Beste Search Engine podcaster (2026)

1
Google December Core Update Done, News Publishers Hit Hard, Frankenstein AI Recipe Horror & Happy New Year 11:19

18h ago11:19

11:19

Google completed the December 2025 core update this week and it hit some news publishers incredibly hard. I posted the annual Google algorithm update infographic. Google’s Frankenstein AI-recipes are a complete horror. Google questioned the need for ccTLDs for international SEO. Do not create multiple Business Profiles for each department listing o…

1
Heavyweight x Search Engine 39:13

8d ago39:13

39:13

As a very special holiday treat, we are sharing a story from one of our favorite podcasts, Heavyweight. Gregor's parents are pushing 90. Gregor wants to move them out of their big Victorian home. But they refuse. So, he's come up with a bold plan. Incognito Mode⁠, our ad-free, no-rerun, bonus episode feed. To learn more about listener data and our …

1
Your first move to prepare for the Direct-to-Agent era 2:50

14d ago2:50

2:50

AI search adoption accelerated faster than streaming TV's decade-long transition. Brian Stempeck, co-founder and CEO at Evertune, explains how mainstream consumers now encounter AI-powered results across Google AI Overviews, Amazon's Rufus, and voice assistants without actively seeking AI tools. The discussion covers strategic positioning framework…

1
It’s New 12/31: Happy New Years Search Marketing Industry 10:29

2d ago10:29

10:29

Today we did a year end happy new years special. We recap some of the biggest stories, contributors and more for the new year. We also cover a new Google help document for soliciting reviews. Google Ads search term report with quick selection. 0:00 - Introduction 0:52 - We do a recap on our new years recap posts 4:43 - Google help document for soli…

1
It’s New 12/30: Google Frankenstein Recipes Are An AI Horror and more core news 10:15

4d ago10:15

10:15

Today we covered how Google’s AI-generated recipes, aka Frankenstein recipes, are a horror to recipe bloggers and the internet. We also covered the Google core update completing. 0:00 - Introduction 0:41 - Googl’s horrible AI-Frankenstein recipes 8:57 - Google December core update finishing 9:43 - Conclusion A daily recap video summarizing a few of…

1
It’s New 12/29: Digital mulch, ccTLDs for SEO, Microsoft Advertising custom columns and more 10:43

5d ago10:43

10:43

Today we covered how Google’s John Mueller questioned the need for ccTLDs for international SEO purposes. He also called some SEO content “digital mulch.” Microsoft Advertising added custom columns to the user interface. Google is testing a speaker icon on AI Overviews and Chrome tests Browse with AI instead of Gemini button. 0:00 - Introduction 1:…

1
Google Core Update Status, News Publishers Traffic Distribution, Ads In AI Overviews Expand, ChatGPT Ads & Christmas 12:13

8d ago12:13

12:13

This week in search, we covered an update on the Google December 2025 core update. Google Search traffic to news publishers continues to vanish, but there is Google Discover. A report shows Google has deleted a ton of local reviews in 2025. Bing posted an excellent blog post on duplicate and similar content and how it impacts SEO and AI Search. Goo…

1
It’s New 12/24: Google Holiday decorations fall, Google Ads news and Bing on similar content 10:12

10d ago10:12

10:12

Today we covered Google Ads Advisor showing up in ad reporting. Google Ads lowered the active visit lists to 100 for the search network. Google Ads has a dynamic remarketing tracking reporting bug. Bing says similar and duplicate pages can blur signals and weaken your SEO. Google forgot to post its holiday decorations for Christmas, Hanukkah or Kwa…

1
It’s New 12/23: Publisher Google Search traffic declines, Google Ads news and sneaky Google Discover 10:51

11d ago10:51

10:51

Today we covered how news publishers continue to see declines in web search traffic and Discover makes up too much of their traffic. Google Discover is pushing what looks like news stories to users, but they go to AI Mode. Google Search bar in Chrome tab pushing Google AI Mode too. Google Ads Demand Gen rolling out Maps channels. And Google Ads is …

1
It’s New 12/22: Google sues SerpApi scraper, core movement, AI Overview ads expand and channel reporting for MCC 11:10

12d ago11:10

11:10

Today we covered Google suing SerpApi for scraping its search results. We spotted more Google core update movement this Saturday. Google said Gemini will not replace Google Assistant this year. Google Ads expands to more AI Overviews. Google MCC accounts now are seeing channel performance reporting. 0:00 - Introduction 0:52 - Google on optimizing f…

1
A Perfectly Average Anomaly 59:04

15d ago59:04

59:04

A man walks into an airport body scanner, and with eerie consistency, the machine flags the exact same part of his body. What could be going on? Search Engine investigates a Bermuda Triangle. Incognito Mode⁠, our ad-free, no-rerun, bonus episode feed. To learn more about listener data and our privacy practices visit: https://www.audacyinc.com/priva…

1
Google Core Update Status, Gemini 3 Flash In AI Mode, Optimizing For AI Search & Bug Fixes Galore 13:08

15d ago13:08

13:08

This week, we have a status update on the ongoing Google December 2025 core update. Google also said it does not pre-announce core updates or quality updates. Gemini 3 Flash now powers Google AI Mode. Google Search Live gets a conversational language upgrade with the help of Gemini. Google’s Danny Sullivan and John Mueller spoke about SEO for AI an…

1
One word that describes the shift from human-first to AI-first discovery 4:00

15d ago4:00

4:00

AI search adoption is accelerating at breathtaking speed across all major platforms. Brian Stempeck, co-founder and CEO of Evertune, explains how consumers are already experiencing AI-powered results through Google's AI Overviews, Amazon's Rufus, and voice assistants, even without actively seeking AI tools. The discussion covers strategic positioni…

1
It’s New 12/18: Gemini 3 Flash for AI Mode, SEO for AI & Bug Fixes Galore 10:09

16d ago10:09

10:09

Today we covered more talk from Google on optimization for AI Search, this from Danny Sullivan and John Mueller. We also spoke about Gemini 3 Flash coming to Google AI Mode and the Gemini app. Google fixed the crazy long page indexing delay in Search Console. Google also fixed the two month old review disappearing bug. Google Merchant Center produc…

1
Optimizing for AI agents instead of traditional SERP rankings is just this year's hype? 3:11

16d ago3:11

3:11

AI search adoption is accelerating faster than streaming TV's decade-long transition. Brian Stempeck, co-founder and CEO at Evertune, explains how mainstream consumers now encounter AI-powered search results across Google's AI Overviews, Amazon's Rufus, and voice assistants without actively seeking AI tools. The discussion covers strategic position…

1
It’s New 12/17: Google Business review appeals delayed & replies docs, Discover tailored, Ads AI & ChatGPT Images 11:12

17d ago11:12

11:12

Today we covered Google Business Profiles review appeals are delayed and Google updated its owner review replies expectations. Google Discover has this new tailor your feed option. Google AI Advisor deep dive. Google is testing super long AI-generated snippets. ChatGPT has new image generation for you all. 0:00 - Introduction 2:24 - Google Business…

1
Will brand websites matter more than third party publishers by 2026? 2:25

17d ago2:25

2:25

AI search adoption accelerated faster than streaming TV's decade-long transition. Brian Stempeck, co-founder and CEO at Evertune, brings enterprise AI search expertise from his previous role at The Trade Desk where he witnessed major consumer behavior shifts in media consumption. The discussion explores how mainstream AI integration through Google'…

1
It’s New 12/16: AI Search & Traditional Search Optimization Is The Same & More 10:50

18d ago10:50

10:50

Today we covered how Nick Fox from Google said optimizing for AI search is the same as optimizing for traditional search. He also said no, Google wont’ have licensing deals for most publishers for AI consumption. Google Search Console’s average position is reversing or maybe not. Google Ads exact match cannot show ads in AI Overviews. Google Ads lo…

1
How will consumer discovery evolve over the next 12 months? 3:23

18d ago3:23

3:23

AI search adoption accelerated faster than streaming TV's decade-long transition. Brian Stempeck, co-founder and CEO at Evertune, explains how mainstream consumers now encounter AI-powered results across Google, Amazon's Rufus, and Siri without actively seeking AI tools. The discussion covers strategic partnerships like Walmart's early ChatGPT inte…

1
It’s New 12/15: Google Core Update News, Search Live Gemini, Google Local, Google Ads & Fancy AI Max 9:13

19d ago9:13

9:13

Today we covered the launch of the Google December 2025 core update, and it felt like it hit hard on Saturday and finally that Google can’t pre-announce these quality updates. Google Search Live got a Gemini update. Google is replacing the Q&A feature in local with the AI-powered AI button. Google Ads with videos from Merchant Center. Google AI Max…

1
How brands can prepare for the Direct-to-Agent era of AI discovery 38:42

19d ago38:42

38:42

AI agents process 2.5 billion daily prompts, fundamentally reshaping discovery. Brian Stempeck, CEO of Evertune, runs 1.2 million AI prompts monthly for Fortune 500 clients, delivering measurable insights into generative engine optimization across 40+ countries. In this episode, Brian reveals three critical frameworks: baseline establishment across…

1
How to set up Gen AI workflows while future-proofing for what comes next 8:06

21d ago8:06

8:06

78% of enterprises struggle with implementing scalable GenAI workflows. Eric Enge, founder of Pilot Holding and former Stone Temple Consulting CEO who built one of the industry's most respected technical SEO agencies, shares proven frameworks for enterprise AI integration. The discussion covers systematic prompt engineering methodologies for conten…

1
Unlocked: The State of Search Engine 2025 52:16

22d ago52:16

52:16

As a special, one-time holiday treat, we're sharing something we only usually offer on our premium feed, Incognito Mode. Our annual board meeting! We talk about what shopping a podcast has been like in this environment, our internal stats, and… Yes, Yes, No. Incognito Mode, our ad-free, no-rerun, bonus episode feed. To learn more about listener dat…

1
Google December 2025 Core Update, Discover Alignment To Rankings, Search Console Features, AI Mode Updates & More 12:00

22d ago12:00

12:00

In this week's recap, we covered that the Google December 2025 core update was unleashed. Google also said more core updates are definitely on their way and one should be coming soon Google also updated its documentation to reiterate that it does, in fact, release unannounced, smaller core updates more regularly. Meanwhile, we saw a lot of Google s…

1
One word that captures where we really are with Gen AI adoption in SEO 2:25

22d ago2:25

2:25

Enterprise SEO teams struggle with unclear GenAI adoption strategies. Eric Enge, founder of Pilot Holding and former Stone Temple Consulting leader who built one of the industry's most respected technical SEO practices, shares his framework for evaluating AI tool implementation. The discussion covers strategic assessment criteria for ChatGPT-5's en…

1
It’s New 12/11: Bing Grouping Deceptive Ads, Google Web Guide All, AI Mode Links & Context, Preferred Sources Global and more 15:42

23d ago15:42

15:42

Today we covered Bing testing ad grouping with the hide/show ad buttons. Google Web Guide is now in the all tab. Google AI mode updates links and adds contextual introductions. Google preferred sources is now global and adds spotlighting subscriptions in Gemini, and coming soon to AI Mode and AI Overviews. Google launches natural language Developer…

1
Will ChatGPT 5 drastically impact Gen AI? 2:13

23d ago2:13

2:13

ChatGPT-5 promises significant advances in generative AI capabilities. Eric Enge, industry veteran at Pilot Holding with decades of search marketing expertise, explores the potential enterprise applications and limitations of next-generation AI tools. The discussion examines user preference adaptation frameworks, traffic attribution models for brea…

1
What will be the biggest disruption to SEO? 3:28

24d ago3:28

3:28

Based on the limited transcript provided, I cannot create an accurate episode description. The transcript only contains the closing segment and a brief "Trend or Trash" discussion about ChatGPT-5, but lacks the main interview content with Eric Enge from Pilot Holding that would contain the specific frameworks, strategies, and enterprise insights ne…

1
It’s New 12/9: OAI-SearchBot Changes, Google Gemini Ads are NOT Coming & Search Console Date Updates 10:43

25d ago10:43

10:43

Today we covered OpenAI's small (but important) changes to OAI-SearchBot & what it means for marketers. Additionally we covered the news that ads were reportedly coming to the Google Gemini App, just to have that rumor abrupty shut down by Dan Taylor from Google. Lastly, our breaking news correspondent - Barry Schwartz - has new date range news for…

1
Will human editorial review remain essential in SEO teams? 2:44

25d ago2:44

2:44

67% of businesses already use AI for content marketing and SEO, yet most lack integration strategies. Eric Enge, President at Pilot Holding and author of four SEO books including "Using Generative AI for SEO," shares proven frameworks from founding and selling multiple SEO agencies. The discussion covers implementing cosine similarity algorithms fo…

1
It’s New 12/8: Google rank volatility and Search Console AI, more AI content and Google Ads 8:38

26d ago8:38

8:38

Today we covered Google search ranking volatility heating, while Search Console reporting is still incredibly delayed but Google introduced an AI-powered configuration. Google Search Console Insights report gains social channels. Business Insider to post AI generated quick news stories as a test. Google Merchant Center new regional member pricing b…

1
How to use Gen AI to build your SEO Program 31:30

26d ago31:30

31:30

67% of businesses already use AI for SEO and content marketing, yet most lack integration strategies. Eric Enge, President at Pilot Holding and author of four SEO books including "Using Generative AI for SEO," shares proven frameworks from building and selling multiple SEO agencies. The discussion covers relevance optimization using vector embeddin…

1
What's your first 90-day playbook to improve visibility within your local market? 3:11

28d ago3:11

3:11

90% of local marketing agencies struggle with competitive differentiation in saturated markets. Helen Pollitt, SEO strategist at iStock with proven experience in local market penetration, shares her systematic approach to rapid visibility improvement. The discussion covers her three-phase implementation framework: data-driven baseline assessment to…

1
Google Search Volatility, AI Mode Taking Over Search, Search Console AI Configurator & 22 Year Anniversary 10:42

29d ago10:42

10:42

This week, we, of course, covered the ongoing Google Search ranking volatility. Google is now blending AI Mode directly into AI Overviews. Google’s home page search bar added a new upload feature to take you into AI Mode. Google Discover and the mobile app also take you off web pages and into AI Mode. Gemini 3 and Nano Banana Pro are now available …

1
One word that defines the future of visual search for small businesses 2:16

29d ago2:16

2:16

Visual search remains underutilized by 73% of small businesses despite growing consumer adoption. Helen Pollitt from iStock brings enterprise-level visual content strategy expertise, having guided thousands of SMBs through digital transformation initiatives that increased organic visibility by measurable percentages. The discussion covers integrate…

1
What's the best phone to do crimes on? (classic) 1:02:46

29d ago1:02:46

1:02:46

For years, the must-have phone for the discerning drug trafficker or hitman was a brand you may not have heard of: AN0M. Reporter Joseph Cox tells us the story of the AN0M phone, its sudden rise and shocking fall, and the shadowy group behind its invention. Joseph's new book: Dark Wire. Incognito Mode, our ad-free, no-rerun, bonus episode feed. To …

1
It’s New 12/4: Google volatility heated, Search Console reports delays and Google pushes AI Mode more 3:50

30d ago3:50

3:50

Today we covered ongoing Google search ranking volatility, while Search Console reporting is super delayed. Google Discover and Android app is also pushing users into Google AI Mode. 0:00 - Introduction 0:46 - Google search ranking volatility 1:21 - Google Search Console reporting delayed 2:04 - Google Discover and Android app pushing AI Mode 3:24 …

1
Embedding location-based schema on AI-generated images—trend or trash? 2:26

30d ago2:26

2:26

Visual search optimization remains underutilized by 73% of small businesses despite growing consumer adoption. Helen Pollitt from iStock, who leads visual content strategy for Getty Images' stock platform serving over 1.5 million creative professionals, shares proven frameworks for integrating visual elements into comprehensive content strategies. …

1
It’s New 12/3: Google AI Mode More Defaulty, Google Adds LLMs.txt, Google Ads & More 10:15

1M ago10:15

10:15

Today we covered how Google updates its home page search bar file upload to go directly to AI Mode. Google added an LLMs.txt file to its search developer site. Black Friday ad costs are rising. And OpenAI calls a code red. 0:00 - Introduction 1:54 - Google’s search bar file upload goes to AI Mode 3:58 - Google added an LLMs.txt file to their site 5…

1
Predict how Google or ChatGPT’s AI assistants will surface local businesses differently 18 months from now 4:34

1M ago4:34

4:34

Small and mid-sized businesses face increasing pressure to integrate visual and written content strategies. Helen Pollitt, content strategist at iStock with expertise in enterprise visual content optimization, challenges the traditional separation between content formats. She advocates for breaking down barriers between written, visual, and video c…

1
It’s New 12/2: Google Blends AI Mode Into AI Overviews, Gemini 3 Expands, 22 Year Anniversary & More 12:13

1M ago12:13

12:13

Today we covered the 22nd year anniversary of the Search Engine Roundtable. Google is blending AI Mode into the AI Overviews within Google Search. Gemini 3 in AI Mode expands to 120 countries in English. We also spoke about large video files and Google SEO. Google Ads channel reporting for PMax rolling out. Google Ads partner match and more. 0:00 -…

1
SMBs will need visual optimization strategies as much as written content strategies—buy or sell? 2:18

1M ago2:18

2:18

SMBs need integrated visual and written content strategies equally. Helen Pollitt, content strategist at iStock with expertise in visual content optimization for enterprise brands, argues against separating visual and written content approaches. She advocates for holistic content strategy frameworks that break down traditional barriers between writ…

1
It’s New 12/01: Google Search Console, Gemini App UX Update & Google Ads Advisor confused 9:15

1M ago9:15

9:15

Today we covered Google Search Console’s page indexing report delay and you can now add current date annotations. We are seeing really big ranking volatility in Google over the past Thanksgiving week. The Gemini app will get a big UX update. Google Ads Advisor may mix up client accounts in MCC accounts. Microsoft Advertising quietly adds a few feat…

1
SMB SEO in the GEO Era 31:23

1M ago31:23

31:23

Small and mid-sized businesses struggle to balance visual and written content optimization strategies. Helen Pollitt from iStock brings enterprise-level visual content expertise, having developed scalable optimization frameworks for one of the world's largest stock photography platforms. The discussion covers holistic content strategy integration t…

1
Google Ads Account Hijacks, Thanksgiving Google Volatility & Web Guide For All 14:16

1M ago14:16

14:16

We are seeing volatility in the Google search results this week, Thanksgiving week. Google Ads accounts are being hijacked and it is super concerning. Gemini 3 now powers Google AI Mode for more complex queries, automatically. Google’s Web Guide is showing up more often in the All tab. Google’s Gary Illyes said AI Search change is hard to change. G…

1
How to talk (or not talk) politics at family holidays 38:53

1M ago38:53

38:53

This week, in honor of the holiday season — can you, should you change your family’s politics through holiday conversation. If so, how? A conversation with Ezra Klein. ⁠Support Search Engine! To learn more about listener data and our privacy practices visit: https://www.audacyinc.com/privacy-policy Learn more about your ad choices. Visit https://po…

1
It’s New 11/26: GEO-Detox, Google local to places bug, Google Ads metrics and Spoiled Thanksgiving recipes 14:13

1M ago14:13

14:13

Today we covered how Google Ads has new overview metrics with a custom view. Google AI Overviews ruining Thanksgiving for recipe bloggers. John Mueller of Google joked how SEOs will soon offer GEO-detox services. Google local pack changes its behavior, it goes to the Places tab and then has a pagination bug. 0:00 - Introduction 1:24 - Google Ads pe…

1
It’s New 11/25: ChatGPT shopping research, Google Ads account hijacks and more 11:13

1M ago11:13

11:13

Today we covered OpenAI releasing shopping research with ChatGPT. Google What to know in the search product detail bar. Google Ads accounts and MCC accounts are being hijacked. Google Ads added auto-linking for YouTube channels. Google Business Profiles is rolling out scheduling and multi-location publishing for Google Posts. 0:00 - Introduction 1:…

1
It’s New 11/24: Nano Banana In Search & Ads, AI Mode Ads, Web Guide For All & More 15:58

1M ago15:58

15:58

Today we covered Nano Banana being released for Google Search’s AI Mode, Google Ads and for more purposes. Google is expanding its tests of ads in AI Mode. Google Web Guide is showing up more often in the all tab. We have a new poll on Google AI Max. Google LSAs have competitive pricing. 0:00 - Introduction 1:21 - Google Nano Banana for search, ads…

1
Colossus 2 46:31

1M ago46:31

46:31

In part two of our story about Elon Musk’s growing data center empire, we visit the battle between people in Memphis and xAI. And we try to understand a strange, untested assumption at the heart of the AI financing boom. Support Search Engine! To learn more about listener data and our privacy practices visit: https://www.audacyinc.com/privacy-polic…

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