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Innhold levert av Enrollment Resources. Alt podcastinnhold, inkludert episoder, grafikk og podcastbeskrivelser, lastes opp og leveres direkte av Enrollment Resources eller deres podcastplattformpartner. Hvis du tror at noen bruker det opphavsrettsbeskyttede verket ditt uten din tillatelse, kan du følge prosessen skissert her https://no.player.fm/legal.
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All About Change
1 Vicki Sokolik - Fighting for Unhoused Youth 31:05
31:05
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31:05Vicki Sokolik refuses to be an Ostrich. Her son brought to her attention the crisis of unhoused youth — youth unhoused, not living with a parent/guardian, and not in foster care — in America, and she has been fighting to support this vulnerable population every since. Most active in Tampa Bay, Florida, Vicki is the founder and CEO of the nonprofit Starting Right, Now, which removes barriers for unaccompanied homeless youth to cultivate long-term well-being and self-sufficiency. She is also the author of the new book, “If You See Them: Young, Unhoused, and Alone in America.” Vicki Sokolik joined host Jay Ruderman to discuss the many ways unhoused youth fall through the cracks in our society, how her organization helps them, and also how to build trust with people who could use your help. Episode Chapters (00:00) Intro (01:10) Vicki’s origin story (02:40) What is “unhoused youth?” (06:40) What should a person do if they worry they see an unhoused youth? (08:19) How have conversations around unhoused youth changed in Vicki’s 20 years working with them? (11:02) How do people get the word out and help unhoused youth? (14:55) Vicki’s new book (16:48) How Vicki builds trust (20:10) What do students receive at Starting Right, Now? (22:58) How does Vicki balance advocacy and direct support? (27:53) Starting Right, Now alumni (29:10) Goodbye For video episodes, watch on www.youtube.com/@therudermanfamilyfoundation Stay in touch: X: @JayRuderman | @RudermanFdn LinkedIn: Jay Ruderman | Ruderman Family Foundation Instagram: All About Change Podcast | Ruderman Family Foundation To learn more about the podcast, visit https://allaboutchangepodcast.com/…
Podcast #16: Adwords Extreme Make-Over - Live Case Study on Optimizing Adwords
Manage episode 156830740 series 1201890
Innhold levert av Enrollment Resources. Alt podcastinnhold, inkludert episoder, grafikk og podcastbeskrivelser, lastes opp og leveres direkte av Enrollment Resources eller deres podcastplattformpartner. Hvis du tror at noen bruker det opphavsrettsbeskyttede verket ditt uten din tillatelse, kan du følge prosessen skissert her https://no.player.fm/legal.
Enrolment Resources Senior Adwords Analyst, Tammy Miles, joins the guys in a live case study optimizing a real Adwords campaign. Learn Google Adwords best practices and common pitfalls from the trenches.
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continue reading
57 episoder
Manage episode 156830740 series 1201890
Innhold levert av Enrollment Resources. Alt podcastinnhold, inkludert episoder, grafikk og podcastbeskrivelser, lastes opp og leveres direkte av Enrollment Resources eller deres podcastplattformpartner. Hvis du tror at noen bruker det opphavsrettsbeskyttede verket ditt uten din tillatelse, kan du følge prosessen skissert her https://no.player.fm/legal.
Enrolment Resources Senior Adwords Analyst, Tammy Miles, joins the guys in a live case study optimizing a real Adwords campaign. Learn Google Adwords best practices and common pitfalls from the trenches.
…
continue reading
57 episoder
Усі епізоди
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Enrollment Management Round Table Podcast
In this episode of the Enrollment Management Round Table, Gregg Meiklejohn and Tom King discuss how your school can capture the benefits of split testing. Learn how to test your way into impressive conversion breakthroughs in your enrollment management process and start enjoying the ROI of split testing at your school! Listen now to start enjoying the ROI of split testing at your school! Read the transcript here: https://enrollmentresources.com/podcast-transcript-the-roi-of-split-testing/ If you think you have a marketing or admissions problem, you probably do. Let’s talk about how we can help your school increase student enrollment and revenue without having to spend more on marketing or hire additional staff. 250-391-9494 info@enrollmentresources.com www.enrollmentresources.com/contact…
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Enrollment Management Round Table Podcast
1 Podcast #52: How To Set Up Effective Remote Admissions Fast 45:56
45:56
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45:56Learn how to organize a quality Remote Admissions Program for your school — and get it off the ground immediately and effectively — in this edited recording of our popular April webinar. Takeaways include: ~ Why you should hold interviews and tours virtually instead of over the phone ~ What you need to conduct successful virtual interviews and tours ~ How to provide your team with the structure that will help them succeed remotely ~ How to handle objections to visiting or starting Read the transcript here: https://enrollmentresources.com/podcast-transcript-how-to-set-up-effective-remote-admissions-fast/ If you think you have a marketing or admissions problem, you probably do. Let’s talk about how we can help your school increase student enrollment and revenue without having to spend more on marketing or hire additional staff. 250-391-9494 info@enrollmentresources.com www.enrollmentresources.com/contact…
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Enrollment Management Round Table Podcast
1 Podcast #51: Where Marketing Meets Admissions 1:05:08
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1:05:08In this episode of the Enrollment Management Round Table, our panel discusses why schools lose prospective students in the pass-off between Marketing and Admissions, and how you can bridge the disconnect with practical fixes and best practices. Listen now to learn how using practical fixes for this common problem can also increase your lead to start ratio and enrollment rates! Full Transcript available here: https://enrollmentresources.com/transcript-where-marketing-meets-admissions/ Let's talk about how we can help your school increase student enrollment and revenue without spending more on marketing or hiring additional staff. 250-391-9494 info@enrollmentresources.com www.enrollmentresources.com/contact…
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Enrollment Management Round Table Podcast
1 How Positioning Can Increase Market Share And Focus Your Efforts 32:14
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32:14In this episode of the Enrollment Management Round Table podcast, Gregg Meiklejohn and Tom King of Enrollment Resources explore a strategy called Positioning. Through examples from EDU and other industries, learn how Positioning can help your school... ~ Efficiently realign your internal resources ~ Grab and successfully defend a prominent spot in the mind of your prospective student ~ Increase your market share…
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Enrollment Management Round Table Podcast
1 How To Organize A Quality Remote Admissions Program Quickly 21:28
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21:28In this podcast, Tom King and Gregg Meiklejohn of Enrollment Resources give an overview of the pieces needed to organize a quality Remote Admissions Program quickly. A companion white paper to this podcast will be published this week. Watch your inboxes for the link. For a more in-depth conversation on this matter, please call Tom King or Sterling Simpson at Enrollment Resources at 250-391-9494.…
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Enrollment Management Round Table Podcast
1 Podcast #50: Strategies To Get The Regulators Off Your Back 59:45
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59:45Our presenters in this episode are Gregg Meiklejohn, Shane Sparks, Tom King of Enrollment Resources, and JP Smith, President of Celsius Marketing | Interactive. The panel explores one interesting strategy that will get the various regulators off your back and have employers wanting to hire your grads. The question you must always ask is, “How can I get my School to world-class like Tesla is to cars and Apple is to smartphones? Takeaways include: ~ Why, as EDU leaders, we must continuously stay in the question, “How do I make my School world-class” like Tesla is to electric cars or Apple is to smartphones? ~ Some key operational elements that will help your School become world-class. ~ Is a world-class EDU “product” simply teachers and curriculum, or is there so much more? Listen to this debate. ~As you move toward becoming a world-class school, how do you avoid back-sliding? Listen to episode 50 of The Enrollment Management Round Table Podcast now! Transcript available at https://enrollmentresources.com/blog/ If you think you have a marketing or admissions problem, you probably do. Let’s talk about how we can help your school increase student enrollment and revenue without having to spend more on marketing or hire additional staff. 250-391-9494 info@enrollmentresources.com www.enrollmentresources.com/contact…
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Enrollment Management Round Table Podcast
1 Podcast #49: The Anatomy Of A Rock Star DOA 59:59
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59:59In this episode, Gregg, Tom, and Scott explore the ten essential things every Director of Admissions needs to build a dynamic sales team, drive revenue, and promote team development at your school. Listen to episode 49 of The Enrollment Management Round Table Podcast to take a deep dive inside the Director of Admissions role to find out exactly what it takes to be a Rock Star DOA. Takeaways include: - The exact KPIs to measure, understand and track (and why they’re so important) - How to use reports to track your team’s KPIs (and how reports should influence your coaching plans) - Why you should use a Starts planning and adjustment tool (and how to do it) - Why you should use scripts, how to test and improve on your scripts, and how to ensure your team is always using your scripts - How to use all of the above to be an effective coach to members of your team! At the end of this episode, you’ll know what we mean when we say that “the role of a Rock Star DOA is not to grow sales, but to grow their people!” Full Transcript available here: https://enrollmentresources.com/transcript-the-anatomy-of-a-rock-star-doa/ If you think you have a marketing or admissions problem, you probably do. Let’s talk about how we can help your school increase student enrollment and revenue without having to spend more on marketing or hire additional staff. 250-391-9494 info@enrollmentresources.com www.enrollmentresources.com/contact…
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Enrollment Management Round Table Podcast
1 Podcast #48: How To Optimize Enrollment Revenue With Lean Management 58:33
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58:33In this episode, Gregg, Shane and Tom show you how to use Lean Management to grow your school while on a fixed budget. Listen to episode 48 of The Enrollment Management Round Table Podcast to learn how to use (and develop your own) no- and low-cost best practices inspired by seemingly unrelated industries like... - House renovations - Manufacturing - Radio - Clinical psychology - Car dealerships and the automotive industry - Magazines - Lab testing - Direct mail - Newspapers This podcast is ideal for schools on a fixed budget that also needs to grow! Transcript available here: https://enrollmentresources.com/transcript-optimize-enrollment-revenue-with-lean-management If you think you have a marketing or admissions problem, you probably do. Let’s talk about how we can help your school increase student enrollment and revenue without having to spend more on marketing or hire additional staff. 250-391-9494 info@enrollmentresources.com www.enrollmentresources.com/contact…
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Enrollment Management Round Table Podcast
1 Podcast #47: Conversion Breakthroughs In Your Enrollment Management Process Through Testing 52:55
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52:55There are 200+ potential engagement points within your enrollment management process: your website, phone messaging, sales letters, and admission procedures to name a few. Listen now to learn how to capture the benefits of split testing for your school! Transcript available here: https://enrollmentresources.com/transcript-test-your-way-into-impressive-conversion-breakthroughs-in-your-enrollment-management-process/ If you think you have a marketing or admissions problem, you probably do. Let’s talk about how we can help your school increase student enrollment and revenue without having to spend more on marketing or hire additional staff. 250-391-9494 info@enrollmentresources.com www.enrollmentresources.com/contact…
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Enrollment Management Round Table Podcast
1 Podcast #46: How 1% Improvements Can Translate Into Millions Of Dollars 50:27
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50:27It’s shocking how little effort it actually takes to be more successful than your competition. In this episode, Gregg, Shane, and Tom of Enrollment Resources are joined by special guest Brian Willett to show you how your school can catapult over your rivals through strategic and compounding one percent improvements! Takeaways include: The unfortunate reason why second best is actually the first loser How to start making 1% improvements by rethinking the habits you take for granted The specific, easy and immediate ways your school can make 1% improvements to increase your conversion rates TODAY Take the first steps toward small changes that will have a substantial and lasting impact at your school. Listen now! Transcript available at https://enrollmentresources.com/transcript-one-percent-improvements/ If you think you have a marketing or admissions problem, you probably do. Let’s talk about how we can help your school increase student enrollment and revenue without having to spend more on marketing or hire additional staff. 250-391-9494 info@enrollmentresources.com www.enrollmentresources.com/contact…
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Enrollment Management Round Table Podcast
1 Podcast #45: The Anatomy Of A Rockstar Director of Admissions 46:37
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46:37The role of an Admissions Director is not to grow sales, but to grow their people! Tom King and Scott Spitolnick of Enrollment Resources outline the 10 essential things every DOA needs to successfully build a dynamic Admissions team while also driving revenue and team development. You’ll learn actionable takeaways about: ~ Which KPIs are the most important to measure, understand and track — and why ~ How you can use reports to track your team’s KPIs and how that should influence your coaching plans ~ How and why you should use a Starts planning and adjustment tool ~ Why you should use scripts, how to test and improve on them, and how you can ensure they’re always being used by your team ~ How to be an effective coach to members of your team At the end, you will not only know what it takes to be a Rockstar DOA, but you’ll also know the steps to take to become one yourself! Transcript available at https://enrollmentresources.com/transcript-rockstar-doa/ If you think you have a marketing or admissions problem, you probably do. Let’s talk about how we can help your school increase student enrollment and revenue without having to spend more on marketing or hire additional staff. 250-391-9494 info@enrollmentresources.com www.enrollmentresources.com/contact…
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Enrollment Management Round Table Podcast
1 Podcast #44: Enrollment During High Employment Conditions: How to adapt to today’s education market 1:03:47
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1:03:47Your pool of leads could be shrinking, and fast. According to the Bureau of Labor Statistics, United States unemployment was just 3.9% in April. If your marketing is focused on people looking for work, then you need to take another look at today’s education market. In this episode, the Enrollment Resources Panel explores alternative ways to fill your Career School’s lead funnel when it seems like everyone already has a job. In this radio talk show-style presentation, you will learn how to: - Appeal to people who are working but unhappy in their current situation - Prepare your school for the imminent shift in student demographics - Identify leakage points in your Enrollment Management funnel and recover the prospects who have fallen through - Leverage employers’ Human Resources teams to reverse-engineer demand for graduates - And other important topics! Don’t miss this opportunity to learn how to ensure your school’s strategy and offerings reflect the current market and increase your lead generation by appealing to those already employed.…
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Enrollment Management Round Table Podcast
1 Bite-Sized Big Idea - A Peek Around The Corner (extended) 6:33
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6:33The US has ratified a travel ban on several countries and it appears, by extension, to be making it tougher for students from other countries to feel welcome in the US. For example, the emerging trade war with China: Chinese authorities are publicly considering popping tariffs on students who want to study in the United States. Also, it appears the denial of US postgraduate Working Visas are making it tougher for grads to stay on and work at externships. If there indeed is a contraction of international students, how will this play out? Demographic Chasm Colleges have used international students as a ‘demographic patch’ to backfill in the under 20-year-old demographic. That patch could rapidly recede, and schools that rely on 17 to 20-year-old international students could be walking into a mess. Whats plan C for them? Britannia Rules the Seas Commonwealth countries are and will be sopping up the international student market left from the US, continuing to build on their high-quality and welcoming brand. For example, as I understand it, most Commonwealth countries have liberal post graduate Working Visas for International Canadian grads. How might this play out? US schools with declining international enrollments could look for ways to fill the enrollment void by using more aggressive, metric-driven Enrollment Management tactics. They will begin to push on the market share traditionally held by Proprietary Schools. Some schools like Royal Roads University have exported a campus to China. How will this play out? Should schools who need the Gen Z cohort consider shrinking their school? Lower expectations? The travel ban ratification will have ripples everywhere within North American EDU. It’s best if possible to get ahead of this possible trend. In my personal opinion. Thoughts? Gregg Meiklejohn Co-founder, Enrollment Resources…
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Enrollment Management Round Table Podcast
1 Bite-Sized Big Idea - A Peek Around The Corner (brief) 3:42
3:42
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3:42The US has ratified a travel ban on several countries and it appears, by extension, to be making it tougher for students from other countries to feel welcome in the US. For example, the emerging trade war with China: Chinese authorities are publicly considering popping tariffs on students who want to study in the United States. Also, it appears the denial of US postgraduate Working Visas are making it tougher for grads to stay on and work at externships. If there indeed is a contraction of international students, how will this play out? Demographic Chasm Colleges have used international students as a ‘demographic patch’ to backfill in the under 20-year-old demographic. That patch could rapidly recede, and schools that rely on 17 to 20-year-old international students could be walking into a mess. Whats plan C for them? Britannia Rules the Seas Commonwealth countries are and will be sopping up the international student market left from the US, continuing to build on their high-quality and welcoming brand. For example, as I understand it, most Commonwealth countries have liberal post graduate Working Visas for International Canadian grads. How might this play out? US schools with declining international enrollments could look for ways to fill the enrollment void by using more aggressive, metric-driven Enrollment Management tactics. They will begin to push on the market share traditionally held by Proprietary Schools. Some schools like Royal Roads University have exported a campus to China. How will this play out? Should schools who need the Gen Z cohort consider shrinking their school? Lower expectations? The travel ban ratification will have ripples everywhere within North American EDU. It’s best if possible to get ahead of this possible trend. In my personal opinion. Thoughts? Gregg Meiklejohn Co-founder, Enrollment Resources…
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Enrollment Management Round Table Podcast
We have this cool five-minute process we call Lost Revenue Finder. Through it, we can find out if you’re losing millions of dollars in Enrollment Revenue due to small oversights within your Enrollment Management process. Try it free at http://bit.ly/LostRevenueFinder We usually run this exercise one-to-one, but we thought it would be fun to ask listening schools to try it live. Join Shane Sparks and Gregg Meiklejohn as they show a few brave volunteers how tiny tweaks to their Enrollment Management process can potentially recoup them millions of dollars in revenue.…
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