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Five Elements of Product-Led Branding
Manage episode 447825781 series 3612128
Innhold levert av Rei Inamoto/Ana Andjelic. Alt podcastinnhold, inkludert episoder, grafikk og podcastbeskrivelser, lastes opp og leveres direkte av Rei Inamoto/Ana Andjelic eller deres podcastplattformpartner. Hvis du tror at noen bruker det opphavsrettsbeskyttede verket ditt uten din tillatelse, kan du følge prosessen skissert her https://no.player.fm/legal.
Ana and Rei discuss product-led branding, where products themselves—like Nike’s Moon Shoe and Levi’s 501 jeans—build brand identity through unique features and cultural appeal.
Five key elements of product-led branding are Value, Wear, Aesthetics, Narrative, and Fandom.
Ana and Rei also share their respective Hit Lists, a topic or item in culture that's occupying them at the moment.
Follow Ana here:
Newsletter "The Sociology of Business"
New book "Hitmakers: How Brands Influence Culture"
Follow Rei here:
Rei's LinkedIn
Newsletter "The Intersection"
Rei's global innovation firm I&CO
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