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Much is made about the creative decisions in ads for the Big Game, but how does all that money, those requisite celebrity cameos, and everything else that goes into these multi-million dollar investments translate into Return on investment? Today we’re going to talk about what the numbers tell us from all those high-profile ads and who the winners and losers of the Advertising Bowl are in 2025. To help me discuss this topic, I’d like to welcome Nataly Kelly, CMO at Zappi, who unveiled their annual Super Bowl Ad Success report on Monday. We’re here to talk about the approach, the results, and what those results mean for brands that invested a lot of money - and time - into their campaigns. About Nataly Kelly I help companies unlock global growth For more than two decades, I have helped scale businesses across borders, as an executive at B2B SaaS and MarTech companies. I’m Chief Marketing Officer at Zappi, a consumer research platform. I spent nearly 8 years as a Vice President at HubSpot, a multi-billion-dollar public tech company, driving growth on the international side of the business. Having served as an executive at various tech companies, I’ve led teams spanning many functions, including Marketing, Sales, Product, and International Ops. I’m an award-winning marketing leader, a former Fulbright scholar, and an ongoing contributor to Harvard Business Review. I love working with interesting people and removing barriers to access. RESOURCES Zappi website: https://www.zappi.io/web/ Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Listen to The Agile Brand without the ads. Learn more here: https://bit.ly/3ymf7hd Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…
Innhold levert av She's Multifaceted Podcast. Alt podcastinnhold, inkludert episoder, grafikk og podcastbeskrivelser, lastes opp og leveres direkte av She's Multifaceted Podcast eller deres podcastplattformpartner. Hvis du tror at noen bruker det opphavsrettsbeskyttede verket ditt uten din tillatelse, kan du følge prosessen skissert her https://no.player.fm/legal.
Innhold levert av She's Multifaceted Podcast. Alt podcastinnhold, inkludert episoder, grafikk og podcastbeskrivelser, lastes opp og leveres direkte av She's Multifaceted Podcast eller deres podcastplattformpartner. Hvis du tror at noen bruker det opphavsrettsbeskyttede verket ditt uten din tillatelse, kan du følge prosessen skissert her https://no.player.fm/legal.
Join host Sheora for another inspiring installment of the 'Just A Woman' evolving series. Sherry Bassfield Tyler or Virginia joins in on an ORGANIC conversation about life lessons, morning rituals, self-awareness, and challenging ourselves to see ourselves.
Join us for #Talk2METuesday Part 2 with Host Sheora and Pamela Wood aka The Word Economist for 'Wise Dome' - an ode to wise word being spoken. PAMELA L. WOOD Philanthropy/Fundraising Professional Pamela Wood is a former New Yorker who is a 1990 graduate of Virginia Union University and currently closing out the 2020 Combined Federal Campaign as the Associate Director for all federal agencies in Louisiana and poised to take the helm in 2021 as the Major Gifts Officer for the Center for Third World Organizing, a B.L.M ecosystem satellite. She has 22 years of experience in non-profit fundraising. Pamela is a fundraising and public relations professional who specializes in all aspects of development, with extensive experience as an executive director in managing development, capital, and major gift campaigns, inclusive of managing implementation teams.…
Join us for #Talk2METuesday with Host Sheora and Pamela Wood aka The Word Economist for 'Wise Dome' - an ode to wise word being spoken. PAMELA L. WOOD Philanthropy/Fundraising Professional Pamela Wood is a former New Yorker who is a 1990 graduate of Virginia Union University and currently closing out the 2020 Combined Federal Campaign as the Associate Director for all federal agencies in Louisiana and poised to take the helm in 2021 as the Major Gifts Officer for the Center for Third World Organizing, a B.L.M ecosystem satellite. She has 22 years of experience in non-profit fundraising. Pamela is a fundraising and public relations professional who specializes in all aspects of development, with extensive experience as an executive director in managing development, capital, and major gift campaigns, inclusive of managing implementation teams.…
Join your host Sheora and her guest 'V' of Stay Tuned Podcast as they add a #Talk2MeTuesday series - 'Just A Woman Evolving'. What does it mean to "Love. Me. More."? Enjoy this episode as they explore various topics concerning women, how they evolve, and the importance of embracingn and expressing self-love. Always. "V" aka Veronica can be found on instagram at: @staytunedpodcast She is an author and podcast host specializing in encouraing women to embrace their uniqueness - fall in love with you!…
Join us for #Talk2MeTuesday - a series cmmitted to open dialogue, featuring various topics - all centered around the current theme: "Just A Woman Evolving". Tonight's show features Ola, a loctitian, influencer and woman embracing the ever-evolving we live and thrive in. Here, we converse about locs, love (self-love), and The Lord (We can't exclude Jesus from the converation).…
Enter in! Enter in! Join Host Sheora for #Talk2MeTuesday with Brandi S. Turpin aka Coach B. This session is only Part 1 of 2 of the evening's IG Live and Podcast - 'Speak Volumes'. This conversation is sure to inspire you to turn up the volume on your life, liberty, and receive your promised joy. INSTAGRAM @brandisturpin @shesmultifaceted…
Join Host Sheora for #Talk2MeTuesday - Just A Woman Evolving Series with Carmen Davis, Founder of the #MindYourOwnWomb movement. Listen in as they talk all things womb - health, wellness, the journeying and minding YOUR OWN...and Hair & Beauty! Follow Carmen: @mindyourownwomb @hairbycarmend
Join Host Sheora and guest Millicent Greene of Hannah's Haven, a non-profit organization supporting women. Lend them your ear as they discuss women's issues, the evolving woman, and the importance of spirituality within the TRIBE - this is a village mindset podcast full of nuggets of wisdom and faith.…
Join Host Sheora and guest Dr. Erin J. Richardson as they share wisdom and the joys of evolving as women. You'll receive great insight on mental health and therapy from our "Resident Doctor" - No Stigmas Here! Only WHOLENESS!
Join us as we discuss a variety of topics regarding the ever-evolving woman - #Talk2MeTuesdays with Host Sheora. Tonight's special guest is Brittney Caesar aka - The Guyanese Ghanian - Life Levels. After College Life. Entrepreneurship & More.
Join Host Sheora and guest Michelle Carroll Foster as they discuss Motherhood & More - more being the most random of randoms as random can get. These two, with a history as college colleagues, sorority sisters, and current supporters of one another's ever-evovling womahood share a conversation you won't want to miss.…
She's Back! Join She's Multifaceteds host Sheora for a random - Monday Motivation on various topics we hope will carry you through to the end and motivate you along your day.
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