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Innhold levert av Alex Turkovic. Alt podcastinnhold, inkludert episoder, grafikk og podcastbeskrivelser, lastes opp og leveres direkte av Alex Turkovic eller deres podcastplattformpartner. Hvis du tror at noen bruker det opphavsrettsbeskyttede verket ditt uten din tillatelse, kan du følge prosessen skissert her https://no.player.fm/legal.
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Enhancing CX with Targeted Campaigns...and LinkedIn Ads! with Kat Breeggemann of Automox | Episode 076

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Manage episode 447425829 series 3479744
Innhold levert av Alex Turkovic. Alt podcastinnhold, inkludert episoder, grafikk og podcastbeskrivelser, lastes opp og leveres direkte av Alex Turkovic eller deres podcastplattformpartner. Hvis du tror at noen bruker det opphavsrettsbeskyttede verket ditt uten din tillatelse, kan du følge prosessen skissert her https://no.player.fm/legal.

Kat Breeggemann, Digital Customer Experience Program Manager at Automox, joins the podcast to discuss the role of data in driving digital customer success and enhancing product adoption. She shares her journey into customer success, the importance of tailoring digital programs to customer needs, and explores strategies to prevent downgrades using targeted campaigns and persona insights. We also spend some time talking about how LinkedIn campaigns can play a role in your digital motions!

Chapters:

  • 00:00 - Intro
  • 02:42 - Kat’s role at Automox
  • 04:17 - Kat’s unexpected journey into CS
  • 06:00 - The student newspaper era
  • 11:14 - Understanding digital program management
  • 13:08 - The power of data in digital CS
  • 19:40 - Campaigns for specific product adoption
  • 23:00 - Avoiding the risk of downgrade
  • 26:56 - Overcoming challenges with data
  • 30:17 - Why showing your work matters
  • 35:52 - Using LinkedIn ads in digital CS
  • 43:34 - Leveraging external data and persona insights

Enjoy! I know I sure did…

Kat's Linkedin: https://www.linkedin.com/in/kat-breeggemann/

Support the show

+++++++++++++++++
Like/Subscribe/Review:
If you are getting value from the show, please follow/subscribe so that you don't miss an episode and consider leaving us a review.
Website:
For more information about the show or to get in touch, visit DigitalCustomerSuccess.com.
Buy Alex a Cup of Coffee:
This show runs exclusively on caffeine - and lots of it. If you like what we're, consider supporting our habit by buying us a cup of coffee: https://bmc.link/dcsp
Thank you for all of your support!
The Digital Customer Success Podcast is hosted by Alex Turkovic
🎬 This content was edited by Lifetime Value Media.
Learn more at: https://www.lifetimevaluemedia.com

  continue reading

Kapitler

1. Enhancing CX with Targeted Campaigns...and LinkedIn Ads! with Kat Breeggemann of Automox | Episode 076 (00:00:00)

2. Customer Experience Podcast With Kat Brigham (00:00:03)

3. Digital Program Management in Customer Experience (00:06:03)

4. Improving Customer Experience Through Digital (00:15:34)

5. Effective Communication Strategies in the Workplace (00:26:26)

6. Targeted Post-Sale Customer Engagement Strategy (00:36:20)

7. Engaging in Digital Customer Success (00:45:22)

92 episoder

Artwork
iconDel
 
Manage episode 447425829 series 3479744
Innhold levert av Alex Turkovic. Alt podcastinnhold, inkludert episoder, grafikk og podcastbeskrivelser, lastes opp og leveres direkte av Alex Turkovic eller deres podcastplattformpartner. Hvis du tror at noen bruker det opphavsrettsbeskyttede verket ditt uten din tillatelse, kan du følge prosessen skissert her https://no.player.fm/legal.

Kat Breeggemann, Digital Customer Experience Program Manager at Automox, joins the podcast to discuss the role of data in driving digital customer success and enhancing product adoption. She shares her journey into customer success, the importance of tailoring digital programs to customer needs, and explores strategies to prevent downgrades using targeted campaigns and persona insights. We also spend some time talking about how LinkedIn campaigns can play a role in your digital motions!

Chapters:

  • 00:00 - Intro
  • 02:42 - Kat’s role at Automox
  • 04:17 - Kat’s unexpected journey into CS
  • 06:00 - The student newspaper era
  • 11:14 - Understanding digital program management
  • 13:08 - The power of data in digital CS
  • 19:40 - Campaigns for specific product adoption
  • 23:00 - Avoiding the risk of downgrade
  • 26:56 - Overcoming challenges with data
  • 30:17 - Why showing your work matters
  • 35:52 - Using LinkedIn ads in digital CS
  • 43:34 - Leveraging external data and persona insights

Enjoy! I know I sure did…

Kat's Linkedin: https://www.linkedin.com/in/kat-breeggemann/

Support the show

+++++++++++++++++
Like/Subscribe/Review:
If you are getting value from the show, please follow/subscribe so that you don't miss an episode and consider leaving us a review.
Website:
For more information about the show or to get in touch, visit DigitalCustomerSuccess.com.
Buy Alex a Cup of Coffee:
This show runs exclusively on caffeine - and lots of it. If you like what we're, consider supporting our habit by buying us a cup of coffee: https://bmc.link/dcsp
Thank you for all of your support!
The Digital Customer Success Podcast is hosted by Alex Turkovic
🎬 This content was edited by Lifetime Value Media.
Learn more at: https://www.lifetimevaluemedia.com

  continue reading

Kapitler

1. Enhancing CX with Targeted Campaigns...and LinkedIn Ads! with Kat Breeggemann of Automox | Episode 076 (00:00:00)

2. Customer Experience Podcast With Kat Brigham (00:00:03)

3. Digital Program Management in Customer Experience (00:06:03)

4. Improving Customer Experience Through Digital (00:15:34)

5. Effective Communication Strategies in the Workplace (00:26:26)

6. Targeted Post-Sale Customer Engagement Strategy (00:36:20)

7. Engaging in Digital Customer Success (00:45:22)

92 episoder

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