Join us on the digital airwaves with The History Factory Podcast, which takes a refreshing look at the rich and sometimes provocative heritage of major U.S. and global organizations. Host Jason Dressel, Managing Director at History Factory, and his guests explore current events and other topics related to business heritage. Company history comes alive in this engaging, thought-provoking show.
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Celebrating the Spirit of the Open Road: The Ford Mustang Turns 60
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Join us on the open road to celebrate the Ford Mustang’s 60th birthday with Ted Ryan, Ford’s archives and heritage brand manager. He and History Factory CEO Jason Dressel discuss the iconic vehicle’s seven generations and its impact on pop culture—including its appearance in more than 8,000 movies and videos—and the most popular models today. Ryan …
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Dr. Agnes Arnold-Forster, Historian, Author, and Researcher
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In this episode, we dive into nostalgia’s dual role as a management and creative tool. Dr. Agnes Arnold-Forster and History Factory’s Erin Narloch discuss how nostalgia is used in marketing to evoke emotional connections with brands and how organizations use it as a management tool to foster employee loyalty and engagement. Tune in for this convers…
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Virginia Nicholson, Historian and Author
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In this episode, host Erin Narloch sits down with author and social historian Virginia Nicholson to discuss her latest book, All the Rage: Stories from the Front Line of Beauty Virginia, known for her compelling exploration of women’s lives and social history, shares insights from her research into the complex relationship between women and their a…
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Dr. Clay Routledge, Professor, Author and Researcher
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In this episode of “The History Factory Podcast,” Jason Dressel sits down with Dr. Clay Routledge, a leading expert in existential psychology and human motivation. They delve into the complex, often misunderstood emotion of nostalgia, which is deeply influential in our lives. Dr. Routledge discusses his research on how nostalgic feelings can be a p…
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Dr. Lindsay Krasnoff, Historian, Author and Consultant
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In the latest episode of “The History Factory Podcast,” CEO Jason Dressel and Dr. Lindsay Sarah Krasnoff, an esteemed historian and sports diplomacy expert, have a riveting conversation about the multifaceted role of businesses and brands in the upcoming Paris 2024 Olympics. They discuss the intricate involvement of conglomerates like LVMH, explori…
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In this episode, host Jason Dressel sits down with Madeline Qi and Tyler Albertario from GLAAD organization to explore the organization’s history and profound impact on LGBTQ+ advocacy and culture. As we celebrate Pride Month and reflect on the legacy of the Stonewall Uprising, Madeline and Tyler discuss GLAAD’s unique approach to advancing LGBTQ+ …
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Anders Sjoman, Author, VP, Communication at the Centre for Business History
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In this episode, host Erin Narloch sits down with Anders Sjöman, an expert in history marketing and preservation, at the renowned Center for Business History in Stockholm. Together, they delve into the fascinating world of business archives and the power of storytelling in corporate heritage. Anders shares his personal journey, from a background in…
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The Untold Story: Exploring the American Mafia with Louis Ferrante
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In this episode, host Jason Dressel interviews Lou Ferrante, a former mafia associate turned author, about the history of the American Mafia. Ferrante traces the mafia’s origins to Sicily in the Middle Ages and explores its evolution in American society. He discusses mafia ethics, business practices, and their impact on various industries, providin…
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From Journey to Jubilee—Where Empathy and History Collide with Brigette Jones
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History Factory’s Erin Narloch, senior director of business insight and performance, sits down with Brigette Jones, public historian, consultant and researcher, to discuss the current state of brands leveraging or adopting inclusive practices to better connect to their customers while also acknowledging their pasts. Via the “Journey to Jubilee” tou…
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S4E1: Future-Proof Education: Apprenticeships & the Experience Gap
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History Factory’s CEO Jason Dressel interviews Ryan Craig, Managing Director of Achieve Partners and author of "Apprentice Nation: How the "Earn and Learn" Alternative to Higher Education Will Create a Stronger and Fairer America."Av The History Factory Podcast
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S3E7: The Power of Vans, Off The Wall Since 1966
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Historian and archivist Catherine Acosta from Vans joins History Factory’s Erin Narloch for a behind-the-scenes take on the iconic Southern California brand. In a conversation covering topics including “Fast Times at Ridgemont High,” common challenges and the corporate archivist role today, Catherine breaks down how Vans is bringing its heritage to…
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S3E6: France and the Making of a Global NBA and WNBA
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Historian and consultant Dr. Lindsay Sarah Krasnoff sits down with us on the next episode of “The History Factory Podcast” to talk about the history of basketball, its rise in popularity over time and the sport’s globalization. As the NBA season kicks off this week, History Factory CEO Jason Dressel dives into the history of basketball and how we m…
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S3E5: Belonging to the Brand with Mark Schaefer
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Author, speaker, futurist and consultant Mark Schaefer joins “The History Factory Podcast” to discuss the past, present and future of marketing and share insights from his latest book, “Belonging to the Brand: Why Community is the Last Great Marketing Strategy.”Av The History Factory Podcast
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S3E4: Carhartt’s Heritage and the Values That Guide the Brand with Dave Moore
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“The History Factory Podcast” welcomes Dave Moore, archive and digital asset manager at Carhartt, to chat with guest host and History Factory Senior Director of Business Insight and Performance Erin Narloch. The two discuss Carhartt’s origins, why it is synonymous with quality work apparel, its evolution into a brand that influences celebrity fashi…
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S3E3: Unscripted: The Battle Over a Family-Owned Media Empire with James Stewart
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On the latest episode of “The History Factory Podcast,” Jason Dressel hosts New York Times columnist and author James Stewart to discuss his and co-author Rachel Abrams’ new book “Unscripted: The Epic Battle for a Media Empire and the Redstone Family Legacy.” Listen to learn more about how the ViacomCBS empire and Redstone family dynamic are remini…
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S3E2: Harvard Business Review’s Centennial with Editor Amy Bernstein
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In the second episode of the History Factory Podcast, CEO Jason Dressel sits down with Amy Bernstein, editor of Harvard Business Review. They discuss HBR’s 100 years of thought leadership, including its origin story as a quarterly magazine and its growth into the multimedia giant it is today. Facilitating worldwide discussions among the biggest bus…
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S3E1: The Department of Nike Archives (DNA) with Scott Reames
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We’re starting fresh this season. For starters, we decided to go back to basics and rebrand as the History Factory Podcast. Why? Because we want to continue to serve you, our listeners, with content that best fulfills our mission of making clients’ history and heritage infinitely useful in pursuit of their missions. And that starts with our name. F…
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S2E12: The Collapse of Silicon Valley Bank
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As the U.S. banking world grapples with the collapse of Silicon Valley Bank, we explore what makes this banking crisis unique from a historical perspective on this month’s “History Factory Plugged In.” History Factory’s founder, Bruce Weindruch, joins CEO Jason Dressel to discuss the sequence of events that led to this, as well as the vulnerabiliti…
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S2E11: Holocaust Remembrance Day with Karen Baum Gordon
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In recognition of International Holocaust Remembrance Day, History Factory’s Jason Dressel sits down with author Karen Baum Gordon to discuss her book The Last Letter: A Father’s Struggle, a Daughter’s Quest, and the Long Shadow of the Holocaust, which explores the Holocaust’s impact on her family through the generations, the lost fragments of her …
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Ahead of CES, the annual bellwether event for technology and consumer electronics, we sat down with Gary Shapiro, CEO of the Consumer Technology Association (CTA), to discuss the organization’s evolution during his 40-plus year tenure, CES’ transformation into a truly global event, and how the show pushes to solve the world’s problems.Company histo…
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S2E9: The History of Work with Jan Lucassen
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Host Jason Dressel talks with historian and author Jan Lucassen about the history of work as chronicled in Lucassen’s book “The Story of Work: A New History of Humankind.” They cover topics including the evolution of hunting and gathering societies, the development of farming and agriculture, the Industrial Revolution and, most recently, the prolif…
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S2E8: National Blue Jeans Day with Levi Strauss & Co
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Just in time for National Blue Jeans Day, “History Factory Plugged In” welcomes Levi Strauss & Co historian and archives manager Tracey Panek. She and host Jason Dressel, CEO of History Factory, discuss the globally known heritage brand’s origins during the gold rush of 1849 and the birth of the modern blue jeans that would ultimately take the pop …
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“History Factory Plugged In” welcomes Ford Archives and Heritage Brand Manager Ted Ryan. He and host Jason Dressel, CEO of History Factory, discuss how the company uses its history and archives to help with future-focused branding and marketing initiatives such as the relaunch of the Ford Bronco and the limited anniversary edition of the Ford Musta…
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S2E6: History of Union Pacific with John Turner
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“History Factory Plugged In” wishes the Union Pacific Railroad a happy 160th birthday! To mark the milestone, we welcome John Turner, senior vice president of the Harriman Dispatch Center and network planning at Union Pacific, to talk about the history of the company, where it is today and where it’s going.Company history comes alive with “History …
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S2E5: The Birth of CNN With Lisa Napoli
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“History Factory Plugged In” returns with guest Lisa Napoli, author and journalist, to discuss the 42nd anniversary of CNN’s founding. In the episode, we talk about how the network came to be, how it survived through its early years, and how it became the international news juggernaut it is today.Company history comes alive with “History Factory Pl…
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“History Factory Plugged In” welcomes Pete Asch, corporate archivist and corporate communications manager for the New York Stock Exchange and executive producer of “Inside the ICE House,” a podcast produced by International Exchange, to celebrate the 230th anniversary of the NYSE’s founding. We cover the Exchange’s origin story, how it uses its arc…
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S2E3: Tractor Wars with Neil Dahlstrom
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On the latest installment of “History Factory Plugged In,” host Jason Dressel reminisces about his childhood growing up on a farm in North Carolina. We welcome Neil Dahlstrom, author and Branded Properties and Heritage Manager at John Deere, to discuss his latest book, Tractor Wars: John Deere, Henry Ford, International Harvester, and the Birth of …
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S2E2: Reconciling the Past and Present in a New Age of CSR
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This week on “History Factory Plugged In,” host Jason Dressel talks with Dr. Sarah Federman, Ph.D., about how companies can grapple with past actions that may be inconsistent with today’s ethics and standards. We examine the subject both through a historical lens and with regard to how the implications often play out in real time.Sarah Federman is …
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S2 E1: The Invasion of Ukraine and the Art of Persuasion with Alan Kelly
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History Factory Plugged In makes its return with a new episode on the Russian invasion of Ukraine. We talk to Alan Kelly, president and founder of Playmaker Systems, a strategy and analytics firm, about the role of persuasion, influence, PR and rhetoric in the ongoing war.Alan has published numerous papers including Decoding Crimea, a 2020 breakthr…
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Ep. 38: Talking Turkey with Butterball
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"History Factory Plugged In” is back with a special Thanksgiving episode featuring Nicole Johnson, director of Butterball's Turkey Talk-Line, and Rebecca Welch, senior brand manager at Butterball. With host Jason Dressel, they discuss 40 years of the Turkey Talk-Line and reminisce about some of their favorite Thanksgiving inquiries.Company history …
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E37: Social Media Ethics with Stephen J.A. Ward
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“History Factory Plugged In” is back with a new season, kicking off with an interview with Stephen J.A. Ward, Ph.D., author, professor and internationally recognized media ethicist. In the wake of various scandals and a name change from the company formerly known as Facebook, we discuss the current media landscape, how we got here and his prescript…
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Ep. 36: ‘The Succession Trap’ with Betsy Hoag
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On the latest episode of “History Factory Plugged In,” we talk with Betsy Hoag of PR agency Greentarget about a new joint study commissioned by History Factory called “The Succession Trap: How the C-suite thinks about leadership transitions and why it’s wrong.” Betsy and host Jason Dressel chat about the methodology of the survey, which polled 160 …
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Ep. 35: The History of Juneteenth with Dr. Matthew Delmont
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“History Factory Plugged In” host Jason Dressel sat down with professor Matthew Delmont, the Sherman Fairchild Distinguished Professor of History at Dartmouth College, to discuss the origin and legacy of Juneteenth, as well as how people can educate themselves and commemorate the holiday.Company history comes alive with “History Factory Plugged In.…
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Ep. 34: Southwest Airlines' 50th Anniversary
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On this week’s episode of “History Factory Plugged In,” host Jason Dressel sits down with Richard West, corporate historian at Southwest Airlines. As Southwest celebrates its 50th anniversary, Richard shares a fascinating trip through the iconic brand’s history, from its humble beginning as a regional carrier — with the famous “Texas Triangle” sket…
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Ep. 33: Rethinking Competitive Advantage with Ram Charan
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On the latest episode of History Factory Plugged In, host Jason Dressel sits down with bestselling author and business consultant Ram Charan to discuss his new book, “Rethinking Competitive Advantage: New Rules for the Digital Age.” The man dubbed the “most influential consultant alive” by Fortune magazine discusses how companies can stay relevant …
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Ep. 32: Wikipedia's 20th Anniversary with Heather Walls
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History Factory Plugged In hosts Heather Walls, chief creative officer of communications at Wikimedia Foundation, to talk about Wikipedia’s 20th anniversary and the activities around its celebration. Heather will be a presenter at The Anniversary Marketing Summit on April 27, along with representatives from Cleveland Clinic, Deloitte, Diageo’s John…
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Ep. 31: Women in Engineering with Professor Amy Bix
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In honor of Women’s History Month, History Factory Plugged In host Jason Dressel sits down with professor Amy Bix of Iowa State University to discuss the history of women in engineering. From pre-WWII origins to modern STEM efforts, we cover the strides women have made toward gender equality in the field.Company history comes alive with History Fac…
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Ep. 30: The Pull of the Past with Professor Kristyne Batcho
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History Factory Plugged In is back with a new episode focused on the concept of nostalgia and its power to evoke strong memories and motivate behaviors. Host Jason Dressel talks with Kristyne Batcho, psychology professor at New York’s Le Moyne College, about her field-leading research on the subject. Jason also chats with History Factory’s new seni…
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History Factory Plugged In welcomes Paul Matsen, chief marketing and communications officer at the prestigious Cleveland Clinic. He and host Jason Dressel discuss plans for the organization's centennial and upcoming Founders Day, which is Friday, February 26. Cleveland Clinic will be a presenter at The Anniversary Marketing Summit, hosted virtually…
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Join History Factory Plugged In for our first episode of the new year, featuring Dr. Robert D. Hicks of The College of Physicians of Philadelphia discussing the history of vaccines. Host Jason Dressel and Dr. Hicks cover colonial medicine to the new COVID-19 vaccines, examining ongoing research into the history of vaccination and what we can learn …
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Ep. 27: Sara's Friday Podcast and Holiday Joy
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We’re back with a year-end episode of History Factory Plugged In. This week, host Jason Dressel chats with Sara Eagin, History Factory’s senior curator—and creator of the popular Sara’s Friday Email—about some of the most impactful stories of 2020, as well as some holiday potpourri. To learn more about the topics discussed in the podcast, find link…
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On the latest episode of History Factory Plugged In, host Jason Dressel chats with representatives from two companies that retooled their product offerings in the early months of the pandemic in order to support front-line health care workers. First, he chats with New Balance COO Dave Wheeler about how the shoe manufacturer transitioned to making P…
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On the latest episode of History Factory Plugged in, host Jason Dressel discusses History Factory's COVID-19 Corporate Memory Project, explores what pandemic life might have looked like pre-internet, and chats with S&P Global EVP and Chief People Officer Dimitra Manis about the company's new recruitment site, built during the pandemic.Company histo…
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We're back with an Election Day special. Host Jason Dressel discusses the history of elections and voting in the United States and chats with Time magazine Senior Editor Lily Rothman to discuss the history of one of the biggest names in polling: Gallup.Company history comes alive with History Factory Plugged In. We look at the rich heritage of majo…
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This week on History Factory Plugged In we host History Factory CEO Bruce Weindruch to discuss the implications of past behavior of your company, and how it can hurt trust with consumers and investors and ultimately impact the bottom line. We also host Betsy Hoag, head of PR firm Greentarget’s research and market intelligence team, to discuss the f…
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On the latest episode of History Factory Plugged In host Jason Dressel and History Factory Curator, Eden Slone, delve into the ratification of the 19th amendment a century ago and look at the obstacles—from pandemic to voter suppression—that stood in its way. They also discuss the histories behind some of the world's most popular pandemic products.…
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Ep. 21: Marketing to Children Back to School Special
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In the spirit of children going back to school, for better or worse, History Factory Plugged In's host Jason Dressel talks with Ed Timke of Duke University to discuss marketing to children.Additionally, Jason chats with History Factory CEO and founder, Bruce Weindruch, about the big summer big tech is having with Congress, and some potential parall…
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After a brief hiatus History Factory Plugged In is back. Professor Maurice Schweitzer from the Wharton School of the University of Pennsylvania joins host Jason Dressel to discuss the psychology of boycotts and why certain ones ultimately fail or are successful.Jason also discusses some of the biggest COVID-19 related news stories of the last few w…
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Ep. 19: The CEO's Time Machine and Corporate Crisis Response
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On the latest episode of History Factory Plugged In host Jason Dressel talks to author Geoff Thatcher about his new book, "The CEO's Time Machine," a business parable published during lockdown. Jason also hosts History Factory CEO, Bruce Weindruch, to talk about how businesses have responded in the past to various crises from epidemics to natural d…
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Ep. 18: Workplace Diversity and a Decade of Disruption
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This week on History Factory Plugged In, host Jason Dressel talks with VP of Global Diversity, Inclusion and Engagement at Pitney Bowes, Sheryl Battles, about current events and the role that the workplace can play in fostering dialog around inclusion. He also hosts author Garrett Peck to talk about his new book, "A Decade of Disruption," and how t…
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