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Ep 104: Why SEO is So Important in Podcasting | How to Implement Your Own SEO Strategy
Manage episode 458326431 series 3581600
SEO is crucial for boosting your podcast's visibility, and in this episode we will look at how effective keyword strategies can lead to increased both your podcast's downloads and your audience engagement. I'll share my surprising experience of gaining nearly 2,000 downloads during a hiatus from new content, attributing this success to a strong focus on podcasting SEO. We will discuss the importance of crafting clear, keyword-rich episode titles and show notes that resonate with what listeners are actively searching for. By identifying evergreen content topics and utilising tools like Google and YouTube for keyword research, podcasters can enhance their discoverability.
This episode will give you clear, actionable tips for helping you to rank your podcast on Google, YouTube, and other search engines. We'll discuss how to figure out the keywords that your audience are using to search for your content, how to make your podcast episodes searchable, and how you can optimise your podcast assets to get your podcast found on search engines such as YouTube and Google, and podcast directories such as Apple Podcasts and Spotify.
Free SEO Masterclass >> https://veritysangan.com/stupid-simple-seo-masterclass
Sign up for Stupid Simple SEO >> https://veritysangan.com/ssseo
Episodes mentioned:
- Ep 93: How to Create and Launch a Podcast - Full Tutorial - https://lazygirlpod.captivate.fm/episode/how-to-create-a-podcast-full-tutorial/
Takeaways:
- SEO is crucial for podcast visibility; prioritize keyword-rich titles and show notes.
- Create evergreen content that remains relevant regardless of when it's published.
- Use platforms like Google and YouTube for effective keyword research and audience insights.
- Don't underestimate the power of SEO; it can attract listeners even without promotion.
- Focus on clarity in your episode titles to ensure they resonate with potential listeners.
- Remember to engage with your audience's search queries to improve discoverability.
Timestamps:
00:00 Intro
02:48 Understanding Podcasting SEO
05:11 Creating Engaging Podcast Content
07:59 Implementing SEO Strategies for Podcasts
09:35 Exploring Evergreen Content for SEO
12:16 The Importance of SEO in Podcasting
Links referenced in this episode:
- Get a free 30-day trial of Captivate.FM - https://veritysangan.com/captivate
- Answer the Public - answerthepublic.com
109 episoder
Ep 104: Why SEO is So Important in Podcasting | How to Implement Your Own SEO Strategy
The Lazy Girl's Guide to Podcasting: Podcasting Tips for How to Start and Run a Podcast
Manage episode 458326431 series 3581600
SEO is crucial for boosting your podcast's visibility, and in this episode we will look at how effective keyword strategies can lead to increased both your podcast's downloads and your audience engagement. I'll share my surprising experience of gaining nearly 2,000 downloads during a hiatus from new content, attributing this success to a strong focus on podcasting SEO. We will discuss the importance of crafting clear, keyword-rich episode titles and show notes that resonate with what listeners are actively searching for. By identifying evergreen content topics and utilising tools like Google and YouTube for keyword research, podcasters can enhance their discoverability.
This episode will give you clear, actionable tips for helping you to rank your podcast on Google, YouTube, and other search engines. We'll discuss how to figure out the keywords that your audience are using to search for your content, how to make your podcast episodes searchable, and how you can optimise your podcast assets to get your podcast found on search engines such as YouTube and Google, and podcast directories such as Apple Podcasts and Spotify.
Free SEO Masterclass >> https://veritysangan.com/stupid-simple-seo-masterclass
Sign up for Stupid Simple SEO >> https://veritysangan.com/ssseo
Episodes mentioned:
- Ep 93: How to Create and Launch a Podcast - Full Tutorial - https://lazygirlpod.captivate.fm/episode/how-to-create-a-podcast-full-tutorial/
Takeaways:
- SEO is crucial for podcast visibility; prioritize keyword-rich titles and show notes.
- Create evergreen content that remains relevant regardless of when it's published.
- Use platforms like Google and YouTube for effective keyword research and audience insights.
- Don't underestimate the power of SEO; it can attract listeners even without promotion.
- Focus on clarity in your episode titles to ensure they resonate with potential listeners.
- Remember to engage with your audience's search queries to improve discoverability.
Timestamps:
00:00 Intro
02:48 Understanding Podcasting SEO
05:11 Creating Engaging Podcast Content
07:59 Implementing SEO Strategies for Podcasts
09:35 Exploring Evergreen Content for SEO
12:16 The Importance of SEO in Podcasting
Links referenced in this episode:
- Get a free 30-day trial of Captivate.FM - https://veritysangan.com/captivate
- Answer the Public - answerthepublic.com
109 episoder
Alle episoder
×1 Ep 108: How Can Fearne Cotton Get Away with This?? - Why SEO-Rich Titles Matter More for Indie Podcasters 11:14
1 Ep 107: 5 Ways to Boost Your Podcast's Google Ranking 12:07
1 Ep 106: 11 Things I'm Not Spending Money on in 2025 for the Podcast and 4 That I Am 20:01
1 Ep 105: Using AI to Speed Up Your Podcast Production | Captivate Spark Full Tutorial (Captivate.FM Feature) 13:51
1 Ep 104: Why SEO is So Important in Podcasting | How to Implement Your Own SEO Strategy 13:13
1 Ep 103: How I Dropped My Podcasting Costs By 65% - How to Run Your Podcast for Less 12:29
1 Ep 102: 10 Things I've learned in Over 100 Episodes of Podcasting 13:43
1 Ep 101: Why Podcast Stats are Complete BS 14:16
1 Ep 100: Why It's Okay to Take a Break from Podcasting 7:47
1 Ep 98: Should I Quit My Podcast? - from The Vault 16:31
1 Ep 99: Should You Pay Your Podcast Guests? - from The Vault 9:17
1 Ep 97: Why Have My Podcast Downloads Dropped? How to Podcast in the Summer Months 10:00
1 Ep 96: Do You HAVE to Wear Headphones When Recording Your Podcast Episodes? with Ash from Shure 6:12
1 Ep 95: Does Individual Episode Artwork Affect Your Podcast Downloads? 8:56
1 Ep 94: Taking Your Podcast from Audio-Only to a Video Podcast - with Kendall from Riverside.fm 12:20
1 Ep 93: How to Create and Launch a Podcast - Full Tutorial 18:58
1 Ep 92: What You Need to Know About Podcasting 2.0 - with Mark Asquith from Captivate.fm 39:29
1 Ep 91: How to Rank Your Podcast in Apple Podcast Search Results 10:17
1 Ep 90: Top 10 Free Podcasting Tools for Podcasters 12:51
1 Ep 89: How Well Do You Know the Podcasting World? - It's Quiz Time!! 5:41
1 Ep 88: How to Get Multiple Episodes from 1 Podcast Interview 9:54
1 Ep 87: Maximising Your Podcast Show Experience: Your Survival Guide to The London Podcast Show 2024 8:52
1 Ep 86: What a TikTok Ban Could Mean for Podcasters 6:11
1 Ep 85: Are You Killing Your Podcast's Growth? 9:57
1 Ep 84: Crafting the Perfect Podcast Guest Pitch - with Sarah Hopkinson 22:35
1 Ep 83: How to Run a Podcast and an Email List Without Going Insane - with Sarah Hopkinson 21:21
1 Ep 82: Should You Interview Your Competitors on Your Podcast? 8:39
1 Ep 81: How Much Time Does it Take to Run a Podcast? 12:00
1 Ep 80: How Much Does it Cost to Start and Run a Podcast? - Breaking Down My Podcasting Costs 14:07
1 Ep 79: How Experimenting with Your Podcast Can Lead to Unprecedented Growth and Success 10:02
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