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Rakuten’s Business Model – Size, Scope & Mission
Manage episode 454146855 series 2137506
Founder and Fractional CMO of Craft Marketing Architects, Su Li Rivera, SVP of Marketing at Rakuten Rewards, discusses Rakuten's business model, size, scope, and mission. Rakuten, since its founding in 1997, has been instrumental in shaping the online shopping experience, offering Cash Back, deals, and shopping rewards to its 17 million U.S. members who have earned over $4.6 billion in Cash Back. Su Li Rivera delves into how understanding your brand differentiators is crucial for success in marketing. Show Notes
Connect With:
- Su Li Rivera: Website // LinkedIn
- The MarTech Podcast: Email // LinkedIn // Twitter
- Benjamin Shapiro: Website // LinkedIn // Twitter
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
2209 episoder
Rakuten’s Business Model – Size, Scope & Mission
MarTech Podcast ™ // Marketing + Technology = Business Growth
Manage episode 454146855 series 2137506
Founder and Fractional CMO of Craft Marketing Architects, Su Li Rivera, SVP of Marketing at Rakuten Rewards, discusses Rakuten's business model, size, scope, and mission. Rakuten, since its founding in 1997, has been instrumental in shaping the online shopping experience, offering Cash Back, deals, and shopping rewards to its 17 million U.S. members who have earned over $4.6 billion in Cash Back. Su Li Rivera delves into how understanding your brand differentiators is crucial for success in marketing. Show Notes
Connect With:
- Su Li Rivera: Website // LinkedIn
- The MarTech Podcast: Email // LinkedIn // Twitter
- Benjamin Shapiro: Website // LinkedIn // Twitter
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
2209 episoder
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1 Are Subscription Models The Best Pricing Strategy For DTC Brands? 6:36

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1 Should Growing Retail Brands Double Down On Their In-Store Retail Outlets Or Diversify To DTC? 6:16


1 Toss Up: AI-driven Analytics or Traditional Market Research? 6:09

1 Double Down Or Diversify: Content Marketing Vs Channel Expansion? 4:06
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