We set out to talk with our guest on this one about content. What evolved is so smart and delightful... Join us for a dive that goes pretty deep into the world of how AI plays into content marketing, with the esteemed Andy Crestodina. You will have a greater understanding of AI - we promise. Learn About... - Defining Content Marketing: Understand t…

In this live episode, we dive into the intriguing world of dark social with our special guest, Krissy Buck. Krissy is a passionate advocate for inclusive online and in-person communities, and shares her expertise on tracking and leveraging dark social for effective digital marketing. Learn About... - What is Dark Social: Understand the concept of d…

This is part two of our Season 7 reunion / Season 8 kick-off! If you're new here, we kick-off every new season with reunion shows, welcoming back each guest from the previous season. We briefly revisit their episodes and ask them one BIG question! It's always super fun, and we hope it will encourage you to listen back if you missed their episodes. …

If you're new here, we kick-off every new season with reunion shows, welcoming back each guest from the previous season. We briefly revisit their episodes and ask them one BIG question! It's always super fun, and we hope it will encourage you to listen back if you missed their episodes. This is part one of two. The one big question: What is a busin…

In this exciting finale of Season 7, we chat with Bri Seeley, an acclaimed entrepreneur coach, TEDx speaker, and award-winning businesswoman. Bri shares her insights on maintaining balance while pursuing ambitious goals, the importance of a cohesive marketing strategy, and the evolving role of social media in business. Learn About... - Mindset Shif…

In this episode, we delve into the dynamic world of e-commerce with Jeff Howell, a seasoned marketing professional who has successfully transitioned into the e-commerce space. Jeff shares his journey, insights, and practical tips on how businesses can effectively integrate e-commerce solutions into their marketing strategies. Learn About... - Trans…

In this episode, we dive into the multifaceted world of freelance writing with a seasoned marketing professional with over 20 years of experience. She shares her journey from corporate roles to freelance freedom, offering invaluable insights into the challenges and triumphs of working independently. Learn About... - Transitioning to Freelance: Disc…

On this episode, we have a special guest who knows about business and about play… and has created a business around combining them to make people be better leaders (and have a better time at work because of it). Our guest Gary Ware returns to our show after four years to discuss the transformative power of play in combating leader burnout. Learn Ab…

We are thrilled to share our milestone 150th episode! This special episode features an inspiring conversation with Angus Nelson and Bryan & Courtney Kramer, who share their bold moves to Lisbon and how it has transformed their lives and careers. Learn About... - The Big Move to Lisbon: Discover what inspired our guests to relocate to Portugal and h…

This episode was based on the following micro blog Megan wrote recently. It sparked some interest, so she decided to make it a quick solo show! Networking working. When I googled the definition of networking, the following came up: "the action or process of interacting with others to exchange information and develop professional or social contacts.…

In this episode, we're diving deep into the heart of community creation with the dynamic duo Liz Lathan and Nicole Osibodu, founders of The Community Factory. This episode is a vibrant exploration of how to foster genuine connections and build a thriving community within the event space. Learn about... - The Spontaneous Think Tank: Liz and Nicole b…

We dive into the dynamic world of brand ambassador programs on this show. As a personal branding expert and keynote speaker, our guest shares his wealth of knowledge on creating authentic, effective partnerships between brands and their ambassadors. Phil is not just a strategist but also an innovator, globetrotter, and soon-to-be author of "AI for …

Troy Sandidge is a past guest and friend who everyone benefits from listening to, y'all! We hadn't had him on in a few years (we talked Marketing Strategy in episode 65 and a mix of stuff on episode 81), so it was time to catch up and see how he has been turning online relationships into amazing offline opportunities. In this enlightening episode, …

Goldie Chan is an amazing content creator who we have wanted to have on the show for years! We are so lucky we were able to fit into her busy schedule with this helpful episode around personal branding -- on LinkedIn, in particular. Learn about... The importance of personal branding on LinkedIn: Goldie emphasizes the significance of personal brandi…

Bonus Episode Here! And... This one hurts for one of our hosts. Having to produce episodes where we talked so much about football... when your team has lost (with seconds left in overtime)... is a little painful! It's a bonus episode where Jen and Megan not only talk about the BIG game (revisit of this 4 years ago), but we also compared the social …

There’s marketing and there are business relationships, but are you including relationship marketing as an actual strategy in your business? On this episode we’re joined by past guest and friend of the show, Relationship Marketing Strategist & business owner, Jessika Phillips. Learn about a Relationship Marketing ROI strategy that will help you con…

Short-form video is all the rage! On this episode we talk with a Meta Ads expert who is using short videos to teach. The enemy of done is perfection and that is one of our biggest takeaways from our chat with John Loomer -- just start. Learn about... - The importance of getting started and not overthinking: John emphasizes the key to creating effec…

Community, customer experience, and content that aids in the development process are all not exclusive to the fintech industry, but our guest on this show has a TON of experience in that space. Marketers and more will benefit from our conversation on this one that's a smorgasbord of goodness! :) Learn about... - Community Building: Community should…

As we embark on a new year, we can all use some tips on how to manage our time more efficiently! Our guest on this live episode is an expert on productivity. Erik Fisher has had a weekly podcast called "Beyond the To-Do List" for more than a decade. And we are so excited to have him back -- his previous show ("Marketing a Podcast and How to Get Sta…

In this episode our guest shares various strategies for making content stand out and capturing audience attention in today's competitive digital landscape. Peg emphasizes the importance of being unique and original in your brand's content, as well as focusing on creating helpful and engaging content that resonates with your target audience. Learn a…

Events are a key element of the marketing mix. Our guest on this episode has unique insights into ALL of the elements of marketing strategy and spend, and on this one we touch on a lot... Mostly addressing how events play a part in different ways to driving sales and visibility. Learn about... - How in-person events provide valuable opportunities t…

This will surely be the first in a series we will do on A.I., with its constant changes and advancements! Learn about (written using Dustin's Magai tool!)... Different AI tools have varying strengths and limitations: We discuss the differences between GPT, Claude, and Bard. GPT is known for its creativity, but has limitations in memory and accuracy…

Our expert on this episode teaches us about getting hired and working with recruiters! Jodi shares her personal journey into HR and discusses the importance of human skills (soft skills), in addition to hard skills. She provides tips on how to work well with recruiters, including building relationships with a few key recruiters, offering assistance…

Our guest on this episode is a graphic designer and marketing professional who studied graphic design and film theory, and went on to becoming a freelance designer, focusing on brand identity and campaign development. We delve into the importance of inspiration and client input in the creative process, and how Brooke strikes a balance between keepi…

Events are Megan's love language and this episode hits on all the reasons why! Our guest on this episode has made it his life's work to not just plan events. He wants to create experiences... and ones that are unforgettable. Phil Mershon has been doing just that for years, and on this episode he explains the art and science that is involved. We dis…

Part two of the reunion show with four season six guests is here! More new insights... and everyone answers "what is the biggest business challenge you've overcome and how did you do it?" We also want some feedback from YOU, our listener... Tell us what YOU THINK - here. Group 1 Julie Riley Ep. 118 - Livestream Your Podcast with Julie Riley Jeff Si…

SEASON 7 IS HERE! Megan and Jen are super excited to bring you a value-packed season seven. We are going to mix it up a bit AND we want feedback from YOU!!! Tell us what YOU THINK - here. One thing hasn't changed -- we are kicking off a new season with a value-packed reunion episode. On this one we brought back six guests from last season to review…

Squirrel! Another way we refer to that shiny new thing that distracts us. Marketers classically have shiny object syndrome, and admitting it is the first step, right? This episode covers all elements of the bird app, Threads (more on this than we expected), social media in general, and events. Meg Coffey is THE preeminent digital marketing expert &…

Do you know what "zero click content" is? Our guest on this show coined the phrase and her approach to content development is super interesting. You might be reconsidering your social media strategy after hearing her on this one! "But if we're posting valuable content -- that people can consume just bite-sized pieces of -- or get that discrete valu…

Our guest on this one is a repeater - her episode was the 4th most downloaded all-time at the time of publishing this (episode 88 - on personal branding)! She knows her stuff and is an absolute delight. There is nuance in how we approach opposing views online. How we approach it with our marketing is even more nuanced. "I think the biggest thing ri…

We cover SO much ground in a short show! Determining a title for an episode where we talk about growth, demand, account-based, and field marketing was a challenge, but saying "ever-changing" really does put it succinctly. Our guest on this one is in the thick of it all as head of marketing in her current role. How we drive growth (sales) and create…

This isn't the first show we've done about live streaming or the importance of video... But this chat with Marisa talks about it specifically from a producer perspective. We know video is important, and on this episode we learn so much about what a "simu-live" is, important elements of your recording environment, show prep, and more. Whether you've…

It's crucial that we have 2-way conversations in business, and it's especially something that gets missed in social media marketing! We need to truly CONNECT with our customers and prospects. Our guest on this episode has based the foundation of her agency on this principle, which is grounded in communication theory. Brooke Sellas and her team use …

There are a handful of Instagram experts and Jenn Herman has absolutely blazed the trail! The rapid clip of updates from the platform has been challenging to keep up with, and Jenn is always on top of it, sharing with her community and followers what we should all know about the platform. On this show we discuss timely updates and evergreen tips th…

Our guest on this episode is captivating! Who better to talk to us about "captivating on command" than the dazzling Stephanie Garcia? Capturing the attention of an audience or a potential client is a skill that can take people many years to hone. There's a psychology to what people respond to, and Stephanie has it completely dialed-in. "The meaning…

Our most popular episode up until now was on a similar subject, so we're really happy to have this guest on to revisit it -- but with a big twist! Our guest Danny does a great job of differentiating "chat automation," "messenger marketing," and "chatGPT," and how they work through the sales funnel and beyond. The technology is important, but it's a…

Twitter has been going through MASS changes since it came under new ownership! #Understatement Our guest on this show is THE preeminent expert on Twitter, so we just had to have her back on the show. She previously was with us on episode 45 to talk about the relevance of the platform, and this time we talk about the latest changes and how to utiliz…

Generative artificial intelligence has made a BIG splash over the past few months! Actually, it made big news with announcements from Google and Microsoft the week we recorded this episode about ChatGPT, in particular (recorded / multicasted on Feb. 9, 2023). "It's not something to be afraid of, but it's certainly something to be aware of. And I th…

We've done a few shows with guests who own and run agencies, and each have a different perspective and story. On this episode we have another motivating agency story for entrepreneurs and WOMEN. An agency that is woman-founded and owned, AND has a focus in a specific (male-dominated) industry is super inspirational. From a "we didn't even have a co…

Is TikTok just for the kids? Or will your grandparents be taking over the platform? Our guest on this show illuminates all the ways TikTok can be used to drive community through short-form content. We discuss the vibe on TikTok and how Instagram Reels and TT are different in the type of creator and how the videos are created. People are more collab…

There are many ways to record a podcast. And now there is a newly minted way that you can both record your podcast and video record / broadcast the show in a new way too! Well, not new-new, but for sure there are some unique features we talk about. Our guest on this one gives us great tips for preparing for a clean show, how you can pre-record a li…

Everyone has a personal brand! And everyone who talks about personal branding approaches it in a different way. What is a personal brand? "I like to think of it as the version of you that lives in other people's heads." Our guest on this episode gives us many examples of what she has done to create, develop, and hone her own personal branding over …

Google Analytics is a beast that is being transformed! Google's Universal Analytics is becoming GA4. Well, for some it already is, but for others who were not ready for the transition, they provided a reprieve until summer of '23! Our guest on this episode is already using GA4 and does an amazing job of helping us understand what it is, why the cha…

We have talked before about how marketing, sales, and customer experience should work together, rather than in silos... But we have never had a guest explain there is an actual framework and strategy around this called "Revenue Operations" (Rev Ops). Having alignment of sales, marketing, and customer success across the FULL customer lifecycle is a …

What happens when two podcasters join two podcasters in a combined show collaboration marketing round table? Crazy awesomeness ensues!! We wanted to have Jeff Sieh and Grace Duffy from "Social Media News Live" on our show to talk about how they consistently do a weekly live broadcast that becomes a podcast. And they wanted to have us on to discuss …

The "Fear of Missing Out" - or FOMO - is a real thing. Our guest on this one talks about FOMO being a good thing! She has made it her mission to help businesses create FOMO to drive brand and product awareness and event attendance. She and Jen talk about how you can actually help drive buzz and awareness by using the hashtag even if you aren't in p…

Our guest on this one is close to our host in more ways than one! Lindsey Bowshier is president of a media company she is part owner of, and through years of being part of a growing agency, she and her team have implemented “traction” and the “Entrepreneurial Operating System (EOS).” She shares what that is and how her agency is using it successful…

If there ever were two rockstars of live streaming on Amazon, these are the guys! We learn how Amazon live streaming works and we discuss strategies for making it work as part of a portfolio. Chris and Jim believe in having several streams of income. While they are fully invested in this thing that IS Amazon, they know things can change very quickl…

As we embark on a new season - Season 6 - we re-visit with guests from the previous season. This is part two with some of our amazing guests! We revisit their episodes and ask them one BIG question... This time the question is "What's the number one business lesson you've learned since March of 2020?" Our guests are amazing humans (if we do say so …

We are officially into SEASON 6, friends! This moment isn't something we envisioned when we got going with this show in 2017, but we are so happy to be here, and that so many people are listening because they're getting value from each and every conversation. On our reunion shows (2-parts!), we invite the previous season's guests back and revisit t…