Conversations with fashion industry innovators and disruptors discussing solutions to real industry challenges.
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Explore real-life strategies, growth hacks, and proven marketing advice through powerful interviews with top leaders and retailers in the retail industry. Join Ashley Alderson, the Founder of The Boutique Hub, as she talks with retailers, boutiques, wholesale brands, vendors, and industry insiders. Discover the invaluable secrets that have propelled companies to success while maintaining a healthy balance between life and business. Embrace the spirit of Community over Competition, and uncove ...
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Stories, tips and advice from women at the intersection of fashion, entrepreneurship, sustainability and tech. It's F.E.S.T., and it's the future. Hosted by fashion journalist Lorraine Sanders.
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Are you ready to launch a Clothing Line? or Scale your Fashion Brand? Get ready to FastTrack your business with the latest strategies, mentoring advice and inspiration from industry experts and Fashion CEOs. FastTrack Your Fashion Brand Podcast with Nicole Di Rocco will inspire you to take action with the goal to work smarter not harder! This podcast is for any fashion entrepreneur that wants to create a sample, sell to big box retailers, master social media for their brand, to seeing their ...
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Become a Paid Subscriber: https://anchor.fm/ebooks4fashion/subscribe Welcome to "The Fashion Marketing Podcast" by Ebooks4Fashion.com! Join us as we explore the dynamic world of fashion marketing, sharing valuable insights, strategies, and trends to help you succeed in the fashion industry. Whether you're a budding fashion entrepreneur, a seasoned marketer, or simply passionate about fashion, our podcast is your go-to resource for all things fashion marketing.
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Five Minute Friday: The Riches are in The Niches
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What is the secret to setting your business apart? Figure out your niche and connect with those people! Listen in learn how to speak—and stand out—to your ideal customer. Resources: Join The Boutique Hub Community
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World Retail Congress 2024: AI, Sustainability, and Disruption in Fashion
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Join hosts Bret Schnitker and Emily Lane as they recap their experience at the World Retail Congress 2024. They discuss the hot topics of AI, bracketing, carbon neutrality, disruption, eco-friendliness, and geopolitical variables. The conversation highlights the challenges and opportunities facing the fashion industry. With insights from industry e…
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#607 Transitioning in Retail: Lessons Learned and Exit Strategies
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Is it time to reevaluate your business journey? Megan Crabtree, Membership Representative at The Boutique Hub, joins us for a candid conversation about the tough decision to close her boutique. In this episode, she shares her personal experience of navigating having her identity tied to her business—and the realization that sometimes success means …
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#317 - From Dream to Doorstep: Mastering Dropshipping for Your Fashion Business
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Episode 317 - From Dream to Doorstep: Mastering Dropshipping for Your Fashion Business. Unlock the potential of dropshipping for your fashion business! Join us in this episode as we guide you through the journey from dream to doorstep. Learn the ins and outs of mastering dropshipping and discover how it can revolutionize your fashion brand. Get rea…
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Five Minute Friday: Six Questions to Ask Wholesale Vendors at Market
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When you're headed to market, knowing what to ask vendors is so important. Listen in to learn six key questions to make sure you get answered so that your future trips to market go as smoothly as possible. How to Buy Wholesale Guide
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Woman in Leadership with Eva Hughes of Former Vogue Latin America
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Former CEO of Conde Nast in Latin America and Mexico, Eva Hughes, joins Bret Schnitker and Emily Lane to discuss her experiences as a woman in leadership and the challenges she faced in a male-dominated industry. She emphasizes the importance of self-awareness, personal growth, and confidence. Eva shares insights on managing personal and profession…
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#606 Mastering Leadership: Building Strong Teams, Ensuring Compliance, and Creating a Great Workplace
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Have you found yourself propelled into the world of managing people when all you were prepared to do was focus on scaling your business? Jackie Koch, Founder of People Principles and host of the World's Greatest Boss podcast, knows the feeling all too well. Today, she joins us to demystify the challenges of team management and equip entrepreneurs w…
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#316 - [Lesson Preview] How to Create Fashion Products or Services that your audience will love.
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Episode 316 - [Lesson Preview] How to Create Fashion Products or Services that your audience will love. This Episode is recorded from Module 5 of the Certified Online Course Fashion4Profit - How to Grow your Fashion Business and Your SALES Consistently, to learn more >> https://www.fashionmarketing.biz/fashion-for-profit FREE Resources to Start or …
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Five Minute Friday: Five Steps to the Perfect Online Sales Process
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Last week, you heard me talk about the perfect process to follow for in-person sales. Today, I'm breaking down how to make the perfect online sale. Listen in to hear the key steps to follow to give online customers a memorable sales experience. Resources: Facebook Ads Masterclass
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#605 The Power of Adaptability: Thriving in a Changing Retail Landscape
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Today we’re joined by April Rector, owner of The Light House Boutique. In this episode, she shares her entrepreneurial journey, from the challenges of launching her business amidst the pandemic to its eventual success. She also offers practical insights into running a boutique during uncertain times, including the importance of perseverance, strate…
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#315 - [Replay Episode #08 ]- Local Fashion Mastery: 7 Strategies to Boost Your Brand's Presence
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🎙️ Dive into the world of local fashion promotion with our latest podcast episode! Join us as we unpack seven powerful strategies to elevate your brand's visibility and engagement in your community. From hosting pop-up events to collaborating with local influencers, we'll share actionable tips and insider secrets to help you dominate the local fash…
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Five Minute Friday: Five Steps to the Perfect In-Store Sales Process
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How often have you gone into a store and heard someone immediately ask: "Can I help you with anything?" Asking this question right off the bat is the kiss of death—and a common mistake you should make sure your staff avoids at all costs. Listen in to learn what they should be doing instead to close the perfect sale in your brick-and-mortar store.…
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The Entrepreneurial Journey with Shoe Icon Stuart Weitzman
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Join Emily Lane and Bret Schnitker as they dive into the entrepreneurial journey of fashion legend Stuart Weitzman. From his early days as a designer to building a legacy business, Weitzman shares the twists and turns, good decisions and bad decisions, that led to his success. Discover how he found inspiration outside of the industry, the importanc…
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#604 Facebook Ad Strategies for Small Business Retailers
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Curious about Facebook ads and eager to harness their potential for your business? Look no further! In this episode, we're diving into the dynamic world of Facebook advertising with our expert, Jeff Fenn, Director of Marketing. Whether you're new to Facebook ads or hoping to level up, Jeff unpacks the ins and outs of Facebook ads, from debunking co…
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SPECIAL EPISODE - 🎂 It’s time to celebrate in style because it’s our birthday!
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🎉✨ Attention Fashionistas! ✨🎉🎂 It’s time to celebrate in style because it’s our birthday! 🎈 To thank you for being part of our fashion-forward community, we’re throwing an exclusive Flash Birthday Sale at Maiden-Art.com and Ebooks4Fashion.com!For one day only, enjoy a fabulous 50% OFF on everything sitewide! From trendy jewelry pieces to insightful…
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Five Minute Friday: Cultivating Success: Why Culture is King
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We've all heard people say "cash is king." But more important than cash—and what leads to more cash—is culture. Listen in to learn why figuring out your company's culture is the key to long-term success. Ashley Alderson: Instagram The Boutique Hub: Instagram
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Embracing Imperfections: Human Process of Garment Manufacturing
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In this first episode of Clothing Coulture season 4, hosts Emily Lane and Bret Schnitker explore the human process behind garment manufacturing. They discuss the hundreds of millions of people involved in the industry and the various stages of production, from fiber to fabric to garment creation. Despite advancements, they emphasize the importance …
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#603 Unlocking the Secrets of Apparel Manufacturing
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In the intricate process of garment production, there is a lot of complexity that often goes unnoticed. Joining us today is Philippa Comfort from Creative Culture Consulting, sharing her journey into the industry and revealing the nuances of garment production that many overlook. Philippa explains the behind-the-scenes realities of production, the …
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#314 - How to Start a Fashion Business
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* Replay #04 - How to Start a Fashion Business.Read more on my blog post >> https://ebooks4fashion.com/2018/05/29/how-to-start-fashion-business/ * Start4Fashion Online Course: How to START the right Fashion Product or Service Business. ONLINE COURSE (Beginners)"START4FASHION is the perfect course for who wants to START aFashion Product or Service …
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Welcome to another Five Minute Friday episode! Today we're talking about the key things to measure in your business. Download the Retail Acronyms Sheet
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Episode 313 - [ Replay #91] Can you Help Me?Would like to like to leave a review on my Profile and receive a Store Credit of €5.00 as a GiftCard?Here's How:1. STEP 1: Leave a Review on https://g.page/ebooks4fashion/review2: STEP 2: Reply to this email with the link to your review or just let me know that you wrote your review.3. STEP 3: Receive You…
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#602 Mastering the Art of Boutique Ownership: A Deep Dive into Niche Markets and Online Expansion
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Jincy Wallace, the dynamic Boutique Boss and Owner of Jincy’s Southern Change, joins the show to offer a fresh perspective on boutique ownership. In this episode, Jincy shares the lessons she learned about understanding her ideal customer's demographics, personality, and style preferences, as well as the importance of personalized customer experien…
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Five Minute Friday: 5 Common Retail Acronyms Every Retailer Needs
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Welcome to our new Five Minute Friday series, where I'll be sharing bite-sized actionable tips to help you grow your business! In this inaugural episode, I'm breaking down the major retail acronyms every retailer should know—no matter what kind of business you're in. Download the Retail Acronyms Sheet…
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#312: Step-by-Step Guide to Creating Your Dream Fashion Business | TikTok Tips" #FashionBusiness #TikTokTips
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Episode 312: Step-by-Step Guide to Creating Your Dream Fashion Business | TikTok Tips" #FashionBusiness #TikTokTipsDiscover the ultimate step-by-step guide to building your dream fashion business in episode 312 of our podcast. Learn essential tips and strategies straight from Ebooks4Fashion TikTok expert. Learn more at Ebooks4Fashion.com #FashionBu…
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Season 6 Kickoff: What's Working For Small Business Retailers Right Now
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Welcome to Season 6! This season, we're shaking things up. It's time to get real and authentic because life is too short for anything less. We're diving deep into the world of boutique ownership, exploring the challenges, triumphs, and everything in between. I'm here to listen to your stories, your questions, and your struggles, and together, we'll…
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#311 - Unleash Your Fashion Entrepreneurial Dreams with Our Revamped 90-Day Plan eBook
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Welcome to Fashion Marketing Podcast a podcast sponsored by Ebooks4Fashion.com, where we delve into the world of fashion entrepreneurship and empower fashion entrepreneurs to turn their dreams into reality. I'm your host, Maristella, and in today's episode, we have an exciting announcement to share with you. We are thrilled to introduce the fully r…
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#312 Unleashing the Power of Fashion Entrepreneurship: A 90-Day Blueprint
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Episode #312 Unleashing the Power of Fashion Entrepreneurship: A 90-Day Blueprint Welcome to The Fashion Marketing Podcast, a podcast sponsored by Ebooks4fashion.com become a fashion boss and create the fashion business and life of your dreams. In the The Fashion Marketing Podcast we delve into the dynamic world of fashion entrepreneurship, marketi…
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#310 - [Replay #230] The Art of Influence: How to Leverage Instagram Influencers and Skyrocket Your Fashion Business.
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Episode 310 - The Art of Influence: How to Leverage Instagram Influencers and Skyrocket Your Fashion Business. Unlock the Secrets of Instagram Influencer Marketing Exclusively for Paid Subscribers! In this episode, we dive deep into the world of leveraging influencers on Instagram to supercharge your brand's growth. Learn insider strategies, expert…
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What's Next in the Fashion Industry? 2024 and beyond
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In the final episode of the 3rd season, hosts CEO of Stars Design Group, Bret Schnitker, and CSO, Emily Lane discuss the fashion industry's future, focusing on the trends and innovations expected in 2024 and beyond. They delve into various topics, including the impact of artificial intelligence (AI) on design and marketing, geopolitical and global …
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#309 - [REPLAY #231] Building Your Email List and Cultivating a Community of Buyers for Fashion Businesses.
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Episode 309 - Building Your Email List and Cultivating a Community of Buyers for Fashion Businesses. Welcome to "The Fashion Marketing Podcast only of Paid Subscribers," the ultimate podcast for fashion entrepreneurs seeking to build a thriving online presence. In this subscription-based podcast, we deep dive into the strategies and tactics needed …
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FTV: Boutique Owner Myths Debunked with Sara Burks
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Sara Burks, our director of partnerships and education at The Boutique Hub, and I go over Boutique Owner Myths Debunked in this Season 2 episode — which was the topic of one of our breakout sessions at the 2019 Boutique Summit. No matter where you’re at in your business journey, it's always good to go back to the play book. We cover loads of useful…
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#308 - Crafting an Irresistible Online Store or Fashion Boutique: A Student's Guide to Captivating Design.
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Episode 308 - Crafting an Irresistible Online Store or Fashion Boutique: A Student's Guide to Captivating Design. Welcome to "Crafting an Irresistible Online Store or Fashion Boutique: A Student's Guide to Captivating Design" podcast episode! If you're a student dreaming of starting your own online store or fashion boutique, this episode is tailor-…
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FTV: How to be more Productive as a Business Owner with Ashley Alderson
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“It’s so common today to hear the word busy. Everybody is busy. But the question is, are you busy doing the right things?” In this episode from Season 3, I talk about how I’ve learned to think like a CEO, prioritize my time and set necessary boundaries, and I outline my top tips for How to be More Productive. I cover the three questions you need to…
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6 Lessons Business Owners Can Learn from Taylor Swift
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As I wrap up Season 5 of the podcast, I want to talk about where we are in the industry, where there’s opportunity right now, how to approach marketing your business in 2024 ... but mainly I want to talk about Taylor Swift! Whether you like her music or not, you can’t deny that Taylor Swift has had a monumental economic impact. The Eras Tour alone …
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#307 - From Dream to Doorstep: Mastering Dropshipping for Your Fashion Business
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From Dream to Doorstep: Mastering Dropshipping for Your Fashion Business. Unlock the potential of dropshipping for your fashion business! Join us in this episode as we guide you through the journey from dream to doorstep. Learn the ins and outs of mastering dropshipping and discover how it can revolutionize your fashion brand. Get ready to streamli…
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Discover more MAGIC in 2024 with Kelly Helfman, President of MAGIC
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I’m so excited to welcome back to the show one of my favorite guests and BFFs, Kelly Helfman, President of MAGIC. And we have some BIG news to share with you! Of course, I first get the inside scoop on emerging trends and what we can expect at the upcoming MAGIC events in Las Vegas, New York and Nashville. But Kelly and I spend most of the episode …
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A Masterclass on Building and Scaling a Brand with Sam Paik, State of Fashion / YZE Agency
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This week I am talking to one of my favorite people in the industry who’s advised me, encouraged me, brainstormed with me … and pushed me to eat more than just meatballs! In addition to being a good friend and foodie, Sam has worked in every single corner of the fashion industry and has such amazing insight into how things work and where there’s op…
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#306 - Elevate Your Brand: Mastering the Art of Designing a Profitable Product Line👚
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Hi Fashionistas, I hope this message finds you immersed in your passion for fashion! As someone who appreciates the delicate balance between creativity and business acumen, you'll agree that crafting a stellar product line is the heartbeat of any successful fashion venture. Today, I want to share valuable insights to help you elevate your product l…
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FTV: Legal Tips for Small Businesses with Andrea Sager, founder and CEO of The Legalpreneur
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On this episode of the #BoutiqueChat Podcast, Andrea Sager joined me for Legal Tips for Small Businesses. As an attorney and former boutique owner, Andrea knows all the legal information small business owners may overlook. I chatted with her in season 3 about how to choose the right entity, how to avoid infringement, and trademarks. Bring a pencil …
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How Regional Markets Can Benefit Your Business with Tara Thorn, Cedar and Cypress Designs
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Today we’re talking all things market – what sets regional markets apart from national shows, the benefits of both, the importance of attending market, and tips for success while there. In addition to being the owner and founder of Cedar and Cypress Designs, my friend Tara Thorn is also on the board at the Minneapolis Mart, which holds six annual s…
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FTV: Scaling from Entrepreneur to CEO with host Ashley Alderson
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I reflected on some of my personal experiences as a business owner in this solo episode on Season 3. When I started to look backward through the evolution of The Hub, I identified five steps that I think we took to grow our business and that I have seen mirrored in other businesses. I call them the 5 Steps for Scaling from Entrepreneur to CEO, and …
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If You Don’t Adapt, It’s Not Going To Work with Taylor Jones McClellan, The Tiny Closet
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Diversifying sources of revenue, building a personal brand, social media marketing and running a business through different seasons of life – Taylor and I talk about it all in this episode! The founder of The Tiny Closet, Taylor Jones McClellan is back on the podcast to update us on her life and business. Since last being on the show in Season 2, T…
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FTV: 12 Crucial Tips for Boutique Owner Success with Sara Burks
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In this episode, I was joined by our retail professor Sara Burks to talk about the 2020 Retail Bootcamp and go through our 12 Crucial Tips for Boutique Owner Success that were a key focus of the course. Retail Bootcamp isn’t just for those who feel their business is failing; your business will always have areas to improve on and grow. Retail is shi…
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How EOS (Entrepreneurial Operating System) Can Transform Your Business and Team with Tom Wesner, founder of EOS Worldwide
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This episode is a little different. This week I am joined by my business coach Tom Wesner of EOS Worldwide — so you’re going to get all the juicy details of what it’s really like at The Hub behind the scenes! Aside from reminding me of the things I need to continue to work on, Tom breaks down what the EOS (Entrepreneurial Operating System) Model ac…
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#305 - Welcome Back! Ignite Your Personal Brand in 2024 with Confidence ✨
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Episode 305 - Welcome Back! Ignite Your Personal Brand in 2024 with Confidence ✨ Hi Fashionistas, Happy New Year! 🎆 We hope your holiday season was filled with joy, laughter, and well-deserved relaxation. As we step into the promising canvas of 2024, the Ebooks4Fashion.com team extends a warm welcome back to you all. ✨ Ignite Your Personal Brand: A…
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FTV: How To Maximize Your Market Experience with Amy Harper, DMC Sr. Vice President of Retail Development and Market Services
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Dallas Market Center’s Amy Harper joined me in Season 2 for How to Maximize Your Market Experience. In this episode, Amy gives some amazing tips on attending to market, whether it’s your first time or you are a veteran buyer! She gives us valuable information on why going market is so important, how to plan your time at market, what to expect at Da…
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Key Components of the Six Layers of Retail in 2024 with Sara Burks, Director of Partnerships & Education at The Boutique Hub
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Our very own retail professor is back on the podcast! Today Sara Burks, Director of Partnerships and Education at The Boutique Hub, is joining me to dive into the six essential pieces of growing and mastering your business, which we refer to as the Six Layers of Retail, and the most important components of each of these layers specific to 2024. As …
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FTV: Creating a Strategic Marketing Plan for Your Business, with Brand Expert DruStew
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What does it mean to sit down and create a strategic marketing plan for your business? In Season 1, I visited about it with my friend Dru Stewart, a marketing and branding expert who works with Cactus Ropes, Pro Equine Group, Hatco, and many more. Not only do we cover marketing strategies working for the world’s largest brands in western, but we al…
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Prepping for the New Year: Reflections on 2023 and Predictions for 2024
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This is my favorite week of the year! I know things may still be chaotic for you with inventory reduction sales and taking inventory. But in the busy that it can bring, I think this week between Christmas and New Years is one of the most reflective — which is why I love it so much! I personally try not to plan a lot of meetings and keep my schedule…
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FTV: Tips to Create a Profitable Ecommerce Business with Erin Hooley, Bailey’s Blossoms
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Erin Hooley, founder of Bailey’s Blossoms, joined me in Season 3 for Tips to Create a Profitable Ecommerce Business. Erin is a living example of being more successful by knowing her numbers. She goes in-depth on conversion rates, branding, and how she manages business and motherhood. But there are so many more helpful business tips from this well-s…
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