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1 638: What's the ROI on those Big Game Ads? Featuring Nataly Kelly, CMO at Zappi 28:17
Data Hygiene for Great Customer Experiences with Irwin Hipsman of Repetitos | Episode 086
Manage episode 459786864 series 3479744
To participate in Irwin's research project, go to https://repetitos.com/research. The first 20 respondents will get a free one-hour session with Irwin!
Irwin Hipsman, Founder at Repetitos, chats with Alex about the importance of data hygiene and how tracking customer movement impacts digital customer success initiatives. The two discuss the challenges of maintaining accurate account health scores, managing segmentation errors, and fostering alignment across teams to optimize customer experiences in an evolving digital landscape.
Chapters:
- 00:00 - Intro
- 04:11 - Digital CS maturity and predictive insights
- 05:11 - Account vs. individual health scores
- 06:12 - The basics of customer database health
- 08:03 - Challenges in tracking customer movement
- 09:26 - Irwin’s path from radio to digital
- 12:54 - Misaligned languages among teams
- 15:57 - What digital CS should strive for
- 21:47 - Prioritizing data cleanup
- 28:16 - Tracking champions who leave
- 32:12 - Keeping data hygiene ongoing
- 36:11 - Segmentation errors and blunders
Enjoy! I know I sure did…
Irwin's Linkedin: https://www.linkedin.com/in/irwinhipsman/
Repetitos: https://repetitos.com/
Thank you to our sponsor, QueryPal!
QueryPal is an incredible platform for support leaders who want to optimize their operations!
Thank you to our sponsor, Vitally!
Vitally is a wonderfully feature-rich, fast-to-implement CSP that we are proud to have as a sponosr!
+++++++++++++++++
Like/Subscribe/Review:
If you are getting value from the show, please follow/subscribe so that you don't miss an episode and consider leaving us a review.
Website:
For more information about the show or to get in touch, visit DigitalCustomerSuccess.com.
Buy Alex a Cup of Coffee:
This show runs exclusively on caffeine - and lots of it. If you like what we're, consider supporting our habit by buying us a cup of coffee: https://bmc.link/dcsp
Thank you for all of your support!
The Digital Customer Success Podcast is hosted by Alex Turkovic
🎬 This content was edited by Lifetime Value Media.
Learn more at: https://www.lifetimevaluemedia.com
Kapitler
1. Data Hygiene for Great Customer Experiences with Irwin Hipsman of Repetitos | Episode 086 (00:00:00)
2. Data Hygiene and Customer Experience (00:00:33)
3. Digital Customer Success Evolution (00:10:31)
4. Improving Customer Data Hygiene and Efficiency (00:18:35)
5. Customer Data Maintenance Best Practices (00:28:14)
6. Database Hygiene and Data Insights (00:35:07)
92 episoder
Data Hygiene for Great Customer Experiences with Irwin Hipsman of Repetitos | Episode 086
The Digital CX Podcast: Driving digital customer success and outcomes in the age of A.I.
Manage episode 459786864 series 3479744
To participate in Irwin's research project, go to https://repetitos.com/research. The first 20 respondents will get a free one-hour session with Irwin!
Irwin Hipsman, Founder at Repetitos, chats with Alex about the importance of data hygiene and how tracking customer movement impacts digital customer success initiatives. The two discuss the challenges of maintaining accurate account health scores, managing segmentation errors, and fostering alignment across teams to optimize customer experiences in an evolving digital landscape.
Chapters:
- 00:00 - Intro
- 04:11 - Digital CS maturity and predictive insights
- 05:11 - Account vs. individual health scores
- 06:12 - The basics of customer database health
- 08:03 - Challenges in tracking customer movement
- 09:26 - Irwin’s path from radio to digital
- 12:54 - Misaligned languages among teams
- 15:57 - What digital CS should strive for
- 21:47 - Prioritizing data cleanup
- 28:16 - Tracking champions who leave
- 32:12 - Keeping data hygiene ongoing
- 36:11 - Segmentation errors and blunders
Enjoy! I know I sure did…
Irwin's Linkedin: https://www.linkedin.com/in/irwinhipsman/
Repetitos: https://repetitos.com/
Thank you to our sponsor, QueryPal!
QueryPal is an incredible platform for support leaders who want to optimize their operations!
Thank you to our sponsor, Vitally!
Vitally is a wonderfully feature-rich, fast-to-implement CSP that we are proud to have as a sponosr!
+++++++++++++++++
Like/Subscribe/Review:
If you are getting value from the show, please follow/subscribe so that you don't miss an episode and consider leaving us a review.
Website:
For more information about the show or to get in touch, visit DigitalCustomerSuccess.com.
Buy Alex a Cup of Coffee:
This show runs exclusively on caffeine - and lots of it. If you like what we're, consider supporting our habit by buying us a cup of coffee: https://bmc.link/dcsp
Thank you for all of your support!
The Digital Customer Success Podcast is hosted by Alex Turkovic
🎬 This content was edited by Lifetime Value Media.
Learn more at: https://www.lifetimevaluemedia.com
Kapitler
1. Data Hygiene for Great Customer Experiences with Irwin Hipsman of Repetitos | Episode 086 (00:00:00)
2. Data Hygiene and Customer Experience (00:00:33)
3. Digital Customer Success Evolution (00:10:31)
4. Improving Customer Data Hygiene and Efficiency (00:18:35)
5. Customer Data Maintenance Best Practices (00:28:14)
6. Database Hygiene and Data Insights (00:35:07)
92 episoder
すべてのエピソード
×![Artwork](/static/images/128pixel.png)
1 Handwritten Notes as a CX Strategy to Surprise & Delight with David Wachs of Handwrytten | Episode 091 35:46
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1 Transforming Customer Experience with AI-Driven Chatbots and Productivity Tools | Episode 090 29:18
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1 Digital CS and the Job Market with the Return of Dillon Young of Lifetime Value Media | Episode 088 49:39
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1 From B2C to B2B: Simplicity is Key in Digital CS with Ed Powers | Episode 087 49:55
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1 Data Hygiene for Great Customer Experiences with Irwin Hipsman of Repetitos | Episode 086 49:55
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1 End Of Year Recap as Told by Google’s NotebookLM | Episode 085 11:29
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1 Using Google's NotebookLM to Produce a Podcast and Summarize Docs | Episode 084 27:19
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1 Airtable’s Journey to Scalable Customer Success with Alison Barrett | Episode 083 59:37
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1 Pro Tips for Building a Better Digital CS Program with Marley Wagner | Episode 082 54:04
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1 Building Automations That Enhance Customer Experience with Samantha David of Monday.com | Ep. 081 50:10
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1 Where to Find Automation Opportunities to Improve Customer AND Employee Experience | Episode 080 34:45
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1 Digital Duct Tape: Leveraging AI to Solve CX Challenges with Scott Wilder | Episode 079 39:01
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1 Lessons in CX Leadership and Strategy with CX "Superwoman" Nat Onions of Customer.io | Episode 078 55:19
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1 Scaling Customer Education for Digital CS with Adam Avramescu of Personio & the CELab Podcast | Episode 077 46:28
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