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Travis Makes Money
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1 Make Money with AI Appointment Setting | Matt Deseno 32:38
32:38
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Matt Deseno is the founder of multiple award winning marketing businesses ranging from a attraction marketing to AI appointment setting to customer user experience. When he’s not working on the businesses he teaches marketing at Pepperdine University and he also teaches other marketing agency owners how they created a software company to triple the profitability for the agency. Our Sponsors: * Check out Kinsta: https://kinsta.com * Check out Mint Mobile: https://mintmobile.com/tmf * Check out Moorings: https://moorings.com * Check out Trust & Will: https://trustandwill.com/TRAVIS * Check out Warby Parker: https://warbyparker.com/travis Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy…
Preview of Episode 51
Manage episode 207639904 series 2102029
Innhold levert av Municipal Equation Podcast and NC League of Municipalities. Alt podcastinnhold, inkludert episoder, grafikk og podcastbeskrivelser, lastes opp og leveres direkte av Municipal Equation Podcast and NC League of Municipalities eller deres podcastplattformpartner. Hvis du tror at noen bruker det opphavsrettsbeskyttede verket ditt uten din tillatelse, kan du følge prosessen skissert her https://no.player.fm/legal.
A preview of Episode 51.
…
continue reading
135 episoder
Manage episode 207639904 series 2102029
Innhold levert av Municipal Equation Podcast and NC League of Municipalities. Alt podcastinnhold, inkludert episoder, grafikk og podcastbeskrivelser, lastes opp og leveres direkte av Municipal Equation Podcast and NC League of Municipalities eller deres podcastplattformpartner. Hvis du tror at noen bruker det opphavsrettsbeskyttede verket ditt uten din tillatelse, kan du følge prosessen skissert her https://no.player.fm/legal.
A preview of Episode 51.
…
continue reading
135 episoder
Alle episoder
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Municipal Equation Podcast
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It's nice to have a car, for all the practical reasons. But cars can be a bummer, too. They cost a lot up front, need regular maintenance, require insurance, lose on resale value, might have varying degrees of reliability along the way and bring other kinds of risks and exposures. What if that kind of stress went away for everyday folks? What if your town grew to be car-optional? Greensboro is one U.S. city looking at that possibility -- not as some kind of thought experiment, but as a reality. Two transportation officials with the City of Greensboro join us on this episode of Municipal Equation for a conversation about how the idea formed and how other cities and towns might think about it.…
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Municipal Equation Podcast
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1 Episode 88: The Changing World of Cybersecurity 44:48
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There’s always something new with cybercrime – what it looks like, how it’s carried out, what the trends are, who the targets are, and on and on. It’s a full-on industry, and it evolves as such. There is, however, a constant: the fact that letting our guard down online can have enormous costs. Most of us exercise basic internet security smarts, but, with the landscape always changing, how do we keep informed enough to stay ahead of the bad guys? On this episode, we talk with cybersecurity expert Erik Wells from the N.C. League of Municipalities about today’s internet crime scene, how it affects municipal governments, and how we can stay cyber-safe.…
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Municipal Equation Podcast
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1 Episode 87: The Hurricane Helene Recovery Begins 21:10
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Aerial views of Hurricane Helene's devastation in western North Carolina are hard enough to process, but imagine being in charge of the actual recovery. On this episode, we're going to hear directly from the leaders of these hard-hit communities about what they've witnessed and what they need right now to position for a comeback -- one that everyone expects will take a long time. But they're on it. Just recently, members of the NC League of Municipalities and the NC Association of County Commissioners grouped with state and federal partners for a daylong discussion, physically in the same room, to get everybody on one page in a real discussion of what's ahead. Municipal Equation was on site to gather the points. Municipal Equation is a production of the N.C. League of Municipalities, https://www.nclm.org. Contact host/producer Ben Brown at bbrown@nclm.org.…
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Municipal Equation Podcast
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We called it once-a-generation legislation when Congress passed it in 2021. The American Rescue Plan Act provided $1.9 trillion across the nation to restrengthen from the global pandemic that hurt so many communities. For their part, the cities and towns of North Carolina got about $1.3 billion -- and there's an important deadline coming up with it, which you can learn more about at arp.nclm.org. We're joined on this episode by NCLM's Stephanie Hughes, who has traveled to various municipalities across the state to see how they've put ARP resources to great use, and advises us on the reporting deadline ahead. Municipal Equation is a production of the N.C. League of Municipalities, https://www.nclm.org. Contact host/producer Ben Brown at .…
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Municipal Equation Podcast
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While disagreement is a fact of life, and indeed it happens in the government space, there's a lot of potential in resolution. On this episode, we look at how local governing boards across North Carolina can tap into that together. Commit to Civility is a certification course from the N.C. League of Municipalities that explores the dynamics of discussion and disagreement and provides local leaders with the tools to navigate tense or emotionally charged situations with composure and respect. NCLM's Vickie Miller explains the context in and around the program and how local boards can sign on. That's right after a chat with Civic Credit Union on the how and why of its new campaign, "I Love NC Local Government." Municipal Equation is a production of the N.C. League of Municipalities, https://www.nclm.org. Contact host/producer Ben Brown at .…
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Municipal Equation Podcast
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At a recent gathering of North Carolina municipal leaders, discussion briefly fell on a viral form of accountability activism from the public: “First Amendment audits," performed by citizen "auditors," with whom many local governments have had unforgettable experiences. Styles and practices of auditing vary, but generally in this context it’s the term for when private citizens, equipped with recording devices, occupy public spaces and engage with government officials (police officers, mostly) to test or evaluate their conduct. It can get tense. YouTube is bursting with videos uploaded by auditors that appear to show police and other government employees failing their test -- for example, an auditor might use provocative language to get a reaction from the police officer, who is expected to be cool and respectful of the auditor's free speech and other constitutional rights throughout. There are several cases of auditors successfully suing towns or police agencies over how their officers handled encounters, and it's a subject the N.C. League of Municipalities has followed for many years, even offering a course (called “Dangerous Crossroads”) meant to help with awareness of and readiness for peaceful outcomes with auditors, should they come around. On this episode, we talk with expert Scott MacLatchie about the subject and how the course, which he teaches, can help local agencies of any size.…
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Municipal Equation Podcast
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Municipal Equation over the years has covered the challenges and successes of local law enforcement in a variety of ways. Today, we hear from the League of Municipalities’ in-house Shield Services experts – Tom Anderson and Joe Graziano, both of whom help agencies through the times, able to cite their own experience on the clock as sworn officers – about what it’s looking like out there today for law enforcement and public safety. Analysis of risks and liabilities; work toward innovations and solutions – it all makes for a thick conversation, evolving always, and it’s important that agencies participate together to understand and move the common needle, they say. “We’re only as strong as our networking,” Graziano told Municipal Equation. “Nobody can do this job alone.” Enjoy a full episode of interesting facts and candid perspective from League representatives who know the story closely.…
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Municipal Equation Podcast
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1 EP 82: Connecting City Hall and Residents 52:11
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Government communications, specifically the kind meant to connect with a diverse mix of everyday people, are always evolving in their reach, variety, and challenges. “I’ve been in the government communications side of things for 12 years, and it has changed dramatically over time,” said City of Hickory Communications and Marketing Manager Dana Kaminske. “It’s not just a press release anymore.” Kaminske, recently named Communicator of the Year by trade advancement group North Carolina City and County Communicators, in an interview with Municipal Equation said the city appreciates its media partners in helping to get the word out (about city hall programs, initiatives, proposals, announcements of immediacy, and so on), but there’s plenty more for government communicators to do. “We as governments have to be very active, just like a business, to communicate what I’d say our air-quote product is, and that’s our city, that’s our town, our government and what we’re doing,” said Kaminske. “We have to find what works really well for our community. I think everybody has to do that.” These points start off a great conversation between Kaminske and League podcast host Ben Brown about the modern and changing landscape of government outreach and information sharing, what the challenges are, what the public might expect, and what seems to be working in the state’s array of cities and towns. How does your town approach it? // Municipal Equation is a production of the N.C. League of Municipalities, . Contact host/producer Ben Brown at .…
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Municipal Equation Podcast
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1 EP 81: Generative AI in Municipal Government 27:27
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You’ve heard of “artificial intelligence,” or AI, in one sense or another; we’ve been reckoning with the concept through books, movies and academic discussions since its earliest mentions in the 1950s. When you hear about it today, though, it’s typically in the context of “generative AI,” the rapidly evolving web-based tool that humans are using right now to enhance their worlds. Generative AI (like the popular ChatGPT engine, among others) writes up entire documents, draws up complex images, researches historical issues, drafts organizational plans, and even provides advice on complicated scenarios, pretty much on its own, hence the "generative" term; all you have to do is type in what you're looking for. It's pretty amazing. If you work in local government, you might be thinking about where and how it fits in; perhaps your city already has an AI policy on the books, or has used it to help draft or enhance language in public documents. But, like with any transformative technology, it comes with all kinds of cautions and ethics worries. Are we comfortable with it essentially learning how to do jobs we've always entrusted humans with? Already, we’ve seen trust in generative AI lead to embarassing, avoidable public blunders and messes. It brings privacy and authenticity issues, too. Did you know generative AI can sample a recording of your voice and learn how to speak as if it's really you, potentially faking out anyone who hears it? Take this episode of Municipal Equation, the podcast about cities and towns from the NC League of Municipalities, as a sort of primer on the generative-AI conversation in the context of local government at the moment. What’s the potential? What are the dangers? How can cities and towns use generative AI safely and for the best? It’s not going away. // Municipal Equation is a production of the N.C. League of Municipalities, . Contact host/producer Ben Brown at .…
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Municipal Equation Podcast
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1 EP 80: Comprehensive Planning in an Age of Change 36:12
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When a city's or town's governing board adopts a comprehensive plan -- a big document meant to guide or manage growth and other elements of the locality's future -- it's a pretty big deal. Sure, municipalities across North Carolina have them, with insistence from state law. But for an individual city or town, it's a tremendous feat to complete such an intensive product in its purpose and sensitivity for the community, requiring all kinds of self-awareness work, public involvement, math, predictions, visioneering (the "blue sky" versus the real and practical) and, of course, time investment. On this episode of Municipal Equation, the podcast from the North Carolina League of Municipalities about cities and towns and how we shape them, we talk with a number of officials about how they view and pursue comprehensive planning guides, and how that might be changing with time. Philosophies, ideas for public engagement and inclusion, and plenty of other takeaways make this episode a solid one in the ongoing conversation of ever-improving and protecting the places we call home. // Municipal Equation is a publication of the N.C. League of Municipalities, . Contact host/producer Ben Brown at .…
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Municipal Equation Podcast
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Recently, during a visit to North Carolina by municipal officials from the country of Moldova, they and fellow municipal officials from around Wake County discussed possible "sister city" arrangements, to learn from one another and possibly create mutual resource opportunties. But sister-city arrangements can form for a number of reasons. On this episode we look at the impacts of sister city arrangements in North Carolina and beyond, and how it all works.…
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Municipal Equation Podcast
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When you think of downtown alleys, what comes to mind? Bad associations, maybe? The place to avoid at night? Ever since childhood, Americans have had the general impression that alleyways are dark, dirty, dangerous -- the right setting for noir crime stories. And that might sometimes be the case. But some U.S. cities are starting to embrace their alleys like assets -- as places to be -- with art, lighting, planters, seating and cleanliness. This is a classic episode of Municipal Equation from 2017, loaded with interesting voices and ideas.…
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Municipal Equation Podcast
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1 EP 77: So You Want to Commission a Mural 1:01:14
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Welcome to a special LIVE episode of Municpial Equation, NCLM's podcast about cities and towns adapting to change, recorded in December with a panelists about HOW public art is achieved, with expert voices from the realm of local government. This episode was recorded at the N.C. Local Government Budget Association's winter conference. Special thanks to them. 2017 episode: Previous live episode with NCLGBA:…
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Municipal Equation Podcast
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1 Episode 76: Town of Cary A Best Place to Work, Nationally 21:48
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The Town of Cary was recently recognized as one of the top three places to work, nationally, in terms of local government. What does that mean? How is something like that achieved? We speak with Cary Manager Sean Stegall to learn what they're doing differently. Municipal Equation is the podcast about cities and towns adapting to change, from the North Carolina League of Municipalities.…
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Municipal Equation Podcast
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1 Ep 75: Digital Service Teams at City Hall 21:17
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As various public and private services adapt to evolved consumer expectations, local governments around the country are themselves adapting with in-house "digital service teams" to deliver in a modern, convenient way. In fact, these teams are becoming ubiquitous. But let's back up. What is a digital service team in the context of local government? What do they do? How are they assembled? And are they feasible for towns of all sizes? Joshua Pine of the National League of Cities joins us to discuss digital service teams, which some observers say aren't just a trend, but are here to stay. Related reading:…
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Municipal Equation Podcast
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We talk with Lena Geraghty of the National League of Cities about in our cities and towns, and how municipal leaders can play a role in making it as good and inclusive as possible.
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Municipal Equation Podcast
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Let's take a tour around this state we love so much. On this episode of Municipal Equation, NCLM's podcast about cities and towns adapting to change, we explore how municipalities from the mountains to the coast are programming their American Rescue Plan allocations -- federal funds with transformative potential, and recipient cities are acting in that regard. Our guest on this episode is NCLM's Jack Cassidy, who has been covering ARP from its inception and likes to point out that when municipalities get support, they get the job done. Plenty of examples to celebrate and inspire, here. Listen now.…
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Municipal Equation Podcast
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Cities and towns so good that vacations become permanent stays. On this episode of Municipal Equation, we talk with VisitNC, the state's promotional and tourism outfit, about its Dream Big in Small Town NC initiative, which aims to connect travelers with the state's alluring small towns -- places so great they're hard to leave, and that's the idea.…
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Municipal Equation Podcast
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1 EP 71: Flexing the River (with Weldon, NC) 20:16
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On this episode of Municipal Equation, the podcast about cities adapting to change, we talk with Mayor Hugh Credle of Weldon, N.C., to learn how his small town is thinking big with the help of the river -- the Roanoke -- running just alongside its limits.
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Municipal Equation Podcast
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In April, during his acceptance speech as the new president of the N.C. League of Municipalities, Kings Mountain Mayor Scott Neisler emphasized that public service can be fun, that we can enjoy ourselves in working together, knowing our communities and their histories, charting how they've changed over time and what the future calls for. On this episode, we hear the affable president's perspective on service and his priorities ahead, in addition to some of the ways he's stepped forward to make positive change where he lives.…
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Municipal Equation Podcast
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In 2017, the City of Greensboro logged more than 40 vehicle crash fatalities, at the time a high mark that rattled officials enough to explore ways toward safer travels. This led city officials to a global movement in the form of a scalable initiative called Vision Zero. On this episode, City of Greensboro Transportation Planning Engineer Lydia McIntyre explains what Vision Zero is, how it seeks to reduce traffic fatalities and serious accidents, and what the city has learned (with surprises) since embarking. Related material:…
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Municipal Equation Podcast
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1 EP 68: Recruitment and Retention, Challenges and Ideas 18:24
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It seems inconsistent: pandemic-related, record-level job losses while employers report their own hardships in finding workers. But that’s the nature of what analysts have called one of the strangest labor shortages in memory. Nationally, employers have reported too-tight talent pools or general hard times retaining staff. While much of the labor-shortage news spotlight is usually either broad-talking or sector-specific, municipalities far and wide indeed have felt the effect. On this episode, we hear from a few on their unique challenges and ideas to improve their situations. And we've love to hear about yours.…
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Municipal Equation Podcast
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The Town of Boone appears to be the first in North Carolina to have shifted from fossil fuels to 100 percent renewable energy for its municipal facilities, and many years ahead of its own timeline for doing so. But how? On this episode of Municipal Equation, the League’s podcast about cities and towns adapting in the face of change, we talk with Boone Sustainability Manager George Santucci for an education on how the town and its leaders paired will with recognition of resources to achieve a big goal the town’s people can be proud of. Is there a story from your town that would make a great highlight for Municipal Equation? Email the show’s host/producer Ben Brown at to be featured.…
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Municipal Equation Podcast
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1 Episode 66: The American Rescue Plan and Local Infrastructure 19:01
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North Carolina cities and towns will receive $1.3 billion in federal American Rescue Plan (ARP) funds in 2021 and 2022. That is a staggering number, and it encompasses just a small piece of the ARP. More funds will be sent to North Carolina counties. Still more is going to the state itself. Never before has money flowed directly to our cities and towns like it will through the ARP, and as such, it is a generational opportunity—to both recover from the pandemic and to prosper well into the future.…
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1 EP 65: DIRECT Talks on Race (and Equity vs. Equality) 14:58
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A new program from the North Carolina League of Municipalities is convening frank talks with municipal officials about racial tensions and inequities in our communities. Learn how DIRECT (Diversity, Inclusion & Racial Equity for Cities & Towns) works for better lives through best practices and historical knowledge. Mark your calendars -- on Feb. 1, at 10 a.m., DIRECT will hold a webinar, which you'll have to register for. You can find it on the events calendar at nclm.org. This webinar will provide the basics city and town leaders need to advance discussions and local efforts on racial equity. Webinar attendees will have the opportunity to learn valuable information and engage in meaningful conversations. The course includes: -Discussion of the importance of racial equity and its associated values -Review of historical events that have impacted racial equity at the national, state, and local level -Examination of relevant data that impacts racial equity -Strategies and tools for practical solutions at the local level -Participation in a racial wealth gap learning simulation The DIRECT webinar is available to members for $65 plus applicable taxes and $75 plus applicable taxes to nonmembers. Attendees who complete the course will earn 2.5 credit hours toward AML’s Order of Municipal Leadership. If your town wants to address racial inequities, but you’re not sure where to start, Introducing DIRECT: How Cities and Towns Can Engage in Racial Equity Conversations is the first step in learning more. .…
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Municipal Equation Podcast
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1 NCLM Fiscal Year 2019-20 Report Audio Companion 3:20
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Audio companion to the North Carolina League of Municipalities' fiscal year 2019-20 annual report. Produced by the League's Communications team.
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Municipal Equation Podcast
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Iowa Watershed Approach
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Municipal Equation Podcast
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What could aliens and flying saucers mean to a community and its government? Like, for real. Whether you believe we've actually been visited by interplanetary travelers or whether simple, Earthly explanations cover the sightings and stories, no community has a stronger association with extra terrestrials and UFOs than Roswell, New Mexico. On this episode, we look at what that means from a community and economic-development angle. We're joined by a ufologist and one of the world's foremost experts on what's called "the Roswell Incident" and from a spokesperson of the local government itself. Ultimately it's about embracing your community's story and taking it to intergalatic levels. City of Roswell, N.M. https://roswell-nm.gov Blog of Dr. Kevin Randle http://kevinrandle.blogspot.com Randle's latest book on Roswell, "Roswell in the 21st Century" "Report of Air Force Research Regarding the 'Roswell Incident'" (July 1994) https://www.nsa.gov/Portals/70/documents/news-features/declassified-documents/ufo/report_af_roswell.pdf "The Roswell Report: Case Closed" https://archive.org/stream/AFD-101027-030/AFD-101027-030_djvu.txt Roswell tourism video https://roswell-nm.gov/656/Tourism-Video…
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Municipal Equation Podcast
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1 EP 62: Cities Initiative on Climate Change 20:17
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Calling climate change an intimidating issue may be understating it. It's massive, right? Being so global and often pulled into intense debate, climate change may have us individuals feeling helpless against it. But there are local-level approaches for making a difference, and municipal governments are sharing best-practices with one another to that end. We travel to Chapel Hill -- the electric-vehicle capital of North Carolina -- to learn how they are others are leading the charge in reducing greenhouse gas emissions and minimizing other environmental impacts as part of a program called the Cities Initiative, which seeks to remove the barriers to sensible policies and practices that could be exactly what the world needs right now. To join or pose questions about the Cities Initiative, email Zach Ambrose at . Cities Initiative overview and consensus action items Description of phases 1 and 2 Mayor Pam Hemminger, Chapel Hill, North Carolina…
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Municipal Equation Podcast
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Superheroes exist. Yes, in real life. Just like in the comics, they wear masks and uniforms, they nab bad guys, and they spread peace across the city. On this episode, we talk to a couple of them, and their stories are absolutely amazing. Thanks to Sgt. Clint Ferguson and Officer Damon Cole for making this happen. Sgt. Clint Ferguson and Deadpool https://www.policeone.com/chiefs-sheriffs/articles/480045006-NC-cop-uses-Marvel-costume-to-connect-with-teens-community/ Officer Damon Cole http://www.heroesandcopsagainstchildhoodcancer.org/what-we-do.html 2020 Census news update https://www.npr.org/2019/01/28/689237309/census-bureau-conducts-massive-recruiting-effort-for-2020-head-count…
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