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Design Doc

Hannah Shaffer and Evan Rowland

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Come along with Hannah and Evan in a living documentation of the game design process, from the first spark of an idea, to every disastrous surprise. It’s not an instruction manual, but a travel guide, with lots of unexpected stops along the way.
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This is Gator Tales with Sean Kelley, the official podcast of the Florida Gators, presented by UF Health. Hear exclusive interviews with players and coaches you won't get anywhere else along with the stories that have shaped the Gator Nation. New episodes are available every other Thursday! #GoGators
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Welcome to Lead the Team. This podcast is for you if you'd like to motivate your direct reports, cultivate your top leaders, and accelerate your career. You'll discover the success strategies of the world's most innovative leaders where I dive into their keys to success and hard-earned, costly lessons. We've surpassed 200 episodes and host guests like legendary Honeywell CEO, David Cote and CEO of Dunkin Brands, Nigel Travis. As well as executives from companies you know like SAP, US Golf As ...
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Opportunity Leader Lance Vaught, President of Penn Station East Coast Subs, turned a potential crisis into a remarkable opportunity during the pandemic, propelling his company to record-high growth. Also his journey from intern to CEO is inspiring...and a masterclass in leadership, resilience, and the power of a proactive mindset. At the heart of L…
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Episode 39 of Gator Tales with Sean Kelley, presented by UF Health, delivers a power-packed roundtable discussion as Florida athletics hits a pivotal moment in the season! Join Sean and an all-star panel of FloridaGators.com experts – Scott Carter, Chris Harry, and Kyle Crooks – as they dive deep into what promises to be an exciting stretch for Gat…
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The Kickstarter for Escape from Wonderland is LIVE! Support the game here! How do you know when a game is ready for Kickstarter? How far along should it be before bringing it to the world? In this episode, we talk about the delicate balance of presentation—slick, but not *too* slick; done, but not *too* done. We explored how crowdfunding has change…
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🌟 The "Love All" Leader George Goldhoff, President of Hard Rock Hotel and Casino in Atlantic City, shares his remarkable journey from dishwasher to CEO. His story embodies the essence of the "Love All, Serve All" philosophy that underpins Hard Rock. This guiding principle has become the foundation of leading with heart and purpose in the ever-evolv…
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Power Positive Mindset Bruce Lowthers, CEO of Paysafe Group, shares his remarkable journey from a stage four cancer diagnosis to profound personal and professional growth. What if you faced life’s ultimate challenge? Well for Bruce, this experience ignited the power of a positive mindset—not just for himself, but as a beacon for those around him. I…
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Success Accelerators Pete Maldonado and Rashid Ali, Chomps' dynamic Co-Founders and Co-CEOs, share the strategy they used to accelerate the success of their entire organization. In just over a decade, they’ve turned a modest $6,500 investment into "Chomps"—the fastest-growing food brand in the entire consumer landscape—projecting over $500 million …
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In Episode 38 of Gator Tales, we celebrate UF Homecoming with three exciting guests! First, we catch up with Gators Football standout Tyreak Sapp, who talks about his recent success on the field, his leadership role on defense, and even his love for the Red Power Ranger. Next, we head to the greens with Gators Golf star Ian Gilligan, fresh off a te…
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The first conversation we've had about cover design in games! We discuss how book covers are often the first thing people see of our games, how a well-designed cover can stick in someone's memory, and how a great cover isn't just about first impressions—it can make you want to pick up a book again and again. And a special thanks to our editor, Rob,…
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The Leadership Factor Angie Hicks, "The Angie" of Angie’s List which is now Angi.....shares the factor behind her and her incredible organization's success. In our heartfelt conversation, she shares her amazing career journey from starting a small business to becoming a national brand. No matter if you're an entrepreneur starting a business or a se…
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The Massage Leader's Edge Shane Evans is the Co-Founder and CEO of Massage Heights, a leading massage and wellness franchise with more than 135 Retreat locations across the U.S. and Canada. After experiencing back pain at age 19, she was only able to find relief through massage therapy but found it costly. This sparked a mission that would lead to …
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In this episode of Gator Tales, host Sean Kelley chats with two standout Florida Gators athletes. First, volleyball star Elli McKissock shares her experiences as the Gators' libero, reflecting on her leadership role, her Gator journey, and the mix of emotions as she approaches the end of her college career. She also dives into her playing style and…
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One of the hardest lessons in game design is coming to terms with the fact that many of our favorite ideas will remain unrealized. In this episode, we explore the games we may never complete, our lingering dream of bringing them to life, and how accepting their incompleteness might help us face the reality of death. Links/Credits: Website: turtlebu…
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The 'Pawsitive' Turnaround: Chris Rowland’s Leadership Revolution Meet Chris Rowland, the visionary CEO of Pet Supplies Plus, the leading pet retail franchise with over 730 locations across the U.S. and its sister brand Wag N’ Wash. Chris didn’t just lead a turnaround—he redefined what it means to run a powerhouse brand in the pet industry. With a …
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The Whiskey Secret Fawn Weaver, visionary CEO and founder of Uncle Nearest Premium Whiskey, has made history by creating the fastest-growing American whiskey brand ever. She stands among a rare group—one of only five African American women to lead a $1B+ company in U.S. history. But Fawn's journey is about more than building a business... ...it’s a…
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This unique episode of Gator Tales with Sean Kelley features two all-time Gators greats.Hall of Famer and football Ring of Honor member Emmitt Smith was back in Gainesville to serve as “Mr. Two-Bits” and enjoy Gators Football. He joined Jeff Cardozo and Tate Casey during the pregame show on the Gators Sports Network from Learfield. We share that di…
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Evan and Hannah try playing their new game with a very rough draft of the rules, in a cross between a playtest and design session. New ideas and new questions abound as they explore uncharted territory. To follow along with the design, Questlandia character sheets and reference rules can be downloaded for free here: https://turtlebun.com/pages/down…
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Moving 28 Million People by Train. Robert Grasty, Amtrak’s EVP and CHRO, is driving the transformation of a dynamic workforce, essential to keeping millions of passengers moving across the country every day. With a clear focus on shared purpose, innovation, and operational excellence, you'll hear his strategy for reshaping Amtrak’s growing organiza…
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The President’s Time Secret Anthony Viglietti, President at theSkimm, dives into a game-changing approach to leadership that can immediately elevate your effectiveness His strategy led to incredible revenue growth... 100%+at theSkimm A massive leap from $60M to $400M at Univision. 200% growth at BET Digital. What You’ll Discover in this Episode: ✅ …
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The Vision Spark Jesse Cole, founder and owner of the Savannah Bananas. has unlocked a trailblazing approach that sparks creativity and inspires a whole new way of thinking—not just in sports, but in life. His relentless drive to innovate could reshape how we tackle the world’s toughest challenges. Imagine if we all approached problems with this ki…
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Episode 35 of Gator Tales with Sean Kelley, presented by UF Health, is all about transfers making an impact!Kelley kicks things off with Gators running back Montrell Johnson, fresh off a 71-yard touchdown run and a career milestone of 2,500 rushing yards. Johnson reflects on his journey from Louisiana to Florida and his role as a team leader this s…
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The WOW Leader! Jason Parker, Co-Founder of K9 Resorts and CEO of K9 Resorts Franchising, shares his remarkable journey of becoming one of the youngest entrepreneurs in the franchising world. At just 12 years old, he and his brother identified a need — and they never looked back and continue to generate "WOW" experiences for their customers (which …
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We're joined by public historian and musical improviser Alanna Shaffer to discuss real-world amusement park horror and Dippin' Dots scams at Dorney Park. Alanna shares thoughts about story vs plot, new character drives, and everyone's personal breaking point after a day with no water. To see Alanna and Thank You, Places in person, check out their m…
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Leadership by All David Zeman is Chief Strategy Officer at ENT and Allergy Associates... THE Nation’s Largest ENT, Allergy & Audiology Practice. He shares the incredible story of a hospital system that was struggling. Everything was chaotic until one leader introduced a simple but powerful mantra that changed everything. It united the staff work an…
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A Remarkable Rise to CEO Get inspired by the extraordinary journey of Tatyana Zlotsky, the CEO of A Place for Mom....the leading senior care advisory service in North America Tatyana's story is a powerful lesson in resilience, adaptability and leadership. When she and her family arrived in the US as refugees, she faced many tough obstacles. Despite…
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The Accountability CEO Scott Wine, has 16 years as CEO and top executive at major public companies like CNH, Polaris, UTC Fire and Security, Danaher, and Honeywell. He shares his proven approach for instilling accountability across organizations and teams at all levels. Just wait until you hear how this one strategy... ...delivered REMARKABLE resul…
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The new athletic year begins with Episode 34 of the Gator Tales Podcast with Sean Kelley.In this episode, Kelley sits down with Gators quarterback Graham Mertz and Gators linebacker Shemar James for a combo interview. The three discuss the upcoming season and go into detail about the Gators offense and defense from each of the team leaders' perspec…
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The Groove Leader Aaron Nursey, Founder and CEO of Direct Components, reveals how his DJ'ing for the team infuses the workplace with an electrifying energy. This vibrant approach not only boosts morale but also sparks outstanding performance, making the 26-year-old company a standout hub of creativity and enthusiasm in its industry. ---- Direct Com…
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We continue our design of a creepy amusement park game, starting with the question, "What does bad behavior look like in an amusement park?" In this episode, we begin with a lot of questions, and end with a roadmap to a first playtest that includes character weaknesses, theme park-related goals, and an unreliable park map filled with skulls and cro…
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Food Fight! Join Brandon Rhoten, Chief Marketing Officer at GroundTruth, as he shares his most compelling stories and lessons from the world of bold, snarky marketing. You'll discover how he revolutionized Wendy's brand with viral Twitter feuds, turning the fast-food giant into a social media powerhouse. You'll also get an insider’s look at the cre…
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The CAULIPOWER Founder, Gail Becker ... ...took a bold leap of faith. She traded an illustrious corporate career and went ALL In on a singular vegetable. Driven by a moment of profound inspiration, she forged a groundbreaking category in the "better-for-you" frozen food industry. Under her leadership, CAULIPOWER skyrocketed to over $100 million in …
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No Fail Leadership Garry Schwartz, COO of Mission Technologies, is a Marine Officer Veteran and has seen his fair share of high-pressure situations. AND in this interview you'll hear how he navigated one this toughest beyond the battlefield.. ...when a leadership shakeup challenged the organization, Garry knew he had to take a risk. Facing an uncer…
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How can you use simple rules to create a complex setting? In the second part of this live design series, Hannah and Evan take a swing at world and character mechanics. To create a spooky, surreal environment, they’re forced to come up with new ways to approach worldbuilding and character design. Links/Credits: Website: turtlebun.com Patreon: patreo…
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Million Dollar Klicks Ryan Slipakoff, Chief Transformation Officer at Klick, the incredible story of how his company awarded $1,000,000 to motivate team members to leverage Ai. The results were powerful... ...innovation accelerated. ...productivity sky rocketed. ...customers and industries were transformed. While some leaders consider Ai a "headcou…
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The Breakthrough Leader Doug Hardesty, COO at MycoWorks, shares where leaders can consistently source the best ideas for their teams and companies. You'll hear the story behind his strong track record of success and innovation, leading a biotech company that is growing an incredible new category of materials from mycelium–the root structure of MUSH…
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240 Miles of Discomfort Jonathan Edwards. CEO - Americas at iC Consult, shares the unexpected lesson he uncovered through grit and endurance. This distance is like running 9 marathons consecutively and let's just the say there is a lot of learn about leadership of yourself and others when you put yourself through this kind of extreme conditions. Hi…
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The Viral CEO Joseph Stinziano, President and CEO of First Orion, recounts the daunting moment in his career that transformed a crisis into a monumental success for both him and his organization. It involves Mark Cuban, legendary filmmaker Michael Bay, and a disastrous viral video. However, what emerged from this chaos was extraordinary. This demon…
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What makes a game hack manageable in scope and size? Hannah and Evan delve back into game design to create a creepy amusement park Questlandia hack on the fly. They begin by brainstorming moods, moments, mechanics, and materials for a spoooooky game. From doppelgangers to malevolent crowds to corn dogs, they end with a wealth of ideas for the next …
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The North Star Negotiable Pavlos Pavlidis, President & Chief Operating Officer Medix Infusion, shares the secret behind his leadership success. Many leaders and their teams rush into making change then risk confusion, wasted resources, and decreased morale. But when you clarify your absolutes you provide a leadership "North Star" that helps guide y…
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24/7 Media Titan Amanda Smith, President of Fairchild, has led at giants like the WSJ, NYT, and VOGUE. Now she's at the helm of Fairchild… the oldest and largest source of fashion news and analysis for industry leaders, and the global fashion industry. Their brands include WWD, Beauty Inc, Footwear News Sourcing Journal and Rivet. She unveils the p…
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Ever been on an executive cruise? This episode is brought to you by UnCruise Adventures Small Ship Cruising that connects guests with nature and wildlife while exploring some of the most remote and scenic destinations on the West Coast of the Americas including Alaska, Baja, and Hawaii. Get the latest deals benleads.com/cruise ------ Team-First Lea…
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Barrier Breaker Sarah Chavarría, first female CEO in Delta Dental of California and Affiliates' 68-year history, is spearheading a major transformation from a traditional dental insurance company to an innovative healthcare organization centered on oral health. With extensive executive leadership experience, Sarah has identified a critical obstacle…
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Mentorship Power Michael Yamartino, CEO of Route, shares an INCREDIBLE strategy to work with a top mentor! Out of hundreds of interviews on Lead the Team, having at least one helpful mentor is an absolute common success factor. They inspire and accelerate your success. And you need to hear Michael's perspective here and the stories of how he quickl…
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Grow Your Next Gen Leaders Tom Mertz, COO of T5 Data Centers. shares his strategy for cultivating talent, fostering mentorship, and building a resilient leadership pipeline. Next Generation leaders are pivotal for your organization's future, offering fresh perspectives, challenging the status quo, and offering ideas on emerging technologies. With D…
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Discomfort Power. Drayton Virkler, President and Chief Commercial Officer at Fortrea, shares his guiding mantra that's led to ground breaking initiatives and results in his 23 years in the life sciences industry from the US to Singapore. This leadership philosophy pushes boundaries and drives innovation and excellence. Just wait until you hear the …
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Hannah and Evan face off in a battle of inspiration and ego to outdo each other's most founder ideas. Then, they set impostor syndrome aside and dilute those ideas down to something they'd both be willing to try. Links/Credits: Website: turtlebun.com Patreon: patreon.com/turtlebun Design Doc intro/outro theme by Pat King Jingle news by Jay_You -- h…
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Monumental Results! Joe Quinn, CHRO at Vision Technologies, reveals his top strategy for achieving extraordinary success in both his personal and professional life. A passionate life-long learner, Joe's journey is nothing short of inspiring. His first appearance on Lead the Team was packed with invaluable tips, practical gadgets, and a contagious e…
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The Simplicity Secret Joe Conley, CTO at Trilogy, shares the guiding principle that transformed his leadership style and accelerated remarkable outcomes. Now simplification has become the North Star of his career. The alternatives are traps... ..."Shiny-object syndrome" that damages performance when you and your team get distracted. ...complication…
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The Guardrails Came Off!!! Michael Koenig, COO of Tucows, shares his strategy for leading his organization in a time where are limitless opportunities AND endless risks. The "guardrails" of AI haven't been established, so EVERY team in EVERY industry must have the framework for focus, progress, and execution. That's where Michael's message comes in…
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Do You Logically PIP? Joshua Skeens, CEO at Logically, shares the powerful question that saved an employee from being fired and then completely turned their performance around. We all need a question like that. As leaders it's easy to get caught up in the “telling” BUT miss the opportunity of the “asking”. Josh’s story is enough to inspire you and …
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Live-Fire Leadership Dave Barbuto, CEO at uBreakiFix by Asurion, shares his incredible journey from Combat Veteran to CEO. In one humbling military exercise, his entire leadership perspective was forged. Now he uses this lesson to inspire leaders across their 700 stores serving millions of customers. He's never forgotten it, and you won't either. -…
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