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Welcome to The E-Commerce Profit Lab, where we dissect the ever-changing world of digital marketing to unlock the secrets of profitability for your e-commerce business. Hosted by industry veterans from APG MEDIA, this podcast dives deep into the nuances of SEO, PPC, AI, ChatGPT, and much more. Whether you're a startup or an established brand, tune in for actionable strategies, real-life case studies, and interviews with leading experts. Boost your ROI and build a profitable, long-term partne ...
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Episode 8 - Small Business needs AI to survive
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This article from Verslo Žinios explores the increasing adoption of artificial intelligence (AI) by small and medium-sized enterprises (SMEs) worldwide. The article highlights the importance of AI for SMEs to remain competitive, citing research that reveals over 80% of SMEs believe ignoring AI can hurt their competitiveness. While many SMEs are act…
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Episode 7 - Key factors driving the adoption of AI solutions
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The provided episode discusses the growing importance of artificial intelligence (AI) for small and medium-sized enterprises (SMEs). The article highlights how AI can be used to automate tasks, improve efficiency, and gain a competitive advantage. While many SMEs have already adopted AI solutions, the article emphasizes the need for greater awarene…
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The article discusses the increasing accessibility and benefits of artificial intelligence (AI) for small and medium-sized businesses (SMBs). Despite the perception that AI is only for large corporations, the article highlights numerous examples of successful AI implementations in small businesses, including a bakery that automated 70% of its inven…
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Episode 5 - Artificial Intelligence in Lithuania
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88 percent of small businesses worldwide have already tested AI. In most cases companies have no idea what to do past this first test. Even if companies are adopting AI, people aren't using its full potential. Website: https://apg.agency/ Linkedin: https://www.linkedin.com/in/aurimasgircys/ Company Linkedin: https://www.linkedin.com/company/apg-med…
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Episode 4 - Lookalike audiences and Ads Scripts
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Have you ever heard of Lookalike Audiences? No, it's not a group of people who look like celebrities, although that would be pretty cool. Lookalike Audiences is a powerful tool in the world of digital marketing that allows you to reach and engage potential customers who share similar characteristics with your existing customer base. It's like findi…
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Episode 3 - Testimonials and Social Proof
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Welcome back to another episode of The E-Commerce Profit Lab. I'm your host, Aurimas, and today we have some exciting ideas to supercharge your digital marketing efforts. Tip number one: incorporating customer testimonials into your ad copies. You know, it's crucial to build credibility and trust with your potential customers. So why not let satisf…
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Offering daily deals that change regularly is a great way to keep customers coming back to your website. Take inspiration from the classic Deal of the Day concept. This involves offering a significant discount on a different product each day. This creates a sense of urgency and excitement among customers, encouraging them to visit your website regu…
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Today, I want to share with you a brilliant digital marketing idea that can help you expand your reach and connect with a whole new audience. It's called the Pixel Data Exchange Partnership. You see, collaborating with another company that has a similar audience but is not a direct competitor can do wonders for your ad campaigns. By exchanging Face…
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