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Episode 52: Behind the Scenes Black Friday Email Strategy
Manage episode 451865911 series 3601278
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In this episode of the Email Sound Booth, Liz Wilcox shares her extensive email marketing strategy for Black Friday, including a five-day plan featuring up to 17 emails. She discusses segmenting her audience into non-customers and customers she aims to upgrade, and using fun, engaging content to maximize engagement. Liz provides tactical advice on optimal email send times and leveraging testimonials to address common objections. She also reveals her personal approach to managing the stress of big launches by planning personal distractions, like a camping trip.
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