Beste Gabrielle Guzman podcaster (2024)

1
Mastering Brand Names: 7 Deadly Sins to Avoid 16:28

1d ago16:28

16:28

The Unified Brand Podcast brings expert insights into building impactful, memorable, and successful brands. In this episode, we dive deep into the 7 critical mistakes that businesses make when choosing a brand name. Discover why creatively spelling a brand name might backfire, how copying big brands can land you in trouble, and why simplicity is th…

1
Strategy Games: Linking Business Goals with Customer Value with Andrew Dod 46:39

3d ago46:39

46:39

Transform your business from within! This episode reveals the secrets to breaking down complex strategies into actionable steps, all while linking them to key performance indicators. Learn how a customer-focused approach led to success stories like Hilton Hotels and Mecklenburg County. We'll also share vital tips to foster collaboration between sal…

1
Unlocking the Secrets of Effective Brand Positioning with Kathy Guzmán Galloway 45:52

7d ago45:52

45:52

In this episode of The Unified Brand Podcast, we sit down with Kathy Guzmán Galloway, a seasoned strategist and CEO of The Clarity Wizard, to uncover the secrets of successful brand positioning. With over 20 years of experience in the consumer packaged goods (CPG) industry, Kathy shares invaluable insights on how to truly understand your consumer, …

1
Thriving with Impactful Marketing Strategies in the “Messy Middle” with Dionne Mejer of Revenue by Design 43:39

10d ago43:39

43:39

Transform your sales and marketing alignment for unstoppable revenue growth! In this episode, we break down practical strategies to tackle the "messy middle" of your initiatives. Learn how to design a structured framework for success, align messaging, and ensure follow-through. Plus, tips on using AI for insightful research and engaging training me…

1
How a Strong Brand Vision Transforms Your Business 14:47

15d ago14:47

14:47

In this episode of The Unified Brand Podcast, we dive deep into the critical role of a powerful brand vision and how it can be the difference between stagnation and growth for your business. Are you struggling to make your brand stand out? It might be because you lack a clear, compelling vision that inspires your team and customers. Discover why a …

1
Consumer-First Marketing Strategies with Kathy Guzmán Galloway of Clarity Wizard 46:19

17d ago46:19

46:19

In this episode, you'll learn the process of combining brand strategy with digital marketing tactics. Plus, we’ll tell you how to leverage AI for exceptional consumer insight and explain why Q4 is the prime time to listen to your audience. And don't forget! You can crush your marketing strategy with just a few minutes a week by signing up for the S…

1
Cracking the Code of Cultural Relevance: Insights from Jim Pietruszynski, CEO of Soulsight 37:40

22d ago37:40

37:40

In this episode of The Unified Brand Podcast, we dive deep into the world of brand design and consumer connection with Jim Pietruszynski, CEO of Soulsight. Discover how to keep your brand relevant in an ever-changing cultural landscape by leveraging empathy, authenticity, and emotional resonance. Jim shares compelling stories, including the journey…

1
Creating Resilient Brands with Marketing Leader Rachael Shayne 43:37

24d ago43:37

43:37

Curious about the secret to brand success in the digital era? It’s all about alignment! This episode breaks down the importance of syncing your branding, marketing, and communication strategies. Learn actionable tips for enhancing team collaboration, retaining authenticity, and harnessing AI for nuanced insights. From brand scans to the role of CEO…

1
Unveiling the Story Behind the Iconic Nike Swoosh: Lessons for Your Brand 8:23

29d ago8:23

8:23

Dive into the captivating story behind one of the world's most recognizable logos—the Nike Swoosh. Discover how a student designer's simple yet powerful creation became a global symbol of movement and empowerment. In this episode of The Unified Brand Podcast, brought to you by Elements Brand Management, we explore the origins of the Nike Swoosh and…

1
Celebrating 500 Episodes, Marketing Insights, and Strategic Inspiration with Lori Jones and her Guest Stephen Woessner of Predictive ROI 50:14

1M ago50:14

50:14

Struggling with keeping your brand relevant in a fast-paced market? Elevate your strategy with high-impact personalization and cutting-edge AI techniques. In this episode, you'll learn how to stand out with targeted content, engage your audience, and remove sales friction seamlessly. You'll also hear inspiring success stories and practical tips for…

1
Building a Future Ready Brand With Mitch Duckler 34:36

1M ago34:36

34:36

In this engaging episode of The Unified Brand Podcast, we dive deep into the evolving landscape of marketing with Mitch Duckler, an expert in brand strategy and technology. Mitch, who has authored a thought-provoking book on contemporary marketing trends, shares his insights on how transparency, purpose, and emerging technologies like blockchain an…

1
Elevating Your Brand Strategy with Cultural Intelligence with Anastasia Kārkliņa Gabriel of Reddit 35:17

1M ago35:17

35:17

Curious about making your brand culturally relevant? In this episode, we break down powerful strategies that set your marketing apart by studying market behavior and understanding cultural trends. Learn about smart risk-taking, the power of emotional connections, and how startups transform categories. Perfect for marketers aiming to connect deeply …

1
5 Steps to Unstoppable Brand Positioning 16:16

1M ago16:16

16:16

Are you tired of attracting the wrong clients? It's time to redefine your brand. In this episode, we dive deep into the art and science of brand positioning. Discover the 5 essential steps to create a magnetic brand that attracts your ideal customers and sets you apart from the competition. From market research to crafting a compelling brand person…

1
How Communication Strategies Define Your Brand's Success with Marcus Taylor of Trilogy Growth Partners 41:39

2M ago41:39

41:39

Investor pressure got you stressed? Learn powerful strategies to push back and make calm, confident decisions. You'll get insights on leveraging expert feedback, showcasing success, and building crucial partnerships. Discover communication tactics that resonate with investors and find out how to maintain optimism during tough times. Perfect for CEO…

1
Utilising storytelling, leadership, strategy and worldbuilding to align your brand with Gavin McMahon (Replay) 42:32

2M ago42:32

42:32

It's frustrating when you feel like only you understand your vision for your business. So if your team and audience don’t understand what your brand does, what's the cause? A brand narrative that's as chaotic as the last 2 seasons of Game of Thrones... Thankfully, it's that time of the week again. In today’s episode of The Unified Brand Podcast. Bu…

1
The Future Ready Brand: Strategies for Success with Author Mitch Duckler 34:00

2M ago34:00

34:00

Brands with purpose are brands that win. Transform your approach to brand positioning and corporate purpose with insightful tips on making technology work for you—not against you. This episode delves into creating authentic, purpose-driven strategies, leveraging AI for hyper-personalization, and avoiding common pitfalls. Elevate your brand to futur…

1
What Type of Rebrand is Right For Your Business? 9:57

2M ago9:57

9:57

On this episode of The Unified Brand Podcast, we unpack the different types of rebranding, from a simple refresh to a complete overhaul. Is an evolution all you need, or is it time for a full-blown pivot? We'll help you understand the key differences between: Evolution/Refresh: Keeping it familiar with a modern twist. Pivot/Full Rebrand: Transformi…

1
How to Reverse Engineer Business Growth Strategy with Carrie LaDue of Limitless Business 40:37

2M ago40:37

40:37

Feeling like your business has untapped potential? Learn how to master KPIs for growth, plan your exit strategy, and conquer talent attraction challenges. This episode is packed with insights on maintaining financial transparency, making data-driven decisions, and building a strong company culture. Plus, find out how to transform your services and …

1
Unlock Your Brand's Hidden Power: Cultural Intelligence for Marketers with Anastasia Kārkliņa Gabriel 40:02

2M ago40:02

40:02

Brands have HUGE power to shape culture. In this episode of The Unified Brand Podcast, we dive deep with award-winning author & cultural theorist Anastasia Kārkliņa Gabriel to explore Cultural Intelligence for Marketers. Discover how understanding cultural trends can: Boost Brand Success Drive Social Impact Craft Powerful Narratives Marketers, don'…

1
How to Leverage AI Tools in Your Marketing Strategy Without Losing the Human Touch with Regina DeMars, Director of Content Marketing and Social Media Strategy at FNBO 39:29

2M ago39:29

39:29

Elevate your brand's story with award-winning content marketing strategies! Gain insights on enhancing consumer engagement, leveraging AI creatively, and personalizing customer experiences. Tune in, harness the power of authentic connections, and drive impactful growth! And don't forget! You can crush your marketing strategy with just a few minutes…

1
Unmute Your Brand: The Secret Weapon of Sonic Branding 10:49

2M ago10:49

10:49

Tired of bland marketing? Sound can be your brand's superpower! We unlock the secrets of sonic branding in this episode. Visuals get all the love, but what about sound? Unmute Your Brand dives into the fascinating world of sonic branding and how it can transform your marketing strategy. Learn how strategic sound design can: Boost brand recognition …

1
How AI Redefines Marketing Strategy: Winning in Marketing & Beyond with Jessica Hreha of Jasper 41:47

2M ago41:47

41:47

AI is reshaping the marketing landscape—are you keeping up? Learn how to harness AI as a powerful tool, find out why leadership is crucial in its implementation, and get practical tips on spearheading AI initiatives in your company. From identifying use cases to collaborating across departments, this episode breaks down the steps to elevate your ma…

1
Unstoppable Brand Recognition and Growth Using Data With Jiri Boudal 33:30

3M ago33:30

33:30

Is your logo enough to make your brand stand out? In today's fast-paced world, attention spans are shorter than ever. That means you need to grab people's attention in SECONDS. ⚡ Jiri Boudal, founder of Behavio, joins The Unified Brand Podcast to discuss the power of building distinctive brand assets that go beyond just a logo. These assets can be …

1
A Proven, Profitable Strategy to Achieve Perfect Product Market-Fit with Tim Hillison of Founder of Entry Point 1 37:45

3M ago37:45

37:45

Facing challenges with market fit? You're not alone. Learn how to master each stage—problem market fit, product-market fit, and platform market fit. This episode teaches you how to define your Ideal Customer Profile, build customer-centric strategies, and ensure your product resonates. Understand the nuances of transitioning through these phases to…

1
Is Your Brand Stuck in the Past? 5 Signs It's Time to Rebrand 8:26

3M ago8:26

8:26

Feeling like your brand is invisible? Don't blend in with the competition! This episode of the Unified Brand Podcast dives into 5 key signs it's time for a rebrand. We'll help you identify if your brand is outdated, struggling to stand out, or simply doesn't reflect your current business goals. Learn when a rebrand can help you recapture your audie…

1
How Disruptive Brands Use Strategy to Captivate and Grow with Geoffrey Colon of Creative Strategies 49:10

3M ago49:10

49:10

Ever wonder how some brands become household names? Learn how to elevate your brand from product-led growth to industry leader status! This episode explains the art of powerful branding, the necessity of relatable messaging, and the impact of narrative economics to drive your market awareness. And don't forget! You can crush your marketing strategy…

1
Crack the Customer Code: Messaging Magic with Kate Dileo 22:37

3M ago22:37

22:37

Struggling to craft brand messaging that converts? This episode of The Unified Brand Podcast is your secret weapon! We dive deep with Kate Dileo, Founder of Accidental Brand Strategist and author of the #1 international bestseller,"Muting the Megaphone." Kate unveils her powerful Brand Trifecta framework, a three-step formula for crafting concise, …

1
Build Your Ultimate Product Launch Strategy with Steve Shaw of AutoPylot Technologies 43:50

3M ago43:50

43:50

95% of product launches fail. Don't let this be you. Learn how to pinpoint market fit, finesse your Go-To-Market strategies, and craft campaigns that truly resonate. This episode reveals the art of not overwhelming your audience while focusing on what really matters—solving buyer problems and fine-tuning your approach. Perfect your product launch s…

1
Unlock the Power of Sound: Sonic Branding for Business Growth 10:25

3M ago10:25

10:25

Craft Your Brand's Unforgettable Voice! In this episode of The Unified Brand Podcast we dive deep into the world of sonic branding,showing you how to leverage sound to build emotional connections and boost brand awareness. Do Feel like your brand could use improving but not sure where to start? Or are you looking to build upon and grow your existin…

1
Strategy Essentials Every Entrepreneur Needs to Know with Emily Allen 47:11

3M ago47:11

47:11

Delve into the art of newsworthiness and data-driven storytelling that captivates audiences. Discover the power of targeting niche publications, unlocking the secrets of successful PR pitches, and mastering internal communications for startup success. And don't forget! You can crush your marketing strategy with just a few minutes a week by signing …

1
Brand Blind Spots: How to Avoid Derailing Your Acquisition Strategy (with Chris Shipferling) 38:33

4M ago38:33

38:33

Is your brand ready to be acquired? The Unified Brand Podcast welcomes Chris Shipferling, Co-Founder of GW Partners, for a deep dive into the hidden dangers that can derail your acquisition dreams. Chris, with over 20 years in consumer products, unveils how to keep your brand relevant, avoid alienating customers, and become the strategic acquisitio…

1
AI Strategies That Skyrocket Marketing Success with AI Advisor Nicole Leffer 39:16

4M ago39:16

39:16

Embrace the AI revolution and elevate your marketing game! Grasp how seasoned pros are integrating AI into day-to-day operations to boost efficiency and creativity. Hear firsthand about the power of AI in content creation, crisis communication, and strategic decision-making. And don't forget! You can crush your marketing strategy with just a few mi…

1
5 Questions Every Business Needs to Ask Before a Brand Makeover 10:59

4M ago10:59

10:59

Is a rebrand the answer to your brand woes? Don't jump in just yet! The Unified Brand Podcast helps you navigate the rebranding process with confidence. In this episode, we break down 5 crucial questions EVERY business needs to consider before a brand makeover. Learn how to identify the right rebranding approach and ensure your brand refresh is a r…

1
Aligning Company Strategy with Marketing and Product-Market Fit with Anne Gotay 43:01

4M ago43:01

43:01

Boost your startup's success with game-changing marketing strategies! Gain insights on aligning business goals with potent marketing tactics, mastering product-market fit, and leveraging AI for market analysis. Tune in, enhance your approach, and achieve standout market presence! And don't forget! You can crush your marketing strategy with just a f…

1
BBC Creative to Frontify: Hugo Timm on Building Brands in the Digital Age 51:12

4M ago51:12

51:12

Struggling to break down silos and achieve brand consistency across departments? In this episode of The Unified Brand Podcast, we chat with Hugo Timm, Senior Creative at Frontify and former Design Director at WeTransfer and BBC Creative. Hugo shares his fascinating journey through the world of branding, from navigating the complexities of cultural …

1
Strategy Magic: How to Leverage AI for Peak Efficiency with Lara Shackelford 44:12

4M ago44:12

44:12

Navigate the fast-paced world of AI in marketing! Learn about striking the perfect balance between using data for personalization and maintaining customer trust. Gain insights into AI strategy development, operational integration, and overcoming industry challenges. And don't forget! You can crush your marketing strategy with just a few minutes a w…

1
Brand Strategy Workshop - 4 Reasons you should workshop your brand 9:17

4M ago9:17

9:17

Brand strategy workshops, the 4 reasons you should workshop you brand. This episode explains what a brand strategy workshop is, the objectives it should achieve for you brand and the 4 main benefits of partaking in one. Brand strategy workshops are a great way to collaboratively define your brand, audience and the beginnings of your brand identity.…

1
How a Shift in Marketing Strategy Can Catapult Revenue Growth with Dale Harrison 47:38

4M ago47:38

47:38

Transform your view on marketing effectiveness! Learn why prioritizing it before efficiency can radically shift your business outcomes. Gain insights into ROI, long-term impacts, and how to strategically prepare for market entry. Tune in, fine-tune your approach, and watch your business soar! And don't forget! You can crush your marketing strategy …

1
Pricing isn't about price with Melina Palmer from the Brainy Business 51:48

4M ago51:48

51:48

Is Price Really All That Matters? Think about it - how often do you buy something solely based on the price tag? The truth is, there's a whole lot more going on behind the scenes that influences your decision. Our guest, Melina Palmer, CEO of The Brainy Business, dives deep into the psychology of pricing and how it impacts businesses in surprising …

1
Crafting a Winning Marketing Strategy for Sustainable Revenue Growth with Paul Self of MultiplyGTM 41:28

5M ago41:28

41:28

Fuel your growth engine with strategies for sustainable revenue expansion. Discover the art of balancing bold targets with realistic expectations, all while marrying data with team alignment. Gear up to scale your success and refine your go-to-market approach! And don't forget! You can crush your marketing strategy with just a few minutes a week by…

1
How to Create an Engaging Brand Experience and Create Superfans with Brittany Hodak 39:00

5M ago39:00

39:00

Your brand is on the tipping point as we move into a new era.Yet, even in this time of world-shifting change… one thing will always be important.⚡ Building your brand one memorable experience at a time. Now, while AI feels like a world-shifting superpower you’ve only recently discovered… ⚡ The superpower you actually need to unlock is how to turn y…

1
How Strategy Fueled a Creative Marketing Triumph with Billy Otteman of Scythe Robotics 55:11

5M ago55:11

55:11

Explore the art of infusing creativity into tech with insider tactics for engaging customers and shaping a marketing mindset within engineering cultures. Gain tips on fostering collaboration and building a brand that stands out! And don't forget! You can crush your marketing strategy with just a few minutes a week by signing up for the StrategyCast…

1
8 Steps to Brand Strategy Bliss: Build a Brand Your Audience Loves 17:00

5M ago17:00

17:00

Feeling lost with your brand? This episode is your roadmap to brand strategy success! We break down the 8 essential steps to define your core values, target your ideal customer, and craft a brand personality that resonates. Plus, learn how to develop a killer brand message and visual identity that sets you apart. Discover how a strong brand strateg…

1
Shaping Strategy Through Stellar Customer Connections with Erica Ballard of bitewell 40:11

5M ago40:11

40:11

Discover the secret to fortifying businesses with ethical marketing practices and genuine customer connections. Gain wisdom on fostering open dialogue, leveraging research power, and integrating market savvy with strategy. Watch now, fuel growth, and chart a path to triumph with integrity! And don't forget! You can crush your marketing strategy wit…

1
Aligning Engineers with Strategic Marketing: A Master Class with Khushboo Goel 39:12

5M ago39:12

39:12

Embrace the synergy of minds and learn how to blend marketing magic with engineering excellence. Get valuable insights into bridging communication gaps and crafting strategies that resonate across departments. Tune in, align your team, and ascend to new heights of collaboration! And don't forget! You can crush your marketing strategy with just a fe…

1
Navigating Brand Misconceptions & Maximising Your Business Impact with Andrew Myles 38:17

5M ago38:17

38:17

In this episode, we delve into the critical yet often misunderstood realm of branding, exploring its profound impact on businesses. We start by addressing the prevalent challenge of effectively communicating a brand's message, emphasizing the significant value a strong brand adds to a company. Our guest, Andrew Myles from Liven Creative, joins the …

1
Strategy Meets Technology: Thriving in the Age of AI with Mike Kaput of the Marketing AI Institute 56:50

5M ago56:50

56:50

Will AI be your next marketing co-pilot or the captain? Discover how to blend AI's analytical power with your creative spark for unbeatable strategies. Get the lowdown on AI's role in branding and how to stay wisely human in an automated world. Plus, we're dropping pro tips on the hottest AI tools to boost your game! And don't forget! You can crush…

1
What is Brand Strategy? [3 Questions You Need to Answer Before Defining Yours] 10:33

6M ago10:33

10:33

What is Brand Strategy? This episode explains what brand strategy is and the 3 key questions you need to answer before defining yours. Brand strategy is crucial for your brand's growth and provides a roadmap to help you reach your ideal customer, achieve your goals and objectives and long term success. If you are struggling to create the impact you…

1
Crisis Armor: AI Tools For Bulletproof Strategy With Liza Adams 36:14

6M ago36:14

36:14

Discover the intersection of AI and crisis management! Learn how to shield your biz with smart strategies, craft ironclad communication plans, and tackle the ethics behind AI tools. Your brand can't afford to miss this! And don't forget! You can crush your marketing strategy with just a few minutes a week by signing up for the StrategyFirst Newslet…

1
Insights from the Frontlines: Navigating Research, Truth-Telling, and Impactful Decision-Making With Sean Campbell 37:10

6M ago37:10

37:10

Today we are joined by Sean Campbell CEO & Founder of Cascade Insights a B2B Market Research & Marketing Services companies for Tech industry. Join us in this insightful episode as we delve into the world of research, truth-telling, and impactful decision-making. Our guest shares their expertise on gathering and analyzing data, uncovering insights,…

Podcaster verdt å lytte til

Gabrielle Guzman Podcaster

Podcaster verdt å lytte til

Hurtigreferanseguide