trappe Digital LLC eller deres podcastplattformpartner. Hvis du tror at noen bruker det opphavsrettsbeskyttede verket ditt uten din tillatelse, kan du følge prosessen skissert her https://no.player.fm/legal.

When buyer trust is lacking, companies can lose money. Who wants to buy from a less than trustworthy company? It's a spectrum, I suppose.

TrustRadius discussed the topic in its Buyer Research Report, and Allyson Havener, SVP of Marketing and Community, joins me on Episode 684 of "The Business Storytelling Show" to discuss it.

Join us and download the full report: https://solutions.trustradius.com/vendor-blog/2024-b2b-buying-disconnect-the-year-of-the-brand-crisis/

Let's find out the current state of buyer trust and how to improve it.

… continue reading

763 episoder

#Business #Marketing #Christoph Trappe

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