Trying to break into a Marketing career is tough. It’s a mix of awkward networking circles, unnoticed LinkedIn requests, and a sea of stereotypes (no, marketing is not just advertising!). To get a real look into the world of Marketing and the people who are shaping it - listen to 4Ps in a Pod. In every episode, Jeevs & JP (two CPG marketers) have a chat with a Canadian marketer from a different industry, company, and point in their career. Together, we’ll hear their coming-of-age story, get ...
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4 Ps Goes Live: Queen’s Smith School of Business (with Special Guests!)
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🎙️👏 A few weeks ago we hosted our first LIVE podcast with the Queen’s Marketing Association! We debunked marketing myths, answered students’ most burning questions & had an absolute blast while doing it! We unpacked topics such as networking, career planning & everything in between. A big thank you to the QMA, our incredible panelists, and to the s…
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#12: "We're Trying To Shift The Industry" | Azadeh Attar (Pinterest)
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📌 We had an absolute blast chatting with Azadeh Attar who is the Director of CPG Partnerships at Pinterest. Pinterest has cemented itself as one of the go-to platforms to turn inspiration into action. Whether it’s searching for travel ideas, planning out a home reno, discovering a new recipe, shopping for a new outfit for anything in between. They’…
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The Cheat Sheet: Keeping Your Cool This Summer
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🥵 In the fourth episode of our mini-series “The Cheat Sheet”, we share tips for all of the university students out there on how to how to keep your cool in the summer. We get it, the summer can get pretty heated. You might be trying to make a strong first impression at your internship, feeling the pressure of not having one or just feeling the upco…
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#11: "You're The Host Of The Party" | Kelley Tessier (Canadian Olympic Committee)
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🏅Ahead of the 2024 Olympic Summer Games - we had the pleasure of chatting with Kelley Tessier who is the Director of Marketing Partnerships at the Canadian Olympic Committee (COC). The COC has been on a mission to transform Canada through the power of sport. They’ve brought this mission to life by supporting athletes to compete on the biggest stage…
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#10: "Take A Leap of Irrationality" | Carlos Moreno (Broken Heart Love Affair)
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In this episode, we stepped into the mind of one of Canada’s most celebrated creative leaders: Carlos Moreno, a Partner & Chief Creative Officer at Broken Heart Love Affair. Over the past three decades work, Carlos has helped brands of all sizes win over the hearts and minds of consumers across the country. This work has not gone unnoticed and has …
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#9: "Don't Just Talk About Impact, Show It" | Harry Hothi (Wealthsimple)
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We recently chatted with Harry Hothi who is a Product Marketing Lead at Wealthsimple. 💸 Wealthsimple has been on an incredible run since they were founded a decade ago. What started off as a robo-advisor has blossomed into one of Canada’s leading fintechs that enables everything from filing taxes to trading crypto. From their witty campaigns to aff…
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The Cheat Sheet: The (Career) Path of Least Resistance
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In the third episode of our mini-series "The Cheat Sheet", we tackle the daunting task of choosing a career path. This is especially tricky when you're just starting out in your career and are trying to deal with so much noise. Today - we share some thought starters to consider as you map out the next move. The aim is to find a role at the intersec…
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#8: "A Career Isn't A Ladder, It's A Jungle Gym" | Conor Clarance (Crunchyroll)
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A few months ago, we sat down with Conor Clarance. Since we spoke - Conor shifted into a new role as the Director of Go-to-Market & Partnership Marketing at Crunchyroll (US, CDA, AUS, NZ). Crunchyroll is a one-stop shop for anime fans. They’re best known for being a streamer that is home to the world’s largest collection of anime content. When we c…
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#7: "Where Art and Magic Meet Commerce" | Stephanie Wall (Sport Chek)
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We recently chatted with Stephanie Wall who is the VP of Marketing at Sport Chek. As the largest sporting goods retailer in the country - they operate around 200 stores across the country & are owned by another iconic Canadian brand (hint: Canadian Tire). Stephanie has been at Sport Chek for 2 years & has helped them to continue their evolution tow…
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#6: "Creativity is a Competitive Advantage" | Azim Akhtar (KFC)
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We recently (virtually) sat down with Azim Akhtar who is the Director of Brand Marketing at KFC Canada. For the past few years - his team has struck the perfect balance between respecting KFC’s iconic history while still pushing the brand into new, uncharted territory. His team has been on an incredible run with exceptional work: heartfelt apology …
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The Cheat Sheet: Warming Up A Cold Reach-out
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In the second episode of our mini-series “The Cheat Sheet,” we tackle the nerve-wracking cold reach-out: introducing yourself to somebody you have never met via email or message. The only thing standing between you and the individual that you’d like to connect with is a 300 character LinkedIn message (that may get buried in their inbox along with a…
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#5: "You're The Conductor Of The Orchestra" | Sydney Petrovic (The Ordinary)
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We had the pleasure of chatting with Sydney Petrovic who is the Global Head of Brand at The Ordinary. The Ordinary is a Canadian skincare brand that has grown into one of the hottest skincare brands in the world.🔥However, their story is far from ordinary as they’ve broken most of the rules of the beauty industry on their way to becoming a billion d…
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#4: "Don't Be Afraid To Change Gears" | Lauren Aitchison (Cineplex)
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We recently chatted with Lauren Aitchison who is the Director of Marketing Operations at Cineplex. Cineplex needs no introduction - they’re synonymous with movies in Canada & many of us have found ourselves enjoying buttery popcorn at one of their 160 theatres across the country. Interestingly enough, their business actually extends beyond movies. …
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The Cheat Sheet: Surviving the (Dreaded) Networking Circle
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The networking circle is one of business school’s greatest mysteries. It’s usually stressful, cringe-inducing, and highly transactional. Yet, business students everywhere will find themselves in these circles over and over again as they frantically try to land jobs. The experience doesn’t have to be all that bad. A networking circle presents an inc…
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#3: "What's The Story You Want To Tell?" | Tayyab Rizvi (Patreon)
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In our third episode, we chat with Tayyab Rizvi who is a Product Marketing Lead at Patreon. Patreon is a platform that enables creators (i.e. podcasters, musicians) to build direct relationships with their biggest fans, share exclusive work, and monetize their efforts. Patreon currently has over 250K+ creators, 8M+ members & has paid $3.5B+ out to …
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#2: "We're Building The Plane In The Air" | Dean Hayward (Instacart)
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In our second episode, we chat with Dean Hayward who helps to lead the Brand Partnerships team at Instacart Canada. His team is focused on partnering with Consumer Packaged Goods (CPG) companies to grow their business on the platform via advertising. Instacart is a tech company that is best known for powering eCommerce for some of North America's l…
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#1: "My Job Is To Be An Explorer" | David Berdock (Riverside)
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In our first-ever episode, we chat with David Berdock. Dave is the Director of Incubator Brands at Riverside Natural Foods (best known for the healthy snack brand MadeGood). He leads a team that is tasked with identifying new growth pockets for the company to innovate against. Prior to his current role, Dave worked in various brand management & inn…
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In this not-quite-an-episode episode, Jeevs and JP introduce themselves, share why they started this podcast, and talk about what you can expect.Av Jeevan Grewal & JP Del Carmen
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Av Jeevan Grewal & JP Del Carmen
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