Player FM - Internet Radio Done Right
Checked 3+ y ago
Lagt til seven år siden
Innhold levert av Indie Army and Aussie Niel. Alt podcastinnhold, inkludert episoder, grafikk og podcastbeskrivelser, lastes opp og leveres direkte av Indie Army and Aussie Niel eller deres podcastplattformpartner. Hvis du tror at noen bruker det opphavsrettsbeskyttede verket ditt uten din tillatelse, kan du følge prosessen skissert her https://no.player.fm/legal.
Player FM - Podcast-app
Gå frakoblet med Player FM -appen!
Gå frakoblet med Player FM -appen!
Podcaster verdt å lytte til
SPONSET
T
The Agile Brand with Greg Kihlström®
![The Agile Brand with Greg Kihlström® podcast artwork](https://cdn.player.fm/images/25641206/series/oilf68jgHPTH2oAn/32.jpg 32w, https://cdn.player.fm/images/25641206/series/oilf68jgHPTH2oAn/64.jpg 64w, https://cdn.player.fm/images/25641206/series/oilf68jgHPTH2oAn/128.jpg 128w, https://cdn.player.fm/images/25641206/series/oilf68jgHPTH2oAn/256.jpg 256w, https://cdn.player.fm/images/25641206/series/oilf68jgHPTH2oAn/512.jpg 512w)
![The Agile Brand with Greg Kihlström® podcast artwork](/static/images/64pixel.png)
1 638: What's the ROI on those Big Game Ads? Featuring Nataly Kelly, CMO at Zappi 28:17
28:17
Spill senere
Spill senere
Lister
Lik
Likt28:17![icon](https://imagehost.player.fm/icons/general/red-pin.svg)
Much is made about the creative decisions in ads for the Big Game, but how does all that money, those requisite celebrity cameos, and everything else that goes into these multi-million dollar investments translate into Return on investment? Today we’re going to talk about what the numbers tell us from all those high-profile ads and who the winners and losers of the Advertising Bowl are in 2025. To help me discuss this topic, I’d like to welcome Nataly Kelly, CMO at Zappi, who unveiled their annual Super Bowl Ad Success report on Monday. We’re here to talk about the approach, the results, and what those results mean for brands that invested a lot of money - and time - into their campaigns. About Nataly Kelly I help companies unlock global growth For more than two decades, I have helped scale businesses across borders, as an executive at B2B SaaS and MarTech companies. I’m Chief Marketing Officer at Zappi, a consumer research platform. I spent nearly 8 years as a Vice President at HubSpot, a multi-billion-dollar public tech company, driving growth on the international side of the business. Having served as an executive at various tech companies, I’ve led teams spanning many functions, including Marketing, Sales, Product, and International Ops. I’m an award-winning marketing leader, a former Fulbright scholar, and an ongoing contributor to Harvard Business Review. I love working with interesting people and removing barriers to access. RESOURCES Zappi website: https://www.zappi.io/web/ Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Listen to The Agile Brand without the ads. Learn more here: https://bit.ly/3ymf7hd Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…
Amber
Manage episode 218840789 series 2364773
Innhold levert av Indie Army and Aussie Niel. Alt podcastinnhold, inkludert episoder, grafikk og podcastbeskrivelser, lastes opp og leveres direkte av Indie Army and Aussie Niel eller deres podcastplattformpartner. Hvis du tror at noen bruker det opphavsrettsbeskyttede verket ditt uten din tillatelse, kan du følge prosessen skissert her https://no.player.fm/legal.
Artist: Climbing Trees Song: Amber Info: www.ilikeclimbingtrees.com Artist: Scotch Mist Song: Gone Bloom Info: https://soundcloud.com/scotchmistnyc Artist: SUiT Song: Kings and Queens Info: www.suitmusic.com Artist: Goodbye Honolulu Song: Lorry Can’t Love Info: http://www.goodbyehonolulu.com/ Artist: The Izers Song: Natural Selection Info: https://open.spotify.com/artist/0M2qUKrgFiIbijVhmcI8Kn Artist: Pacific Song: Not Telling You Info: http://www.facebook.com/pacificofficial Artist: Hearty Har Song: Radio Man ‘56 Info: https://heartyhar.com Artist: Tales Song: So Blue Info: https://www.facebook.com/talesmusicaus Artist: Gunned Down Horses Song: Summersong Info: https://www.gunneddownhorses.com Artist: Astral Taurus Song: Tyrant Info: www.facebook.com/astraltaurus
…
continue reading
4 episoder
Manage episode 218840789 series 2364773
Innhold levert av Indie Army and Aussie Niel. Alt podcastinnhold, inkludert episoder, grafikk og podcastbeskrivelser, lastes opp og leveres direkte av Indie Army and Aussie Niel eller deres podcastplattformpartner. Hvis du tror at noen bruker det opphavsrettsbeskyttede verket ditt uten din tillatelse, kan du følge prosessen skissert her https://no.player.fm/legal.
Artist: Climbing Trees Song: Amber Info: www.ilikeclimbingtrees.com Artist: Scotch Mist Song: Gone Bloom Info: https://soundcloud.com/scotchmistnyc Artist: SUiT Song: Kings and Queens Info: www.suitmusic.com Artist: Goodbye Honolulu Song: Lorry Can’t Love Info: http://www.goodbyehonolulu.com/ Artist: The Izers Song: Natural Selection Info: https://open.spotify.com/artist/0M2qUKrgFiIbijVhmcI8Kn Artist: Pacific Song: Not Telling You Info: http://www.facebook.com/pacificofficial Artist: Hearty Har Song: Radio Man ‘56 Info: https://heartyhar.com Artist: Tales Song: So Blue Info: https://www.facebook.com/talesmusicaus Artist: Gunned Down Horses Song: Summersong Info: https://www.gunneddownhorses.com Artist: Astral Taurus Song: Tyrant Info: www.facebook.com/astraltaurus
…
continue reading
4 episoder
Alle episoder
×Pollute Me Artist: Rob Godfrey Song: Pollute Me Info: https://open.spotify.com/artist/6SKWdy0MCKUMT3Bci7zoI6 Artist: Sleepwalker’s Station Song: Berlin Info: https://www.youtube.com/watch?v=JXJQprRY0WI Artist: Pop Cautious Song: California Info: https://popcautiousmusic.bandcamp.com Artist: Icarus Song: I Can’t Hide Info: https://icarustapes.bandcamp.com/ Artist: Flo Chase Song: Lonely River Info: www.flochasemusic.com Artist: Alex Hedley Song: Possibility Info: https://open.spotify.com/artist/1RF30GSpnKzfz7n9aShGGn?autoplay=true&v=T Artist: Awolk Song: Seeds Info: https://awolk.bandcamp.com/ Artist: Willolux Song: The Only Way Out is Through Info: https://open.spotify.com/artist/73EEDYFEJLxpIU1DXHNWhm Artist: Chris Wills Song: This Place Ain’t For Me Info: http://www.chriswillsmusic.com Artist: Seneca and the River Song: You Have My Heart Info: https://senecaandtheriver.bandcamp.com…
Artist: Climbing Trees Song: Amber Info: www.ilikeclimbingtrees.com Artist: Scotch Mist Song: Gone Bloom Info: https://soundcloud.com/scotchmistnyc Artist: SUiT Song: Kings and Queens Info: www.suitmusic.com Artist: Goodbye Honolulu Song: Lorry Can’t Love Info: http://www.goodbyehonolulu.com/ Artist: The Izers Song: Natural Selection Info: https://open.spotify.com/artist/0M2qUKrgFiIbijVhmcI8Kn Artist: Pacific Song: Not Telling You Info: http://www.facebook.com/pacificofficial Artist: Hearty Har Song: Radio Man ‘56 Info: https://heartyhar.com Artist: Tales Song: So Blue Info: https://www.facebook.com/talesmusicaus Artist: Gunned Down Horses Song: Summersong Info: https://www.gunneddownhorses.com Artist: Astral Taurus Song: Tyrant Info: www.facebook.com/astraltaurus…
Artist: Kellen of Troy Song: Selfish Kind of Love Info: www.KELLENOFTROY.com Artist: Jane’s Party Song: Acknowledgements Info: http://www.janesparty.com/ Artist: Du-Wayne Song: Down Info: https://soundcloud.com/duwaynehinds Artist: Whales & This Lake Song: Happy Liar Info: https://soundcloud.com/whales-this-lake Artist: Sunbathers Song: Intimacy Info: www.sunbathersband.com Artist: Leisure Club Song: Low Light Info: https://youtu.be/RRnYgQwMKLE Artist: Tilde Song: Nothing Gold Can Stay Info: www.tildemusic.com Artist: Snowdrifts Song: Wires Info: https://soundcloud.com/snowdrifts Artist: Daniel in Stereo Song: Yours Info: danielinstereo.com…
Artist: Andrea von Kampen Song: Portland Info: https://andreavonkampen.fanlink.to/Portland Artist: Alycia Lang Song: 47 Info: soundcloud.com/alycia-lang Artist: Easy Wanderlings Song: Dream to Keep Us Going Info: https://open.spotify.com/artist/2hfWu4We2fbIRY9kClxBHT?autoplay=true&v=T Artist: Little Quirks Song: I Told You So Info: https://open.spotify.com/artist/6l6nwL0mxcwiSwa8WOebCx?autoplay=true&v=T Artist: Bruno Wistful Song: Into the Night Info: https://open.spotify.com/artist/7p8tkv2ue8hnVRnUwxXils?autoplay=true&v=T Artist: Matt Reagan Song: Like You Info: https://soundcloud.com/mattreagan Artist: Hawk and the Wild Song: Ocean Watch Info: www.hawkandthewild.com Artist: Galapaghost Song: Pulse Info: goo.gl/1soStM Artist: Single Girl, Married Girl Song: Starlight Info: https://open.spotify.com/artist/5DbbgFicZGIQyhkmBg2g7m?si=L4BUVmtQS0OgVR6wWrkBOw Artist: Tom Lee-Richards Song: The Wearing Kind Info: https://open.spotify.com/artist/6EJm9IYxsBfbdZGSV6pdLB?si=ZXpl02YsQQuKDwuE3xtAFg…
Velkommen til Player FM!
Player FM scanner netter for høykvalitets podcaster som du kan nyte nå. Det er den beste podcastappen og fungerer på Android, iPhone og internett. Registrer deg for å synkronisere abonnement på flere enheter.