Marketing To Existing Clients Managing, Strategy, Business: David Maister Live Videocast podcast

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Business Careers Higher Education Marketing David Maister Video Podcasting Education

Innhold levert av David Maister. Alt podcastinnhold, inkludert episoder, grafikk og podcastbeskrivelser, lastes opp og leveres direkte av David Maister eller deres podcastplattformpartner. Hvis du tror at noen bruker det opphavsrettsbeskyttede verket ditt uten din tillatelse, kan du følge prosessen skissert her https://no.player.fm/legal.

Managing, Strategy, Business: David Maister Live videocast « »
Marketing To Existing Clients

17+ y ago 18:33

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MP4•Episoder hjem

Innhold levert av David Maister. Alt podcastinnhold, inkludert episoder, grafikk og podcastbeskrivelser, lastes opp og leveres direkte av David Maister eller deres podcastplattformpartner. Hvis du tror at noen bruker det opphavsrettsbeskyttede verket ditt uten din tillatelse, kan du følge prosessen skissert her https://no.player.fm/legal.

One of the biggest ways that professionals and professional firms can improve their marketing effectiveness is to think through and make sure that they are actually putting their marketing efforts in places which yield the highest return.
This is actually not commonly the case. Most firms say that they believe that marketing to existing clients is the best source of new revenue. But when you add up all of the non-billable hours that are spent on marketing you often get surprised that a very high majority of it is diverted to chasing new clients.
In this clip, we examine all of the places that marketing efforts can go. We make some very clear recommendations about where the priorities are.

… continue reading

25 episoder

#Business #Careers #Higher Education #Marketing #David Maister #Video #Podcasting Education

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Marketing To Existing Clients

Managing, Strategy, Business: David Maister Live videocast

13 subscribers

published 17+ y ago

Del

MP4•Episoder hjem

Innhold levert av David Maister. Alt podcastinnhold, inkludert episoder, grafikk og podcastbeskrivelser, lastes opp og leveres direkte av David Maister eller deres podcastplattformpartner. Hvis du tror at noen bruker det opphavsrettsbeskyttede verket ditt uten din tillatelse, kan du følge prosessen skissert her https://no.player.fm/legal.

One of the biggest ways that professionals and professional firms can improve their marketing effectiveness is to think through and make sure that they are actually putting their marketing efforts in places which yield the highest return.
This is actually not commonly the case. Most firms say that they believe that marketing to existing clients is the best source of new revenue. But when you add up all of the non-billable hours that are spent on marketing you often get surprised that a very high majority of it is diverted to chasing new clients.
In this clip, we examine all of the places that marketing efforts can go. We make some very clear recommendations about where the priorities are.

… continue reading

25 episoder

#Business #Careers #Higher Education #Marketing #David Maister #Video #Podcasting Education

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